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December 2017 NPD: Switch Leads Hardware as U.S. Game Spending Reaches $3.29 Billion

NPD reported $3.29 billion in U.S. video game spending for November 26–December 30, 2017. Switch led December hardware sales, while PS4 led 2017 overall.
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U.S. video game spending tracked by NPD reached $3.29 billion during the four-week period from November 26 through December 30, 2017, up 10% from $3.00 billion in the comparable December 2016 period. Nintendo Switch led hardware sales for the month, while PlayStation 4 was the best-selling hardware platform across calendar year 2017—a different ranking over a different period.

What the December 2017 NPD total covers

The $3.29 billion figure is the total reported by NPD for November 26–December 30, 2017. GamesBeat reported that total and the 10% year-over-year increase; The Toy Book rounded it to $3.2 billion. Those are two presentations of the same result, not conflicting totals. The reporting reflects a snapshot of participating publishers and platforms, not a complete census of every video game sale: GamesBeat noted that the report omitted some spending, including digital sales through Blizzard’s Battle.net store. GamesBeat’s contemporaneous report and The Toy Book’s report reproduced NPD’s findings.

Category December 2017 spending Year-over-year change
Total tracked spending $3.29 billion Up 10% from $3.00 billion
Hardware $1.27 billion Up 27% from $997 million
Console software $1.24 billion Up 2%
PC software $40 million Down 17%
Accessories $735 million Essentially flat, versus $734 million

The category figures describe the reported market tracked by NPD, as reproduced in the contemporaneous GamesBeat and Toy Book coverage; they should not be read as totals for every storefront or transaction.

Which console led in December—and which led in 2017?

December: Nintendo Switch

Nintendo Switch was the best-selling hardware platform in December 2017. Nintendo-reported figures carried by Game Developer put U.S. Switch sales at 1.5 million units for the month and 4.8 million lifetime U.S. units by the end of the year. Those unit counts are Nintendo’s figures, not a public NPD unit-sales breakdown. Game Developer reported Nintendo’s figures.

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Full calendar year: PlayStation 4

The monthly result does not mean Switch won the year. NPD analyst Mat Piscatella said: “Nintendo Switch was the best-selling hardware platform in the month of December, while Sony’s PlayStation 4 was the best-selling hardware platform of 2017.” The quotation and annual ranking were reproduced by The Toy Book.

Which games sold best in December 2017?

Call of Duty: WWII topped the reported all-platform December software chart, and Super Mario Odyssey ranked third overall. In the Switch-specific top five, the rankings were:

Rank #2
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  1. Super Mario Odyssey
  2. Mario Kart 8
  3. The Legend of Zelda: Breath of the Wild
  4. Splatoon 2
  5. Xenoblade Chronicles 2

These are chart placements, not a complete account of every game sale: GamesBeat marked that its chart excluded digital sales for some titles or platforms. See GamesBeat’s chart and its digital-sales qualifications.

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Accessories: a flat total hid sharp category shifts

Accessories spending was $735 million, nearly unchanged from $734 million a year earlier. Within that stable overall result, interactive gaming toys fell 66%, cases rose 167%, and gamepad spending increased 10%. GamesBeat reported that the DualShock 4 led gamepad spending. The varied subcategory changes show why the aggregate figure alone does not describe what consumers bought.

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Quick Recap

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How to read the result

  • Keep the periods separate: Switch led December hardware sales; PS4 led the full 2017 calendar-year hardware ranking.
  • Keep the rounding in view: $3.29 billion is the reported total; $3.2 billion is the rounded version in The Toy Book’s account.
  • Keep the coverage caveat in view: this is NPD-tracked spending as reported at the time, with some market activity omitted—not an all-channel industry census.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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