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Kids Gaming

How to Monetize a YouTube Channel With Made for Kids Videos

Made for Kids videos can earn through eligible YouTube ads and Premium viewing, but personalized ads and several fan-funding or shopping features are restricted. Learn the designation rules, YPP thresholds, and safer ways to assess other revenue opportunities.

By VGSources Team 7 min read
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You can earn from eligible Made for Kids videos through YouTube Partner Program (YPP) advertising and YouTube Premium revenue, and you may pursue suitable sponsorships separately. But personalized ads and several fan-funding or shopping features are unavailable or restricted. First classify the content accurately; monetization goals do not determine whether a video is Made for Kids.

First, understand what “Made for Kids” means

YouTube requires creators, wherever they live, to identify whether their channel or videos are Made for Kids. That is an audience designation, not another name for the YouTube Kids viewing app. A video that children happen to watch is not automatically child-directed; the decision depends on the content and its intended audience.

YouTube says content may be Made for Kids when children are its primary audience or when other factors indicate it is directed to children. For a gaming channel, consider the whole presentation: the game and subject matter, language, visuals and audio, characters, activities, intended audience, and other context. A game featuring animation or bright colors does not, by itself, settle the question.

The FTC’s U.S. guidance identifies factors such as subject matter, visual and audio content, animated characters or child-oriented activities, the age of people shown, language, intended audience, advertising, and empirical evidence about audience composition. Use those factors to assess the actual content rather than choosing a label to unlock revenue features. See the YouTube audience-setting guidance and the FTC’s overview for YouTube channel owners.

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Set the audience at the right level

You can set an audience for a channel or designate individual videos. If only some uploads are child-directed, video-level settings may better reflect the channel’s actual content. Review the audience setting when your format or intended audience changes. YouTube explains the available choices and setup in its audience-setting instructions.

Why this decision also matters for privacy

In the United States, COPPA may apply to creators of child-directed content on a third-party platform if the creator, or someone acting for them, collects personal information from viewers. The FTC gives persistent identifiers used for targeted advertising as an example and describes notice and verifiable parental-consent obligations for covered operators. This U.S. guidance does not determine an individual creator’s legal obligations, or the rules that apply in other countries. Consult qualified counsel if you need advice about your specific situation. The FTC’s COPPA FAQ explains the agency’s guidance.

Which YouTube revenue routes are available?

For an eligible channel, the central YouTube revenue routes to consider are ads and YouTube Premium viewing. Other YPP features exist, but Made for Kids status makes several of them unavailable or unsuitable as a revenue plan. Eligibility is not a promise that a feature will be enabled, that ads will appear on a particular upload, or that it will earn a particular amount.

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Revenue route How it works Made for Kids considerations
Watch Page ads Advertising revenue from eligible long-form videos or live streams, subject to YPP terms, review, and advertiser suitability. YouTube does not serve personalized ads on Made for Kids content. Ads in some categories may still appear, so this route is possible but differs from content eligible for personalized advertising.
Shorts Feed ads Revenue from eligible Shorts under the Shorts monetization terms. Eligibility and applicable terms still apply; do not assume that a Made for Kids Short will receive an ad or a particular share of revenue.
YouTube Premium Eligible creators may receive revenue when Premium members watch their content, under the applicable YPP terms. Made for Kids status does not make Premium viewing a guaranteed or fixed payment. Eligibility and the relevant terms still apply.
Memberships, Shopping, and fan-funding features YPP also lists channel memberships, Shopping, Super Chat, Super Stickers, and Super Thanks, each with its own conditions. These are not dependable options for Made for Kids material. Memberships and Shopping exclude channels set as Made for Kids or with a significant number of Made for Kids videos. On Made for Kids video pages, features including memberships, comments, live chat and donations, merchandise and ticketing, Super Chat and Super Stickers, and personalized advertising are restricted or disabled. Channel-level status also affects memberships, posts, and notifications.
Direct sponsorships or licensing A creator may separately negotiate a suitable business relationship with a brand or rights holder. This is outside YouTube’s YPP feature list and requires its own review of suitability, truthful claims, disclosure, and applicable child-directed advertising and privacy rules.

YouTube’s feature list and requirements can change. Its current YPP earning overview describes the routes and conditions; its monetization feature guide explains the relevant modules and settings. Check the Earn tab in YouTube Studio for your channel’s present eligibility and the terms offered to you.

