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Martin Klíma, co-founder of Kingdom Come: Deliverance studio Warhorse Studios, hopes Grand Theft Auto 6 will be successful enough to make it easier for other studios to charge more for games. That is his expectation, not an announced industry-wide price change: GTA 6’s success cannot guarantee that other publishers will raise prices.
What Klíma means by “blaze a trail”
In an interview reported by PC Gamer on 1 October 2026, Klíma said he hopes GTA 6’s success will give other studios a precedent for increasing game prices. He told the publication: “The last thing you can do is to increase the unit price. That would help a lot, but everybody’s scared to death about it. Now, hopefully, GTA will blaze the trail, and it will allow us to increase the cost.”
He was describing what he hopes the game’s commercial success will make possible—not announcing a Warhorse policy or saying that every studio will follow suit. The comment reflects his view of the economics of game development, rather than a measured industry-wide finding.
Why Klíma thinks studios may want higher prices
In a PC Gamer anniversary interview published on 25 September 2026, Klíma argued that adding more people to a project makes games more expensive, while a more expensive game needs to sell more copies to remain viable.
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He also suggested that studios have already pursued other ways to grow revenue: reaching more players and selling directly through digital distribution instead of relying on retail intermediaries. In his assessment, raising the price per unit is another possible lever. The interviews do not provide comparable budget, sales or price data to quantify these claims across the industry, and studios’ costs and business models differ.
What GTA 6’s reported prices show
A TechRadar report published on 11 August 2026 said Take-Two CEO Strauss Zelnick had discussed GTA 6 pricing after the company’s Q1 FY27 financial report. The report listed these US and UK prices at that time:
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| Edition | Reported US price | Reported UK price | Additional context |
|---|---|---|---|
| Standard | $79.99 | £69.99 | Reported prices as of TechRadar’s 11 August 2026 article. |
| Ultimate | $99.99 | £89.99 | Reported prices as of TechRadar’s 11 August 2026 article; the edition includes additional content. |
These are prices reported for particular editions and markets at a particular date, not a guarantee of current prices or availability everywhere. Zelnick said Take-Two aims to deliver “way more value to consumers than what we charge them.” He also argued that game pricing has not kept pace with inflation and described GTA 6 as an “incredible bargain.” Those are the company’s stated rationale and value judgment, not independent measurements of development costs or what a game is worth to each buyer.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Does this mean other games will cost more?
Not necessarily. Klíma hopes GTA 6’s success will make price increases more acceptable to other studios, but the cited coverage does not establish that its launch will cause other games to become more expensive. A publisher’s pricing decision depends on factors such as a game’s scope, audience, platforms and sales strategy; a blockbuster’s price does not demonstrate that every release has the same costs or can support the same price.
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One figure sometimes cited in this discussion needs careful qualification. Video Games Chronicle reported on 2 October 2026 that a Generations in Play survey found 62% of the “most engaged video game players” no longer buy full-price releases. The underlying report’s year and methodology are not established in that coverage, and the figure is not about all players. It should not be treated as proof that most consumers reject full-price games or as a complete measure of the market.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
