Businesses can use video to build awareness, explain what they sell, attract qualified visitors and leads, support purchase decisions, and help customers after a sale. The useful question is not whether video gets views, but whether a particular video helps its audience take a meaningful next step.
In Wyzowl’s 2026 report, based on 266 marketers and online consumers surveyed in late 2025, 91% of businesses said they use video as a marketing tool. The reported outcomes below are marketers’ survey responses—not proof that video alone caused growth. Wyzowl’s 2026 Video Marketing Statistics
1. Build brand awareness
Video gives people a way to encounter a business before they are ready to buy. A short social clip can introduce a brand, while a founder story or concise explainer can make its purpose and offer easier to remember. Choose one recognizable message rather than trying to explain the entire business in every video.
What to make and measure
- Formats: a brief brand story, a behind-the-scenes introduction, or a short video that explains who the business serves.
- Distribution: publish where the intended audience already spends time, and make the opening clear enough to work for viewers unfamiliar with the brand.
- Measure: reach and awareness are more relevant than sales for an introductory video. Views alone show exposure, not whether viewers remember the brand or become customers.
In Wyzowl’s 2026 survey, 93% of video marketers said video had helped increase brand awareness. That is a reported experience, not a guaranteed outcome for every company.
#1 Best Overall
- Read Before You Buy — No Video Output: These adapters support charging and USB 2.0 data transfer, but cannot transmit video signals. Except for standard USB webcams (which use USB data only), they are not compatible with HDMI/DisplayPort cables, video-capable USB-C hubs, or docking stations with video output.
- Convert USB-A Ports to USB-C: Designed to connect USB-C earphones, cables, flash drives, card readers, and other USB-C accessories to standard USB-A ports. Plug-and-play with no drivers or software required.
- Aluminum Alloy Housing: Built with a sturdy aluminum alloy shell that aids in heat dissipation and protects against daily wear and scratches. Designed to maintain a stable and secure connection.
- Compact & Travel-Friendly: The ultra-compact design allows the adapter to stay plugged into your device without blocking adjacent ports or adding bulk, reducing wear and tear on your original USB ports.
- 12-Month Warranty: Backed by a 12-month manufacturer warranty for peace of mind. Designed to meet strict quality control standards for reliable everyday performance.
2. Explain a product or service
A demonstration can show what a product does, how a service works, or how a customer can get started. This is especially useful when an offer is difficult to understand from a headline or list of features. Show the actual steps or result, and use narration or captions to clarify what viewers are seeing.
What to make and measure
- Formats: a product demo, service walkthrough, setup guide, or explainer that answers one specific question.
- Distribution: place it on the relevant product or service page and share it with prospects who need that explanation.
- Measure: assess whether viewers understand the offer—for example, with a concise comprehension question or by tracking whether they proceed to a relevant next step.
Wyzowl reports that 93% of video marketers said video helped increase user understanding of their product or service. In the same report, 96% of surveyed people said they had watched an explainer video to learn more about a product or service. These figures describe survey responses, not a promise that a particular explainer will improve comprehension.
3. Attract qualified traffic and generate leads
Useful videos can introduce a business to people seeking answers to a problem. A tutorial, comparison, or practical tip can earn attention; a clear next step can then direct interested viewers to a relevant page, signup, or conversation. The destination should continue the subject of the video rather than send every viewer to a generic homepage.
Rank #2
- 5-in-1 USB-C Hub: Experience comprehensive connectivity featuring a Power Delivery input, two USB-A 2.0 ports, a USB-A 3.0 port, and an HDMI port. (Note: The USB-C power delivery input port is only for connecting an external wall charger to power your laptop and cannot power peripheral devices.)
- 90W Pass-Through Charging: Achieve optimal charging with 90W pass-through power to your laptop, supported by a total input of 100W, with the hub reserving 10W for operational efficiency. (Note: Wall charger not included.)
- Quick Data Transfers: Accelerate your productivity with rapid data transfers using a high-speed 5Gbps USB 3.0 port and two 480Mbps USB 2.0 ports.
- 4K HDMI Display: Enhance your visual experience with a hub capable of delivering 4K resolution at 30Hz in both mirror and extend modes. Please note that this hub is compatible with MacBook (macOS 12 and newer), Windows 10 and 11, ChromeOS, and laptops equipped with DP Alt Mode and Power Delivery. Note: This device is not compatible with Linux.
- What You Get: Anker USB-C Hub (5-in-1, 4K HDMI), welcome guide, 18-month warranty, and our friendly customer service.
What to make and measure
- Formats: educational videos, how-to demonstrations, or answers to common questions from prospective customers.
