A strong streaming-channel media kit gives a brand a quick, verifiable answer to four questions: who you are, whom your channel reaches, what content you make, and what a collaboration could involve. Build it from current platform data, label every statistic with its source and reporting period, show a few relevant examples, and make the next step easy. It is a concise pitch—not a promise of campaign results.
What a streaming media kit should do
A media kit is a shareable snapshot for potential sponsors. It should make your channel’s identity, audience, content and professional contact details easy to assess without asking a brand to infer results from an isolated peak or an unlabeled screenshot. There is no single required format for every creator; use the platform’s tools where available, then add context that is accurate and useful to your prospective partner.
What to include
Channel identity and positioning
- Channel and creator name, with an avatar or logo.
- A brief bio explaining your niche, typical formats, language and relevant streaming platforms.
- Links to your channel and relevant social accounts.
- A clear indication of the kinds of content and community a brand would encounter.
Twitch’s channel setup guidance highlights presentation elements such as imagery, branding, bio, social links, schedule and trailer: Twitch channel setup.
Audience and performance figures
Choose a small set of figures that help a sponsor understand reach and fit. Depending on what your platform provides, these may include average concurrent viewers, unique viewers, views, watch time, followers or subscribers, engagement, and audience geography or demographics.
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- For each metric, give its source, reporting window and retrieval date.
- Distinguish averages from peaks; do not present a one-time high as typical performance.
- Identify platform estimates as estimates. YouTube says its audience segments are Google estimates.
- Include only metrics you can explain and substantiate.
YouTube’s Media Kit can include channel statistics and demographics: YouTube Media Kit overview.
Content that demonstrates the fit
Link a few strong streams, clips or campaign examples that show the kind of work a brand could expect. Prefer examples relevant to the proposed partnership over a large, undifferentiated archive. YouTube’s Media Kit can include branded campaign videos and top videos; applicable cards allow creators to select up to four videos.
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Realistic collaboration ideas
Explain which categories genuinely fit your channel and offer examples of deliverables only when you are willing and able to provide them. Possibilities might include a sponsored segment, product demonstration, stream placement or short-form clip. Avoid implying that a brand placement will produce a particular number of views, sales or other result.
Twitch’s Creator Profile includes sponsorship interests and brands or categories, while opportunities depend on a brand match. See Twitch’s announcement for the platform’s current description of Creator Profile and sponsorship access: Twitch Creator Sponsorships announcement, August 20, 2026.
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- List previous sponsors only when you have permission and can describe the work accurately.
- Clearly distinguish paid partnerships from gifted products or ordinary use.
- Provide a business email or inquiry link and invite the brand to discuss its goals and the deliverables you can offer.
Build and share a YouTube Media Kit
YouTube’s platform-native Media Kit is available to creators in the YouTube Partner Program (YPP). Its availability and fields can change, so check the current Studio interface and the official help page before preparing a pitch.
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- On a desktop browser, sign in to YouTube Studio.
- Open Earn, then look under Creators Support and Tools for Download your Media Kit. You may also be able to view it through Creator Partnerships.
- Review the included channel banner and bio, audience and shopping categories, statistics and demographics, campaign videos, and top videos.
- Edit or hide supported cards to make the report relevant to the brand. In applicable cards, YouTube allows up to five audience categories and up to four selected videos.
- Preview the report, check the information you are comfortable sharing with that recipient, and download the PDF.
YouTube describes the available kit sections and estimated audience segments in its Media Kit help page; card controls and export options are detailed in its Media Kit instructions.
Set up a Twitch Creator Profile
Twitch’s Creator Profile is a platform profile for presenting channel information and sponsorship interests. The documented path is Creator Dashboard → Monetization → Sponsorships. Access to campaign opportunities is conditional, not automatic.
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- Open your Twitch Creator Dashboard and go to Monetization, then Sponsorships.
- Complete or review your Creator Profile so the channel information and sponsorship interests accurately represent your work.
- If you are an Affiliate seeking sponsorship opportunities, review the portal terms and Creator Sponsorship Certification requirements before expecting eligibility.
- Check the current brand criteria and available offers in the dashboard; a profile does not guarantee an invitation or paid campaign.
As described in Twitch’s August 20, 2026 announcement, Affiliates may be eligible after accepting portal terms and completing Creator Sponsorship Certification, subject to brand criteria. The announcement also names Wehype as a partner surfacing additional campaign offers in the dashboard. These are Twitch-specific routes, and campaign availability can change.
Make a separate PDF or page when needed
A platform profile or generated kit may not answer every question a particular brand has. Add a separate shareable PDF or web page when you need to explain your audience, proposed deliverables or examples in more detail. Before sending it, test every link, verify each metric’s source and reporting window, and refresh the document when those figures are no longer current.
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Handle sponsorship disclosure carefully
Twitch’s branded-content guidance says intentional branded content involving an exchange of value must use the Creator Dashboard disclosure tool; examples can include endorsements, product placements, sponsored gameplay and paid unboxings. Because platform policy and tool wording can change, check Twitch’s current policy page and dashboard before publishing or streaming a sponsored placement: Twitch branded content policy.
Keep sponsorship figures in context
Platform announcements can offer context, but their figures are not a forecast for an individual channel. Twitch reported that more than 50% of paid streamers participating in the referenced Minecraft campaigns were Affiliates in 2026; that statistic applies to those campaigns, not to sponsorship rates generally. Twitch also said in its February 2025 launch announcement that over 70 brands had collaborated with it in its beta program—a historical announcement figure, not a current advertiser count. Neither figure establishes a typical media-kit performance or conversion rate.
For more about its Creator Profile launch, Twitch Ambassador ChaoticGabz said: “It’s amazing. Great addition and something we (creators) truly needed.” — Twitch, February 25, 2025. The quote describes one creator’s reaction, not a measured outcome.
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