Steam developers must disclose how AI is used to create player-facing content, and live-generated content requires an additional description of safeguards against illegal output. Disclosure does not exempt a game from Steam’s ordinary content rules. Valve’s current Steamworks documentation describes these requirements, but it does not give a publication date or establish when they were introduced.
What Steam’s AI disclosure covers
Valve’s Steamworks Content Survey focuses on AI used to create content that ships with a game and is consumed by players. Its examples include artwork, sound, narrative and localization. The survey asks developers using AI services during development or as part of the product to describe how they are used.
The key distinction is whether the content is created during development and included in the game, or generated while the game is running.
| Category | When AI creates the content | What the survey requires |
|---|---|---|
| Pre-generated | During development; the content is included in the game for players to consume. | Describe the AI implementation in the survey. |
| Live-generated | While the game is running. | Describe the implementation and the safeguards intended to prevent illegal output. |
Valve requires developers to describe live-generation guardrails, but its documentation does not prescribe a specific technical architecture or test standard.
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How Valve says it reviews AI-generated output
Valve says developers make commitments under the Steam Distribution Agreement that their games will not contain illegal or infringing content and will be consistent with their marketing materials. In prerelease review, Valve says it evaluates AI-generated output as it does other content, including checking those commitments: “In our prerelease review, we will evaluate the output of AI generated content in your game the same way we evaluate all non-AI content – including a check that your game meets those promises.”
Completing the survey is not permission to include otherwise prohibited material. Valve’s FAQ states: “Products on Steam must adhere to the content rules, regardless of whether it is disclosed in these surveys.”
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How developers can pay for external live-AI services
If a game connects to an external live-generated AI service that charges the developer for ongoing inputs or outputs, Valve says the developer must manage player access and collect payment through a Steam-supported method. The documentation lists four possible approaches; they are options, not a requirement to use one particular model.
| Approach | How it handles access or cost |
|---|---|
| Include the service cost in the game price | Players pay through the main game purchase; the price accounts for the service cost. |
| Microtransactions | Charge players for individual or granular interactions. |
| Subscription | Offer ongoing unlimited access through a subscription. |
| Single-purchase DLC | Sell DLC that unlocks unlimited interactions. |
Valve’s page does not provide cost, conversion or performance data for comparing these models, so the appropriate choice depends on how the game meters access and what the external service charges.
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Valve’s stated position on live-generated adult sexual content
Valve says it does not want to ship live-generated AI adult-only sexual content at this time, citing substantial legal and customer risks. This is a statement about that specific category, not a general explanation of every content restriction or approval outcome.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the documentation does—and does not—establish
The Steamworks page is the relevant current reference for the survey requirements, but it has no publication date or dated change history. It therefore does not establish when the rules were introduced or support describing them as newly announced. Valve’s documentation also does not publish a relevant statistic about AI disclosures or specify a required technical safeguard beyond asking developers to describe the guardrails for live generation.
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