- Next step: offer a relevant guide, product page, consultation, or signup, and explain what the viewer will find there.
- Measure: track qualified visits, click-throughs, and leads—not just total views. Check whether those leads fit the audience the business can serve.
In Wyzowl’s 2026 report, 82% of video marketers said video helped increase web traffic and 85% said it helped generate leads. These are marketers’ reported results; they do not establish that any video or channel will produce the same outcome.
4. Help prospects decide and sell
When a prospect is comparing options, a video can address objections that a broad brand message cannot. A focused demo can show the offer in use; a customer story can illustrate a relevant experience. Keep claims specific and supportable, and explain who the offer suits as well as what it does.
What to make and measure
- Formats: a sales demonstration, a comparison focused on meaningful differences, or a customer story that answers a common concern.
- Placement: use the video near the product details, proposal, or conversation where the question arises.
- Measure: connect exposure to subsequent sales with an appropriate attribution method. A view or click by itself does not show that the video caused a purchase.
Wyzowl reports that 83% of video marketers said video had directly increased sales; separately, 85% of surveyed people said a video had convinced them to buy a product or service. Both figures are survey responses, not independently verified causal effects or a predicted conversion lift for an individual business.
Rank #3
- Sleek 7-in-1 USB-C Hub: Features an HDMI port, two USB-A 3.0 ports, and a USB-C data port, each providing 5Gbps transfer speeds. It also includes a USB-C PD input port for charging up to 100W and dual SD and TF card slots, all in a compact design.
- Flawless 4K@60Hz Video with HDMI: Delivers exceptional clarity and smoothness with its 4K@60Hz HDMI port, making it ideal for high-definition presentations and entertainment. (Note: Only the HDMI port supports video projection; the USB-C port is for data transfer only.)
- Double Up on Efficiency: The two USB-A 3.0 ports and a USB-C port support a fast 5Gbps data rate, significantly boosting your transfer speeds and improving productivity.
- Fast and Reliable 85W Charging: Offers high-capacity, speedy charging for laptops up to 85W, so you spend less time tethered to an outlet and more time being productive.
- What You Get: Anker USB-C Hub (7-in-1), welcome guide, 18-month warranty, and our friendly customer service.
5. Educate and support customers
Video can help customers complete onboarding, set up a product, or solve a recurring problem without starting from scratch each time. Organize instructions around the task a customer needs to finish, and make it easy to find the relevant step. For complex or changing processes, review the video when the product or instructions change.
What to make and measure
- Formats: onboarding sequences, setup walkthroughs, troubleshooting steps, and short answers to frequent questions.
- Access: add videos to help pages, onboarding messages, or support replies where customers need them.
- Measure: look at completion or engagement alongside repeat support queries and customer retention. A fall in support volume is not guaranteed; a useful video may also help customers solve issues they might otherwise leave unresolved.
In Wyzowl’s 2026 survey, 57% of video marketers said video had helped reduce support queries. That is a reported experience, not a promise of lower support volume for every business.
What’s actually slowing this PC down?
Pick the symptom - the matching free tool is one click away.
Choose a goal before choosing a format
Start with the audience’s need and the business result the video should support. Then choose a format and a measure that can credibly indicate progress. The available measures are not interchangeable: a high view count cannot by itself demonstrate more leads, sales, or customer understanding.
