Free tools Windows power users keep installed
One-click scans. No signup required.
Monthly active users (MAU) tells you how many people or accounts met a game publisher’s activity rule during a month. It is a measure of audience reach—not a score for a game’s health. To judge whether a live-service game is sustaining its audience, pair MAU with retention, play frequency, acquisition, and monetization, and check how the publisher counts users.
What does monthly active users tell you about a live-service game’s health?
MAU answers a specific question: how many people or accounts were active in a particular game during the stated month, according to the publisher’s definition? For example, GDEV defines a monthly active user as an individual who played a particular game in a calendar month. The company says MAU is useful for measuring scale and usage, while it relies primarily on daily performance metrics to assess engagement. GDEV’s 2025 Form 20-F explains its approach.
A high MAU therefore indicates broad monthly reach under that counting method. It does not, by itself, show that players return regularly, spend much time in the game, enjoy it, or generate sustainable revenue. Think of MAU as the size of the monthly audience entering the picture—not the whole picture of game health.
Is a high MAU good?
It can be a positive sign of reach, especially when the figure is defined consistently and viewed over time. But a large monthly audience can include players who visit only once, while a smaller audience might return frequently. There is no universal MAU threshold that establishes a healthy live-service game across genres, platforms, game ages, and counting methods.
Do these 3 things before closing this tab:
1Scan for outdated or missing drivers - takes under a minute2Repair Windows errors before they cause bigger problems3Fix the driver behind crashes, sound loss and screen glitches#1 Best Overall
- Read Before You Buy — No Video Output: These adapters support charging and USB 2.0 data transfer, but cannot transmit video signals. Except for standard USB webcams (which use USB data only), they are not compatible with HDMI/DisplayPort cables, video-capable USB-C hubs, or docking stations with video output.
- Convert USB-A Ports to USB-C: Designed to connect USB-C earphones, cables, flash drives, card readers, and other USB-C accessories to standard USB-A ports. Plug-and-play with no drivers or software required.
- Aluminum Alloy Housing: Built with a sturdy aluminum alloy shell that aids in heat dissipation and protects against daily wear and scratches. Designed to maintain a stable and secure connection.
- Compact & Travel-Friendly: The ultra-compact design allows the adapter to stay plugged into your device without blocking adjacent ports or adding bulk, reducing wear and tear on your original USB ports.
- 12-Month Warranty: Backed by a 12-month manufacturer warranty for peace of mind. Designed to meet strict quality control standards for reliable everyday performance.
For comparisons, use relevant games and disclose the benchmark group and period. Do not treat an isolated MAU figure or cross-company ranking as proof of loyalty, quality, or profitability.
Why MAU figures may not count the same thing
Publishers can differ in the activity rule, identity resolution, reporting window, and treatment of multiple devices or platforms. GDEV notes that one person playing two of its games may count once for each game, and that the same game played through separate platforms or social networks may also be counted more than once. Activision Blizzard has likewise disclosed different device-deduplication rules across parts of its portfolio in its first-quarter 2023 results.
Rank #2
- 5-in-1 USB-C Hub: Experience comprehensive connectivity featuring a Power Delivery input, two USB-A 2.0 ports, a USB-A 3.0 port, and an HDMI port. (Note: The USB-C power delivery input port is only for connecting an external wall charger to power your laptop and cannot power peripheral devices.)
- 90W Pass-Through Charging: Achieve optimal charging with 90W pass-through power to your laptop, supported by a total input of 100W, with the hub reserving 10W for operational efficiency. (Note: Wall charger not included.)
- Quick Data Transfers: Accelerate your productivity with rapid data transfers using a high-speed 5Gbps USB 3.0 port and two 480Mbps USB 2.0 ports.
- 4K HDMI Display: Enhance your visual experience with a hub capable of delivering 4K resolution at 30Hz in both mirror and extend modes. Please note that this hub is compatible with MacBook (macOS 12 and newer), Windows 10 and 11, ChromeOS, and laptops equipped with DP Alt Mode and Power Delivery. Note: This device is not compatible with Linux.
- What You Get: Anker USB-C Hub (5-in-1, 4K HDMI), welcome guide, 18-month warranty, and our friendly customer service.
PLAYSTUDIOS cautions that its definitions and calculation methods may differ from those used by other companies, limiting comparability. Its 2025 annual report also identifies potential effects from multiple devices or accounts, data latency, fraud or bots, platform tracking changes, and differences in analytics tools. The company says its analytics data have not been independently verified. These are reasons to inspect the definition and methodology accompanying any published number, rather than assume all MAU figures are directly comparable. PLAYSTUDIOS’ 2025 annual report sets out these cautions.
What to check alongside MAU
Each companion measure answers a different question. Roblox’s official analytics documentation separates retention, engagement, acquisition, and monetization KPIs rather than treating them as one measure of audience size. Roblox Creator Hub’s analytics dashboard guide describes those categories.
