The Pokémon Center shop at the 2025 Pokémon Europe International Championships (EUIC) was a temporary event pop-up, not a permanent London store. It ran February 20–23, 2025, at ExCeL London, and visitors needed a separate reservation to enter—even if they had a competitor or spectator badge. The event has ended.
When and where was the Pokémon Center London pop-up?
The shop operated at ExCeL London during EUIC 2025, from Thursday, February 20, through Sunday, February 23. Pokémon’s official announcement described the shop as part of the championship event; it does not establish a permanent Pokémon Center retail location in London.
Did visitors need a reservation?
Yes. Pokémon said reservations were required to enter the Pokémon Center shop, including for people with competitor or spectator badges. A championship badge alone did not grant shop entry. The announcement said reservation details would be provided closer to the event; because the pop-up is over, those arrangements are no longer current entry information.
What were the shop’s hours?
The published schedule was:
| Date | Published hours |
|---|---|
| Thursday, February 20 | 10 a.m.–6 p.m. |
| Friday, February 21 | 9 a.m.–6 p.m. |
| Saturday, February 22 | 9 a.m.–6 p.m. |
| Sunday, February 23 | 9 a.m.–5 p.m. |
These are the historical hours announced for the 2025 event, not current opening times. Time Out London’s January 21, 2025 preview also reported character appearances and a children’s scavenger hunt on Sunday.
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What merchandise could visitors expect?
Pokémon announced products exclusive to the International Championships alongside a selection of merchandise from the UK Pokémon Center online shop. Time Out’s pre-event preview gave examples of a Psyduck-themed playmat, bottle, pin and jumper. Those were examples, not a complete inventory or a promise that each item would be available.
No verified final inventory or item-limit list is established. Pokémon’s later March 27, 2025 statement addressed high demand affecting availability of some TCG products generally, but it does not document stock levels at the London pop-up. It therefore cannot confirm which items sold out or what remained during the event.
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Can you still visit or buy the pop-up merchandise?
No: the event shop closed after February 23, 2025. The available event information does not establish that its exclusive stock is still for sale or that any current listing is the same edition. If you are looking for Pokémon merchandise now, check current official Pokémon Center listings rather than relying on old event details. For example, the official 2025 World Championships merchandise page shows product categories such as TCG playmats, sleeves and deck boxes; it is not evidence that all those categories were sold at the London EUIC shop.
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