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What was the Minecraft and McDonald’s promotion?
McDonald’s announced a A Minecraft Movie-themed meal and Happy Meal campaign in March 2025. The company’s global announcement called it “our largest global campaign to date”—McDonald’s characterization of the campaign, not an independently measured ranking. McDonald’s global announcement
The campaign paired restaurant meals with film-themed collectibles, toys, and digital tie-ins. Its food options and launch dates differed by market, so no single menu description applies everywhere.
What was Nether Flame Sauce?
Nether Flame Sauce was the limited-edition hot sauce offered with the promotion. In its U.S. announcement, McDonald’s described crushed red pepper and flaming cayenne, balanced with garlic and sweetness, and said customers could add the sauce to another order. McDonald’s USA
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The UK and Ireland announcement also described a limited-edition hot sauce inspired by the Nether, recommending it with McNuggets and fries. McDonald’s UK and Ireland The announcements establish the sauce’s name and McDonald’s flavor description; they do not provide a standardized heat rating.
How the meal differed by country
| Market | Announced start | Meal choices and details |
|---|---|---|
| United States | March 2025 campaign announcement; the cited page does not specify a launch date. | Big Mac or 10-piece Chicken McNuggets with fries, a drink, and a limited-edition collectible. The McNuggets meal included Nether Flame Sauce. McDonald’s USA |
| UK and Ireland | March 26, 2025 | Big Mac, nine McNuggets, or four Veggie Dippers, plus a side and drink; the announcement suggested the sauce with McNuggets and fries. McDonald’s UK and Ireland |
| Canada | Beginning April 1, 2025 | Big Mac, 10-piece Chicken McNuggets, or McSpicy chicken sandwich. The announcement described a dipping sauce inspired by the Nether. McDonald’s Canada |
| Australia | Beginning April 2, 2025 | Big Mac or 10-piece Chicken McNuggets meal, with a Nether-inspired sauce and a collectible. McDonald’s Australia |
What collectibles and game content were included?
In the United States, McDonald’s described six collectibles with the adult meal and film-inspired figures or toys with Happy Meals. McDonald’s USA The global campaign announcement said meal collectibles came with a matching card and scannable code that unlocked a special in-game skin. McDonald’s global announcement
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Canada also announced matching cards and codes for in-game experiences. McDonald’s Canada Those announcements describe the campaign’s digital tie-ins, not whether a code can still be redeemed. Check the relevant game platform and campaign terms before expecting a code to work.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Is the promotion still available?
The announcements describe a limited-time campaign launched in 2025. They do not verify current availability in any market in 2026. The listed dates are historical launch dates, not evidence that a restaurant still offers the meal, sauce, toys, or collectibles.
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