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YPP eligibility: the current thresholds and what they do not mean

YouTube’s current earning guidance, accessed in 2026, lists the following channel thresholds. They are a time-sensitive snapshot, not a guarantee of acceptance or revenue; country or region, account and payment requirements, policy review, and feature-specific terms also matter.

YPP threshold listed by YouTube What it relates to
1,000 subscribers and either 4,000 qualified public watch hours on long-form videos in the previous 365 days or 10 million qualified public Shorts views in the previous 90 days Ad-revenue eligibility, subject to other YPP requirements and review.
500 subscribers, at least 3 public uploads in the previous 90 days, and either 3,000 qualified public watch hours in the previous 365 days or 3 million qualified public Shorts views in the previous 90 days Thresholds YouTube lists for certain lower-tier YPP features. Individual feature eligibility still applies; these thresholds do not make Made for Kids memberships or Shopping available.

For the applicable requirements, current availability, and application status, use the Earn tab in YouTube Studio and check YouTube’s current YPP earning requirements and YPP overview and eligibility page.

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Accept the right monetization terms

YPP revenue is governed by the relevant terms: YouTube describes Watch Page ads and Premium earnings under the Watch Page module, Shorts Feed ad revenue under the Shorts module, and fan-funding features under the Commerce Product Module. Review and accept the terms offered in YouTube Studio for each feature you are eligible to use. Turning on ads does not ensure an ad will serve; a video remains subject to review and advertiser suitability. YouTube details the modules in Choose how you want to monetize.

How to build a monetizable kids or family gaming channel

1. Make the audience decision before optimizing revenue

Decide whether each upload is child-directed based on its subject, presentation, and intended audience. Do not change a Made for Kids label to general-audience content just to regain comments, personalized advertising, memberships, or other features. The setting should describe the content accurately.

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2. Build original, useful videos rather than promotional filler

YouTube applies its channel monetization policies across Shorts, long-form videos, and livestreams. It also applies kids and family quality principles. A channel strongly focused on low-quality kids content may be suspended from YPP, while individual videos may receive limited or no ad earnings. YouTube identifies heavily promotional content and excessive-buying themes as quality concerns; turning a channel into a sequence of product pitches or unboxing videos is not a sound workaround. See YouTube channel monetization policies.

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3. Apply, then check each route separately

Use YouTube Studio’s Earn tab to see whether the channel can apply, what requirements remain, and which features are available. If accepted, read the module terms and evaluate eligible uploads under the applicable review and advertiser-suitability rules. Treat YouTube Premium as another possible platform revenue stream, not as a fixed payment for every view.

4. Treat sponsorships as a separate, carefully reviewed business decision

A sponsorship, licensing arrangement, or other direct partnership is negotiated outside the YPP feature system. There is no single YouTube threshold that guarantees a brand deal, and a sponsor’s product or claims may not be appropriate for a child audience. Assess whether a placement suits the viewers, make truthful claims, and disclose material connections clearly. The FTC identifies child-directed advertising as an area of special concern and cautions that platform disclosure tools may not always be sufficient; see its advertising guides announcement. Legal and disclosure duties vary with the facts and jurisdiction.

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Why there is no reliable “kids channel RPM” to promise

There is no representative typical earnings figure for an unspecified kids channel. Revenue depends on factors including eligible viewing, format, viewer geography, advertiser suitability, and which monetization terms apply. Made for Kids content does not receive personalized ads, so it should not be assumed to earn like content that is eligible for them. Meeting a subscriber or view threshold does not establish a particular RPM, monthly income, or even that an ad will run on a given video.

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For creators who also run a prerecorded 24/7 YouTube stream

Keeping an eligible prerecorded gaming or family-video stream live is a separate operational choice; it does not change the audience designation or make monetization features available. StreamNeo is a cloud service for looping uploaded videos to YouTube: upload a recording or build a playlist, add your YouTube stream key, and go live. The computer at home can be off, and the service can automatically recover if YouTube drops the stream. Videos stream as uploaded, up to 4K 60fps, at one price per slot rather than quality-based tiers. This does not guarantee YPP acceptance, ads, or earnings; content and channel policies still apply.

The first day is free with no card. Monthly access is $9.99 per month. See StreamNeo for details, or start your free first day.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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