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To make a YouTube end screen, open the video in YouTube Studio, choose Editor, then End screen. Add relevant video, playlist, subscription, channel, or—if eligible—external-link elements; set their timing and positions, preview, and save. YouTube allows end screens in the final 5–20 seconds of a video that is at least 25 seconds long. There is no official guaranteed click lift: the practical goal is to offer a clear, relevant next step and measure which element viewers choose.
Plan the next click before editing
An end screen works best as a continuation of the video, not a row of unrelated prompts. Decide what a viewer who has reached the end should do next, then choose the element that supports that action.
| Viewer’s next step | End-screen element to consider | How to make the choice clear |
|---|---|---|
| Keep watching a related topic | Video | Name the specific follow-up in your spoken or on-screen call to action. |
| Explore a sequence or topic in more depth | Playlist | Explain what the playlist contains or where it takes the viewer next. |
| Follow the channel for future videos | Subscription | Give a concise reason to subscribe that matches the content they just watched. |
| Discover another creator or channel | Channel | Say why that channel is relevant to this video. |
| Visit a website | External link, if eligible | Make the destination and purpose explicit; this element is available to eligible YouTube Partner Program participants. |
YouTube’s official end-screen guidance says, “Feature elements that are relevant to the video.” It also recommends calls to action and enough time and space for the elements. Those are platform recommendations, not proof that a particular layout will increase clicks.
Check the video and end-screen limits
- The video must be at least 25 seconds long.
- An end screen can appear during the final 5–20 seconds. Reserve that space in the edit rather than placing essential information beneath interactive elements.
- A standard 16:9 video can have up to four elements. Other aspect ratios may allow fewer, so check the available options in Studio.
- Elements can appear together by default, but you can adjust their timing individually.
- Some other interactive features may be suppressed during the end-screen period.
Leave visual room for the clickable areas when editing the video. If you want a custom image, YouTube recommends an image of at least 300 × 300 pixels. A custom graphic is optional; Studio can position end-screen elements without separate design software.
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Add and arrange end-screen elements in YouTube Studio
- Open the video: In YouTube Studio, select Content and open the video you want to edit.
- Open the end-screen editor: Select Editor, then End screen.
- Add elements or apply a template: Choose the video, playlist, subscription, channel, or eligible external-link element you planned. You can start with a template and customize it.
- Set timing: Keep elements within the final 5–20 seconds. If more than one element is present, adjust their timing individually when it helps make the sequence easier to follow.
- Arrange placement: Drag elements in the preview so they do not obscure important video content or crowd one another. Use the grid and snap options to help align them.
- Preview and save: Check the end screen in the preview, confirm that the timing and destinations make sense, then save.
Make the spoken or on-screen prompt specific to the element. “Watch the next video on this topic” is more informative than a vague “click here” when the destination is a follow-up video. Avoid promising an outcome from any particular arrangement: YouTube does not publish a universal ranking of element types or a guaranteed click rate.
Measure clicks in Analytics and improve one choice at a time
For an individual video, open its Analytics, select Engagement, and inspect End screen element click rate. YouTube describes this report as showing how often viewers clicked each end-screen element. At channel level, Studio also provides reports for top end-screen element types and top videos by end screen.
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Use the report to see which specific element viewers selected, then compare videos or periods that are reasonably similar in subject and audience. Change one meaningful choice at a time—such as the destination video or the call to action—so you can interpret the result. Treat small differences cautiously: YouTube’s documentation does not establish a universal benchmark or controlled effect size for end-screen clicks.
Do not substitute thumbnail impression click-through rate for this report. Thumbnail impression CTR measures a different interaction and varies with the content, audience, and where an impression appeared.
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Know when viewers may not see the end screen
YouTube lists several availability and display limits:
- End screens are unavailable on videos set as Made for Kids.
- Viewers cannot see them in YouTube Music or YouTube Kids apps, Flash videos, 360 videos, or mobile web. YouTube notes an exception for iPad mobile web.
- Viewers can hide end screens.
- An end screen may not always appear or may look different depending on performance, viewer behavior, device, and context.
So an end screen is an opportunity to direct viewers, not a guaranteed overlay for every view. YouTube’s Studio experience can also vary as interface updates roll out; its Analytics help page says an updated Studio experience began rolling out gradually in July 2026, so labels or navigation may look different for some accounts.
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