Rank #4
- Dual Converters, Infinite Potential：Includes 2× USB C male to USB A female adapters and 2× USB A male to USB C female adapters. Perfect for a wide range of uses—tablets with Bluetooth keyboards, expand USB ports on macbook, and more. Two different converters for all your daily needs
- Next-Level 10Gbps & 3A Charging: No more slow 480Mbps, this usb to usb c adapter has a transfer speed of up to 10Gbps, allowing you to do more transferring in less time. This usb adapter fits both USB A and USB C charger, supporting up to 3A fast charging
- Upgraded Exquisite Craftsmanship: With an aluminum alloy housing and metal connector, the usbc to usb adapter is extremely durable and sturdy. Rigorously tested to withstand more than 10,000 times of plugging and unplugging, ensuring long-lasting performance
- Broad Compatible: The usb c to usb adapter widely supports all USB C/ USB A devices like laptops, tablets, cellphones, car chargers, and phone chargers. Such as compatible with MacBook Pro/Air 2023/2022, Thunderbolt 4/3 Devices,Apple MagSafe Watch 9/8/7/SE/Ultra, iPad Pro 2022/2021, Samsung Galaxy S23/S20/S10, and iPhone 17/16/15 Pro. Plug and play
- Please Note: To reach 10Gbps speed, keep the cable under 3.3 ft. For USB A Male to USB C adapters, try flipping the USB C connector. USB C Male to USB A adapters support bidirectional 10Gbps transfer within 3.3 ft
| Business goal | Useful starting format | Measure to prioritize |
|---|---|---|
| Awareness | Brand story or short introduction | Reach and awareness |
| Understanding | Product demo or explainer | Comprehension or product understanding |
| Acquisition | Educational video with a relevant next step | Qualified visits, click-throughs, and leads |
| Sales | Purchase-focused demo or customer story | Sales connected to video exposure using an appropriate attribution method |
| Customer education | Onboarding, setup, or FAQ video | Engagement, retention, and repeat support queries |
Wyzowl reports that marketers use several ways to quantify video ROI: views (67%), engagement (63%), leads or clicks (52%), customer engagement and retention (40%), brand awareness or PR (36%), and bottom-line sales (32%). The measures answer different questions; none, on its own, establishes incremental impact. Wyzowl’s report
For B2B video specifically, LinkedIn Marketing Solutions’ 2025 benchmark identifies awareness, trust, and conversions as leading goals. It names engagement rate, total views, and click-through rates among commonly used measures. The report attributes its research to Ipsos in March 2025; this is a B2B benchmark, not a universal ranking for every business. LinkedIn Marketing Solutions’ B2B video report
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Make a useful video without overbuilding production
Choose equipment to suit the production goal, rather than assuming that a business needs a studio or a dedicated camera before it can begin. YouTube’s equipment guidance notes, “There’s no one-size-fits-all—consider what you want to achieve with your videos,” and covers camera, sound, lighting, and editing. YouTube Help: Video equipment tips
Do these 3 things before closing this tab:
1Clear out junk files and repair common Windows errors2Fix the driver behind crashes, sound loss and screen glitches3Repair Windows errors before they cause bigger problemsBest Value
- 5-in-1 Connectivity: Equipped with a 4K HDMI port, a 5 Gbps USB-C data port, two 5 Gbps USB-A ports, and a USB C 100W PD-IN port. Note: The USB C 100W PD-IN port supports only charging and does not support data transfer devices such as headphones or speakers.
- Powerful Pass-Through Charging: Supports up to 85W pass-through charging so you can power up your laptop while you use the hub. Note: Pass-through charging requires a charger (not included). Note: To achieve full power for iPad, we recommend using a 45W wall charger.
- Transfer Files in Seconds: Move files to and from your laptop at speeds of up to 5 Gbps via the USB-C and USB-A data ports. Note: The USB C 5Gbps Data port does not support video output.
- HD Display: Connect to the HDMI port to stream or mirror content to an external monitor in resolutions of up to 4K@30Hz. Note: The USB-C ports do not support video output.
- What You Get: Anker 332 USB-C Hub (5-in-1), welcome guide, our worry-free 18-month warranty, and friendly customer service.
Prioritize clear sound and usable light
For a simple talking-head video or demonstration, a smartphone may be enough. YouTube’s mobile filming guidance recommends soft, even lighting to help the camera sensor retain detail, and suggests considering an external microphone in a noisy environment. A lavalier microphone for smartphone recording is one optional approach; check compatibility with the phone before buying. YouTube’s nonprofit video resource also describes lavalier audio and notes that phone footage with basic adjustments can be sufficient. YouTube Help: Record videos with your mobile device · YouTube for Nonprofits: Resources
Plan for the viewer’s next step
- Write down the one question the video answers and the audience it is for.
- Show the product, process, or example instead of relying only on claims.
- Use captions or on-screen labels when viewers may watch without sound.
- End with a relevant action that matches the video’s goal.
- Review the video when product details, instructions, or offers change.
Use video where the business can sustain it
A video’s value depends on fit: the audience needs to encounter it, the content needs to answer a real question, and the business needs a way to assess what happened next. Start with one business objective and one video that addresses it. If it works for the audience and the team can maintain it, expand the format or distribution; if it does not, revise the content or the intended measure rather than treating more views as the automatic answer.
Or let it run in the cloud
For a business that wants an uploaded video to keep a YouTube channel live, StreamNeo runs the loop from the cloud: upload a recording or build a playlist, add the YouTube stream key, and go live. Nothing has to stay on at home; it plays uploaded videos rather than going live from a camera. It accepts uploads as made, up to 4K 60fps, at one price per slot, with no re-encode or quality tiers. It automatically recovers if YouTube drops the stream. The first day is free with no card, one free day per account. Monthly billing is $9.99 per month. Start a StreamNeo free day.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
Recommended Free Tools
