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A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11To make a YouTube live stream shoppable, use YouTube Shopping to tag products in the broadcast: connect a supported store to feature your own products, or—if your channel qualifies—join the YouTube Shopping affiliate program to tag products from participating brands. You can manage products in YouTube Studio, pin featured items while live, and add tags to the replay afterward.
Choose how you will sell or feature products
YouTube has two distinct live-shopping routes. The right one depends on whether you are selling products through your own store or recommending products sold by other brands.
| What to compare | Your own products | Other brands’ products |
|---|---|---|
| Route | Connect a supported store or retailer to YouTube Shopping. | Join the YouTube Shopping affiliate program, if eligible. |
| Products | Products sold through your connected store. | Products available through participating retailers. |
| How you earn | Revenue from your own product sales. | You may earn commission on eligible purchases; YouTube’s reviewed guidance does not state a universal rate. |
| Eligibility | YouTube Shopping and supported-store availability for your channel and location. | YouTube Partner Program status, subscriber threshold, creator country, channel type, and audience restrictions. |
| Where viewers buy | Your connected store or a supported checkout flow. | A retailer site or shopping flow, depending on the product and surface. |
| Best fit | A creator with merchandise or other products of their own. | An eligible creator demonstrating or recommending other brands’ products. |
Route A: connect a store for your own products
YouTube’s live-selling guidance names Shopify and Spring as examples of platforms creators may be able to connect. They are examples, not a guarantee that every integration or feature is available in every country or to every channel. Check YouTube Studio for current supported platforms and your channel’s eligibility. See YouTube’s tips for selling your own products.
Route B: tag products from other brands
For products sold by other brands, you need to qualify for and join the YouTube Shopping affiliate program. YouTube’s published eligibility overview lists these minimum checks:
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- Your channel is in the YouTube Partner Program and meets the program’s subscriber threshold.
- You are based in Argentina, Brazil, India, Indonesia, Japan, Korea, Malaysia, Mexico, the Philippines, Singapore, Taiwan, Thailand, the United States, or Vietnam.
- Your channel is not a music channel or Official Artist Channel and is not associated with music partners.
- Your channel audience is not set as Made for Kids, and the channel does not have a significant number of videos set as made for kids.
YouTube notes that pilot criteria can differ. Confirm the current requirements and whether the program is available to your channel in Studio rather than assuming that the published country list guarantees access. If eligible, check YouTube Studio’s Earn area under Programs for the affiliate program and its terms. See YouTube Shopping affiliate program overview and eligibility.
Tag and pin products in your live stream
Set up products in YouTube Studio on a computer
- Open YouTube Studio, select Create, then Go Live.
- Select the stream or open its management view.
- Below the stream preview, open the Shopping tab.
- Add or remove products, arrange them in the order you want viewers to see, and save. The order in the product picker determines the display order.
- While live, pin a product when you want to feature it prominently. Use the live controls to change which item is pinned as your presentation moves on.
For the current computer workflow, see YouTube Help: Tag products in your live streams. Interface details can differ on mobile; YouTube also provides a mobile live-stream flow for product tagging. Some changes made during a broadcast may not appear immediately to viewers who are already watching.
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Add products to the replay
You can add product tags after a live stream ends; those tags can then appear on the replay. This is useful if you missed a product during setup or want the replay’s tagged products to match what was actually featured. See Tag products in your content for YouTube’s computer instructions.
Make the product easy to understand
Tag products in the order they appear, keep each item relevant to the broadcast, and tell viewers clearly what to look for. YouTube’s live affiliate-program tips recommend a clear call to action. Keep the product prominent and identifiable on screen; mention it verbally or in text where appropriate.
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What viewers see and where they check out
Viewers can use the Shopping control on a live stream to review tagged products. A product shelf may also appear below or beside an eligible stream, and a pinned item can be highlighted during the broadcast. The presentation depends on the product and YouTube surface: a viewer might see a product preview or be sent to the official retailer’s store to complete the purchase.
Checkout is not necessarily on YouTube. YouTube says it is not responsible for products or transactions on external retailer sites. What viewers can see or order depends on their country and the product’s shipping availability. The countries where viewers can shop are not the same thing as the countries where creators may qualify for the affiliate program. For viewer guidance, see Buy products on YouTube.
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Why product tags may not appear
Tag eligibility is not a guarantee that tags will show on every stream. YouTube says product tags will not show for streams with claimed content or certain music-partner associations, content marked Made for Kids, paid content, streams limited or ineligible for monetization, or streams blocked for ads. A change made during a stream may also take time to appear for existing viewers.
Before going live, check that tagged products are clearly featured and relevant, and that the product is used safely. YouTube requires creators to own or clear the rights to stream content, including necessary music rights, and to follow its Community Guidelines and Terms of Service. Review sponsorship contracts and use applicable paid-promotion disclosures. See YouTube’s product-tagging guidance.
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Plan the broadcast and troubleshoot common problems
Products are missing from the picker
- For your own products: confirm the store connection and supported-platform availability in YouTube Studio; a named example platform does not ensure that the integration is available to your channel or in your country.
- For affiliate products: verify that the channel qualifies, that the affiliate program appears under Earn > Programs, and that the product is available through a participating retailer.
Viewers cannot see a tag
Check whether the stream has claimed content, a music-partner association, a Made for Kids setting, paid-content status, limited or ineligible monetization, or an ad block. Also check whether you changed the products during the broadcast and whether viewers need time for the change to appear.
A viewer cannot buy or receive the product
The product may send the viewer to an external retailer, and availability or delivery can depend on that retailer and the viewer’s location. Do not promise that a tagged item ships everywhere; confirm the retailer’s listing and shipping terms.
The product is tagged but hard to follow
Reorder products to match their appearance in the broadcast, pin the item currently being discussed, and identify it clearly on screen. If a product was missed during setup, add it to the replay after the live stream.
Or let it run in the cloud
For the shopping controls themselves, use YouTube Studio. If you also want a prerecorded video to keep a YouTube channel live around the clock, StreamNeo is a separate cloud service: upload a video or build a playlist, add your YouTube stream key once, and go live. Nothing has to stay on at home; your upload streams as made, up to 4K 60fps, at one price per slot; and StreamNeo automatically recovers if YouTube drops the stream. Its first day is free with no card. Monthly pricing is $9.99 per month. StreamNeo plays uploaded videos and streams to YouTube only; it does not handle a live camera broadcast or YouTube Shopping setup. Start your free day on StreamNeo.
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What YouTube’s shopping figures do—and do not—tell you
YouTube reported that watch time for shopping-help videos on its platform rose by more than 25% in 2023, a figure covering video on demand, Shorts, and live. YouTube also cited 30 billion watch hours of shopping-related videos in 2023; the cited Help text does not provide further methodology for that figure. Separately, a 2021 Google/Talk Shoppe survey of 2,000 U.S. adults aged 18–64 who use video found that 89% agreed YouTube creators give recommendations they trust. That is a survey result for that sample, not a universal measure of viewer trust. These figures describe platform activity and attitudes; they do not predict results for an individual stream.
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