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Sony’s PlayStation 3 became available in the Philippines on 27 March 2010, with two console configurations priced at PHP 18,999 and PHP 20,999. The local launch also introduced the PSP-3006 handheld. This was Sony’s Philippine market entry—not the PS3’s worldwide debut.
When did the PS3 launch in the Philippines?
Sony Computer Entertainment Asia (SCE Asia) said PlayStation 3 and PSP systems would be available in Philippine stores from 27 March 2010. The company announced its entry into the Philippine market on 29 March, two days after that stated availability date. Sony described the Philippines as the ninth country and region in its Asian territories. Sony’s announcement framed the move as bringing its entertainment systems and services to local consumers.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
Sony Playstation 3 160GB System (Renewed) | $184.22 | Buy on Amazon |
| 2 |
|
PlayStation 3 Slim Console 120GB (Old Model) (Renewed) | $160.33 | Buy on Amazon |
| 3 |
|
Sony Playstation 3 160GB CECH-3001A, Console Only (Renewed) | $178.88 | Buy on Amazon |
| 4 |
|
Sony PlayStation 3 Slim 320 GB Charcoal Black Console (Renewed) | $210.81 | Buy on Amazon |
| 5 |
|
PlayStation 3 160GB System | $129.79 | Buy on Amazon |
Contemporary coverage also reported a local debut event at Glorietta Activity Center. Philstar’s 12 April 2010 report covered the event; GamesBeat’s coverage described the arrival as nearly four years after the console’s original release.
Which PS3 models did Sony introduce, and what did they cost?
SCE Asia announced two charcoal-black PS3 models. The prices below are Sony’s suggested retail prices, including tax, for the Philippine launch:
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- Internet Ready With Built-in Wi-Fi with a Cell Broadband Engine Advanced Microprocessor
- When starting up the system for the first time, hold the power button until a "screen display" message shows up on screen. Select the desired output, and the system will startup normally.
- 160GB system
- Blu-ray player to give you pristine picture quality
- The best high-definition viewing experience available
| Model | Hard drive | Suggested retail price, including tax |
|---|---|---|
| CECH-2012A | 120GB | PHP 18,999 |
| CECH-2012B | 250GB | PHP 20,999 |
Sony described both as streamlined consoles with a textured surface. The announcement listed Blu-ray disc and PS3 game playback, internet connectivity, and hard-drive storage for games, music, photos and movies. It did not state a performance difference between the two storage configurations. SCE Asia’s release is the source for the model and feature descriptions.
What else launched alongside the PS3?
Sony also introduced the PSP-3006 handheld, with a suggested retail price of PHP 9,999 including tax. The announcement excerpt did not specify its storage capacity. SCE Asia cited more than 60 million PSP-family sell-in units worldwide since the PSP-1000 launched in 2004; that was a global company figure, not Philippine sales. The announcement also described games, music and movies as content available through the platforms.
Rank #2
- HDMI + Bravia Sync functionality that provides both 1080p output resolution.
- A new 33% slimmer, 36% lighter PlayStation 3 entertainment system that is also more energy efficient.
- Includes a Dualshock 3 wireless controller and a built-in 120GB HDD for storing games, music, videos, and photos.
- Built-in Wi-Fi for connectivity anywhere and multiple media format compatibility.
- Free membership and access to all the events, as well as game, movie, TV and other media content available on the PlayStation Network (PSN).
How did the Philippine launch fit into the PS3 rollout?
The PS3’s international release began years earlier. Sony’s 2007 annual report gives this launch chronology:
- 11 November 2006: Japan.
- 17 November 2006: North America and some Asian countries.
- 23 March 2007: Europe.
- 27 March 2010: Sony’s stated Philippine store-availability date for PS3 and PSP systems.
- 29 March 2010: SCE Asia’s announcement of its Philippine market entry.
Sony reported shipping 5.5 million PS3 units worldwide in the fiscal year ended 31 March 2007. That figure reflects worldwide shipments in that fiscal year, not Philippine sales. The dates and shipment figure come from Sony Corporation’s 2007 annual report.
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Rank #3
- Console only; does not come with the controller or cables
- Supported Media-BD-ROM, CD-ROM, DVD-ROM
- Internet Connectivity-Wireless
- Region Code-NTSC-North America
- Ram Technology-RDRAM (RAMBUS)
How did Philippine PS3 pricing change later?
In August 2011, Sony Computer Entertainment Hong Kong announced a price reduction for a different Philippine configuration: the 160GB PS3’s suggested retail price fell from PHP 17,999 to PHP 15,999. Those figures apply to the 2011 160GB model, not the 120GB and 250GB consoles announced in 2010. Sony’s 18 August 2011 announcement gives the later prices.
Quick Recap
Best Value
- IBM Cell processor and a co-developed NVIDIA graphics processor
- Dolby Digital 5.1, DTS 5.1
- PlayStation 3 utilizes the Blu-ray disc media format
- The Dualshock 3 wireless controller(one controller) included with The PlayStation 3
- HDMI + Bravia Synch functionality
Rank #4
- New slimmer, lighter PS3 system, Wireless controller
- 320GB HDD for storing games, music, videos, and photos
- Streams thousands of movies and TV shows instantly from Netflix
- Built-in Blu-ray player with 3D capabilities. HDMI output for 1080p resolution.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