Rank #3
- Sleek 7-in-1 USB-C Hub: Features an HDMI port, two USB-A 3.0 ports, and a USB-C data port, each providing 5Gbps transfer speeds. It also includes a USB-C PD input port for charging up to 100W and dual SD and TF card slots, all in a compact design.
- Flawless 4K@60Hz Video with HDMI: Delivers exceptional clarity and smoothness with its 4K@60Hz HDMI port, making it ideal for high-definition presentations and entertainment. (Note: Only the HDMI port supports video projection; the USB-C port is for data transfer only.)
- Double Up on Efficiency: The two USB-A 3.0 ports and a USB-C port support a fast 5Gbps data rate, significantly boosting your transfer speeds and improving productivity.
- Fast and Reliable 85W Charging: Offers high-capacity, speedy charging for laptops up to 85W, so you spend less time tethered to an outlet and more time being productive.
- What You Get: Anker USB-C Hub (7-in-1), welcome guide, 18-month warranty, and our friendly customer service.
- Daily engagement: DAU, or daily active users, shows the active audience on a daily basis. DAU/MAU can indicate how much of the monthly audience is active on a typical day, but only when the underlying definitions and reporting periods are understood. Session frequency, session duration, and playtime add detail about how people use the game.
- Retention and returning players: Cohort retention tracks whether players who started in a given period return later. Returning or reactivated-player trends help distinguish sustained participation from a monthly count boosted by new arrivals.
- Acquisition: New-user sources and conversion show how players are finding the game. Separate paid-acquisition bursts from repeat play to see whether an audience increase persists after promotion or spending changes.
- Monetization: Paying-user conversion and revenue per active or paying user help describe business performance. Read these alongside engagement: revenue can change because of payer concentration or spending shifts even when audience reach does not.
How to read rising, falling, or stable MAU
If MAU is rising
The number of people or accounts meeting the monthly activity rule has grown. Investigate whether the change reflects new acquisition, returning players, cross-platform reach, a content release, or a measurement change. Then use cohort retention and engagement to determine whether the growth lasts.
If MAU is falling
Fewer people or accounts met the activity rule that month, but MAU alone cannot identify the cause. Check seasonality, acquisition investment, update timing, outages, platform changes, and whether the publisher’s definition or data source changed.
Rank #4
- Dual Converters, Infinite Potential：Includes 2× USB C male to USB A female adapters and 2× USB A male to USB C female adapters. Perfect for a wide range of uses—tablets with Bluetooth keyboards, expand USB ports on macbook, and more. Two different converters for all your daily needs
- Next-Level 10Gbps & 3A Charging: No more slow 480Mbps, this usb to usb c adapter has a transfer speed of up to 10Gbps, allowing you to do more transferring in less time. This usb adapter fits both USB A and USB C charger, supporting up to 3A fast charging
- Upgraded Exquisite Craftsmanship: With an aluminum alloy housing and metal connector, the usbc to usb adapter is extremely durable and sturdy. Rigorously tested to withstand more than 10,000 times of plugging and unplugging, ensuring long-lasting performance
- Broad Compatible: The usb c to usb adapter widely supports all USB C/ USB A devices like laptops, tablets, cellphones, car chargers, and phone chargers. Such as compatible with MacBook Pro/Air 2023/2022, Thunderbolt 4/3 Devices,Apple MagSafe Watch 9/8/7/SE/Ultra, iPad Pro 2022/2021, Samsung Galaxy S23/S20/S10, and iPhone 17/16/15 Pro. Plug and play
- Please Note: To reach 10Gbps speed, keep the cable under 3.3 ft. For USB A Male to USB C adapters, try flipping the USB C connector. USB C Male to USB A adapters support bidirectional 10Gbps transfer within 3.3 ft
If MAU is stable
A steady total does not necessarily mean the same players remain. New or reactivated players may be replacing those who leave; cohort and retention measures help reveal that turnover.
GDEV’s 2025 Form 20-F provides a company-specific example of why context matters: it reported average DAU of 1.060 million and a decrease of 321,000 average DAUs from 2024. GDEV attributed declines in its MAU and DAU partly to reduced user-acquisition spending in 2024 and 2025 and seasonal patterns. Those are GDEV’s explanations for its results, not a general rule about why game audiences change. GDEV’s filing discusses the figures and attribution.
Quick wins for a faster PC:
Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Quick Recap
Best Value
- 5-in-1 Connectivity: Equipped with a 4K HDMI port, a 5 Gbps USB-C data port, two 5 Gbps USB-A ports, and a USB C 100W PD-IN port. Note: The USB C 100W PD-IN port supports only charging and does not support data transfer devices such as headphones or speakers.
- Powerful Pass-Through Charging: Supports up to 85W pass-through charging so you can power up your laptop while you use the hub. Note: Pass-through charging requires a charger (not included). Note: To achieve full power for iPad, we recommend using a 45W wall charger.
- Transfer Files in Seconds: Move files to and from your laptop at speeds of up to 5 Gbps via the USB-C and USB-A data ports. