GamesBeat’s 2024 report named 27 partners for the inaugural Esports World Cup in Saudi Arabia, spanning gaming companies, consumer brands, media organizations and Saudi-linked businesses. The count is specific to GamesBeat’s list: a separate 2024 report names a different mix of partners, and the available accounts do not establish a single definitive rule for which sponsors, activations, suppliers, broadcasters and collaborators count toward the total.
What the 27-partner figure means
The list below follows GamesBeat’s 2024 account, which reported 27 partners and grouped them by relationship to gaming and the event. Its categories and list do not make every relationship equivalent: some companies were described as official sponsors or partners, while others provided services, broadcasts, activations or event programming. GamesBeat also said eight partners were gaming-endemic, although its visible gaming-related list groups Bayes Esports and Grid Esports together.
Gaming Amigos’ 2024 report presents a different roster, including companies and organizations not shown in GamesBeat’s list. Because the reports do not reconcile their inclusion criteria, “27” should be read as GamesBeat’s reported count, not as a universally agreed total. The relationships described here concern the 2024 event and should not be taken as confirmation of current partnerships.
Gaming-related partners named by GamesBeat
- Honor: The Honor 200 was named the event’s official smartphone.
- LG UltraGear: Official gaming-monitor sponsor.
- Bayes Esports and Grid Esports: Live match data.
- The Esports Awards: GamesBeat reported that the event would be held at the Esports World Cup through 2026; that is a reported deal term, not confirmation of its present status.
- Sportfive: Sponsorship consultancy.
- Level Infinite: Multi-year collaboration. GamesBeat said the deal extended to other events as well, rather than covering only the Esports World Cup.
- Moonton: Partnership involving Mobile Legends: Bang Bang.
Consumer brands, platforms and media
- Adidas: Official merchandise partner.
- KitKat: Pause-break activation.
- Pepsi: Festival activations.
- TikTok: Official entertainment platform.
- Sony: Produced the event anthem through Sony Music and an EWC docuseries through Sony Pictures, according to GamesBeat’s account of the partnership.
- DAZN: Free event broadcast.
- Warner Bros. Discovery: Coverage through Eurosport and CNN, with some content on Max.
- Star Sports Network: Broadcast partner in India.
- Unilever brands Clear Men and Axe: Named among the event’s non-endemic partners.
- Amazon: Official commerce platform.
- Audiotool: Game-audio remix contest.
GamesBeat reproduced an Esports World Cup social post dated June 20, 2024, announcing Adidas MENA as official merchandise sponsor. It also reproduced a March 19, 2024 post describing Sony as a founding partner and outlining the anthem and docuseries collaborations. These are attributed event-account posts as presented by GamesBeat, not interview quotations.
Quick wins for a faster PC:
Clear out junk files and repair common Windows errorsFree Scan →Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Repair Windows errors before they cause bigger problemsFix Now →#1 Best Overall
- Comfort is King: Comfort’s in the Cloud III’s DNA. Built for gamers who can’t have an uncomfortable headset ruin the flow of their full-combo, disrupt their speedrun, or knocking them out of the zone.
- Audio Tuned for Your Entertainment: Angled 53mm drivers have been tuned by HyperX audio engineers to provide the optimal listening experience that accents the dynamic sounds of gaming.
- Upgraded Microphone for Clarity and Accuracy: Captures high-quality audio for clear voice chat and calls. The mic is noise-cancelling and features a built-in mesh filter to omit disruptive sounds and LED mic mute indicator lets you know when you’re muted.
- Durability, for the Toughest of Battles: The headset is flexible and features an aluminum frame so it’s resilient against travel, accidents, mishaps, and your ‘level-headed’ reactions to losses and defeat screens.
Saudi-backed and local organizations
- ARAMCO: Aramco SIM Arena.
- STC Group: Connectivity, broadcast support and venue naming rights.
- Dr. Sulaiman Al-Habib Medical Group: Team headquarters and fan activations with POWR.
- Jameel Motorsport: Motorsport and virtual-reality activations.
- Barn’s Coffee: Exclusive coffee provider.
- Qiddiya City: Official host.
GamesBeat reported that Saudi Arabia funds the Esports World Cup Foundation through its Public Investment Fund. That is relevant context for the event’s Saudi-backed partnerships, but the two reports cited here do not provide a comprehensive reputational assessment.
Why another 2024 report gives a different roster
Gaming Amigos’ report names additional relationships, including Logitech G, Secretlab, Mentos, Heinz, Mastercard, VSPO/Hero Esports and China Media Group. Its descriptions include Logitech G promotion of PRO SERIES keyboards, mice and headsets; Secretlab as gaming-chair partner with a TITAN Evo EWC 2024 edition; Mentos as chewing-gum supplier; Heinz sampling; Mastercard activations and digital payments; and a VSPO/Hero Esports and China Media Group collaboration.
Rank #2
- TRIFORCE TITANIUM 50 MM DRIVERS — Our cutting-edge proprietary design divides the driver into 3 parts for the individual tuning of highs, mids, and lows—producing brighter, clearer audio with richer highs and more powerful lows
- HYPERCLEAR CARDIOID MIC — An improved pickup pattern ensures more voice and less noise as it tapers off towards the mic’s back and sides, with the sweet spot easily placed at the mouth because of the mic’s bendable design
- ADVANCED PASSIVE NOISE CANCELLATION — Sturdy closed earcups fully cover the ears to prevent noise from leaking into the headset, with its cushions providing a closer seal for more sound isolation
- LIGHTWEIGHT DESIGN WITH MEMORY FOAM EAR CUSHIONS — At just 240 g, the headset features thicker headband padding and memory foam ear cushions with leatherette to keep gaming in peak form during grueling tournaments and training sessions
- VOLUME WHEEL — Its on-headset control makes it convenient to adjust audio levels without having to fiddle with any system or program settings
These examples illustrate why partner totals can differ: reports may include different categories of sponsor, supplier, activation, broadcaster, media partner or collaborator. To compare lists, check the outlet and date, the precise role label, geographic scope, and whether a reported multi-year deal applies only to this event. Neither account, as summarized here, settles a single inclusion rule.
Event context and reported scale
The inaugural Esports World Cup took place in Saudi Arabia in 2024 and featured competition across PC, console and mobile. GamesBeat reported 22 titles and more than $60 million in prizes. Gaming Amigos instead reported 21 titles and a $60 million prize pool. Those are each outlet’s event-period figures; the reports do not reconcile the difference, so they should remain separately attributed.
Recommended Free Tools
Rank #3
- TRIFORCE TITANIUM 50 MM DRIVERS — Our cutting-edge proprietary design divides the driver into 3 parts for the individual tuning of highs, mids, and lows—producing brighter, clearer audio with richer highs and more powerful lows
- HYPERCLEAR CARDIOID MIC — An improved pickup pattern ensures more voice and less noise as it tapers off towards the mic’s back and sides, with the sweet spot easily placed at the mouth because of the mic’s bendable design
- ADVANCED PASSIVE NOISE CANCELLATION — Sturdy closed earcups fully cover the ears to prevent noise from leaking into the headset, with its cushions providing a closer seal for more sound isolation
- LIGHTWEIGHT DESIGN WITH MEMORY FOAM EAR CUSHIONS — At just 240 g, the headset features thicker headband padding and memory foam ear cushions with leatherette to keep gaming in peak form during grueling tournaments and training sessions
- WORKS WITH WINDOWS SONIC — Make the most of the headset’s powerful drivers by pairing it with lifelike surround sound that places audio with pinpoint accuracy, heightening in-game awareness and immersion
What the partnerships indicate for gaming audiences
The reported roles covered more than tournament sponsorship: the roster included equipment and data services, game-related partnerships, merchandise, entertainment, broadcasts, commerce, venue services and in-person activations. LG UltraGear’s official monitor role is direct evidence of gaming monitors as a product category represented at the event. Gaming Amigos’ account adds chairs and peripherals, but these partnership reports do not establish a specific product recommendation, current retail availability or endorsement of any product for purchase.
Quick Recap
Best Value
- TRIFORCE 50MM DRIVERS GEN-2 — Tuned for improved clarity and positional performance, the Gen-2 drivers not only deliver more powerful audio, but have an improved soundstage to clearly hear every footstep and audio cue
- DETACHABLE HYPERCLEAR CARDIOID 9.9MM MIC — The mic’s unidirectional pickup pattern ensures more voice and less noise, while its detachable design allows for easy removal when not in use
- HYPERSPEED WIRELESS — Featuring an ultra-fast 2.4 GHz wireless connection, enjoy high-performance, low-latency competitive play with sound that’s perfectly synced to the game
- 3 MODES OF CONNECTIVITY — Gain the competitive edge when gaming on PC, console or mobile; seamlessly switch between 2.4 GHz and Bluetooth with SmartSwitch Dual Wireless or stay plugged in for non-stop gaming via USB
- 7.1 SURROUND SOUND — With our advanced 7.1 surround sound, enjoy true-to-life acoustics that optimizes the game’s sound design to hear everything like being right in the middle of it all
Rank #4
- Detachable pro grade microphone featuring real time Blue Voice technology, including noise reducer, compressor, limiter and more for cleaner, professional sounding voice comms; Requires included USB external sound card, Windows PC, and Logitech G HUB software
- Next gen 7.1 and object based surround sound for greater in game positional, distance, and object awareness during gameplay. Requires included USB external sound card, Windows PC, and Logitech G HUB software
- Soft memory foam ear-pads with your choice of premium passive noise canceling leatherette or soft, breathable velour for supreme comfort
- Built to last with a durable aluminum fork and steel headband. Impedance - 35 Ohm
- Advanced PRO G 50 millimeter drivers deliver clear and precise sound imaging with improved bass response. Hear footsteps and environmental cues with clarity to give you the competitive advantage in game
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
