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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchTo offer gifted memberships, first enable regular channel memberships in YouTube Studio, then use an eligible livestream or Premiere’s live chat to access gifting. India is on YouTube’s list of supported creator locations, but that does not guarantee that every channel or viewer will see the gifting control. Recipients must also opt in and meet YouTube’s eligibility requirements.
What creators and viewers need to do
- Creator: Enable channel memberships and set up levels and perks in YouTube Studio.
- Gift buyer: Join an eligible livestream or Premiere, open live chat, select Membership gifting, choose a gift quantity and complete checkout.
- Potential recipient: Subscribe, opt in to gifts and meet the recipient requirements below. A creator cannot select specific recipients.
Gifting is purchased through live chat; it is not switched on from the Studio setup screen. Regular channel memberships are recurring paid subscriptions, while a gifted membership is temporary access that does not renew.
Check whether your channel can enable memberships
YouTube lists India as a supported location for channel memberships. The channel still needs to be accepted into the YouTube Partner Program (YPP), meet the applicable thresholds and satisfy feature-specific conditions. Thresholds are minimums, not a promise of approval.
Published YPP thresholds
- At least 500 subscribers.
- At least three public uploads in the past 90 days.
- Either 3,000 qualified public long-form watch hours in the past 365 days or 3 million qualified public Shorts views in the past 90 days.
YouTube also requires the creator to be at least 18, live in a location where memberships are available, and accept and comply with the Commerce Product Module (CPM). The channel must not be designated Made for Kids and must not have a significant number of ineligible videos. YouTube says Made for Kids videos and videos with music claims count as ineligible; some music channels may also be excluded. Check YouTube’s current eligibility and feature requirements in Studio, since meeting the published thresholds alone does not establish that the channel qualifies.
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Turn on channel memberships in YouTube Studio
- On a computer, sign in to YouTube Studio.
- In the left menu, select Earn, then Memberships. This tab appears only for channels that are eligible for the feature.
- Select Get started and follow the setup prompts. If prompted, review and accept the Commerce Product Module.
- Create membership levels and perks. Describe benefits and their terms clearly, and choose benefits you can deliver consistently.
- After setup, check an eligible livestream or Premiere’s live chat for the Membership gifting control.
If you have only just been accepted into YPP, YouTube says membership activation may take up to two days while it reviews the channel. That review period is separate from setting up levels and perks.
How a viewer buys gifted memberships
- Sign in to YouTube and join the channel’s eligible livestream or Premiere.
- Open the live-chat controls and select Membership gifting, if it is available.
- Choose how many viewers to gift memberships to and review the amount shown at checkout for your account and region.
- Complete the transaction. YouTube considers the purchase fulfilled once it distributes the first gift membership.
YouTube describes the gift level as the closest highest available membership price level up to and including US$9.99. That description is not a fixed rupee quote: use the amount displayed during your checkout. The chat shows a countdown ticker for a limited time, but distribution still happens if the stream or chat ends before the announcement. The number of gifts, the purchaser’s channel name and profile picture are public in chat and may be shared with third-party services through the channel’s API access.
How viewers can opt in to receive a gift
A viewer has to allow gifts before they can receive one. They must also be subscribed to the channel and have interacted with it recently. To opt in, use one of these routes:
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- In the channel’s live chat, select ALLOW GIFTS or the pinned membership-gifting control, then turn on Allow gifts.
- On the channel or watch page, select Join > More > Gift settings, then enable the switch.
To opt out later, return to Gift settings and turn the switch off. A recipient must be signed in to a YouTube channel that is not a Brand Account. Existing members of that channel cannot receive a gift membership. If selected, the viewer is announced in chat and notified by email.
What gifted access costs and how long it lasts
YouTube’s India pricing page lists channel membership level prices from ₹59 to ₹39,999; its rollout of new pricing began gradually in May 2025. Those are level prices, not a definitive gift checkout price list. Channels may also have legacy pricing, so neither creators nor viewers should assume every channel uses the newer tiers. Check the live checkout for the amount offered to your account and region.
A gifted membership gives the selected viewer up to one month of access. It is non-recurring: YouTube says the recipient is not charged when it ends. Gift purchases are non-refundable and cannot be exchanged for cash value.
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In India, recurring membership payments may require the member to verify or re-enter payment details under RBI eMandate requirements. That payment guidance concerns recurring memberships, not a universal rule for gift checkout.
Promotional gifts for eligible creators
YouTube says creators with a membership tier below US$5 may receive promotional gifts to distribute each month. These gifts are offered on the first of the month, do not roll over, are not charged to the creator or viewer, and generate no revenue. They must be distributed in sets of five before paid gifts can be purchased, through a livestream or Premiere’s live chat. YouTube says promotional gifts are not currently available for Brand Accounts.
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To review gift and redeemed membership counts, open YouTube Studio Analytics and go to Revenue > How you make money > Memberships. Use Memberships Type and select a time period to inspect the data.
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YouTube’s general guidance says creators receive 70% of membership revenue after applicable taxes and fees are deducted, with transaction costs currently covered by YouTube. This is not a take-home estimate for a particular channel: taxes and channel arrangements can affect actual proceeds.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Troubleshoot missing controls and failed gifts
- Memberships is missing in Studio: Check YPP acceptance, the published eligibility thresholds, location, content restrictions and required agreements. The tab appears only for eligible channels.
- You were just accepted into YPP: Allow up to two days for YouTube’s membership review and activation.
- Membership gifting is missing in chat: Confirm that memberships are active and that you are viewing an eligible livestream or Premiere. Check the channel and account in that context; the available guidance does not establish a separate India-only cause or guarantee that every viewer will see the option.
- No one receives a gift: Recipients need to be subscribed, recently engaged, opted in, signed in with a non-Brand Account channel and not already a member.
- Checkout says “We couldn’t verify your country”: YouTube advises trying another network or device and disabling an active VPN or proxy.
Keep a YouTube stream running from the cloud
StreamNeo is an optional way to keep uploaded video playing as a YouTube livestream; it does not enable memberships or gifting, and it does not stream from a camera. For a prerecorded stream that needs to keep running while your computer is off, it runs the uploaded video or playlist from the cloud and can recover automatically if YouTube drops the stream.
Or let it run in the cloud
- Upload your recording or build a playlist.
- Add your YouTube stream key once.
- Go live; StreamNeo loops the uploaded video from the cloud.
Nothing has to stay on at home. Uploaded video streams as made, up to 4K 60fps, at one price per slot; automatic recovery is included if YouTube drops the stream. The first day is free with no card. Monthly billing is $9.99 per month. See StreamNeo or its plans, then start your free day.
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Frequently Asked Questions
Can a viewer choose who receives a gifted membership?
No. Viewers opt in, and YouTube distributes gifts to eligible viewers rather than letting the purchaser name a recipient.
Can a gifted membership be converted to cash?
No. YouTube says gifted memberships are non-refundable and have no cash value.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
