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Genshin Impact saw strong estimated mobile-revenue growth in January 2025, according to Sensor Tower, which linked the rise to limited-time five-star character banners and the Lantern Rite festival. A separate AppMagic estimate, reproduced by devtodev, puts January revenue at $66.6 million after store commissions and taxes, excluding Android stores in China. Neither figure represents verified sales across every platform.
What the January 2025 figures actually measure
“Sales” in these reports means estimated spending through mobile app stores, not audited publisher revenue or Genshin Impact’s total earnings across mobile, PC and console. The figures have different scopes and accounting bases, so they should not be treated as directly comparable.
| Source and figure | What it covers | Important qualification |
|---|---|---|
| Sensor Tower: strong revenue growth; its report text does not state a precise Genshin Impact total | Worldwide mobile-game reporting through the iOS App Store and Google Play | Excludes third-party Android markets. The report describes Genshin’s growth and its context, rather than giving a specific revenue amount. Sensor Tower |
| AppMagic: $66.6 million for January 2025 | AppMagic’s estimate reproduced in a devtodev market overview | Reported after store commissions and taxes; excludes revenue from Android stores in China. devtodev |
Sensor Tower also estimated that consumers spent $7.27 billion on mobile games worldwide in January 2025 through the iOS App Store and Google Play, 4% more than in December. That is a market-wide total, not Genshin Impact’s revenue. Sensor Tower
Why Sensor Tower said revenue grew
Sensor Tower identified Genshin Impact as the only non-Tencent game in its top five for revenue growth and associated the increase with limited-time five-star character banners and the annual Lantern Rite festival, which featured seasonal content and exclusive rewards. The report establishes the timing and the analyst’s explanation; it does not measure how much spending came from each banner or festival activity, or separate their effects from other factors. Sensor Tower
Separate secondary coverage of Sensor Tower’s overseas-market ranking said Genshin’s overseas revenue doubled month over month in January and described it as the fastest-growing game by revenue for the month. That account tied the result to version 5.3 and the releases of Mavuika and Citlali. It concerns overseas performance, not a global revenue total. IT之家
How to read the widely repeated $99 million claim
A February 2 gaming-news article reported that Genshin Impact made more than $99 million and rose 118% month over month, citing a chart posted by a Reddit user and attributed to Sensor Tower. Sensor Tower’s report text does not confirm that exact total. Because the figure’s provenance is a reposted chart and its accounting scope is not as clearly stated as AppMagic’s, it should not be presented as a verified global total or directly compared with the $66.6 million AppMagic estimate. Merlin’in Kazani
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What can—and cannot—be concluded
- January 2025 was a strong month for estimated Genshin Impact mobile revenue growth in Sensor Tower’s reporting.
- AppMagic’s separate estimate was $66.6 million, on a stated after-fees-and-taxes basis that excludes China Android stores.
- The available figures do not quantify PC, PlayStation or other non-mobile revenue for the month, and neither is a measure of total cross-platform sales.
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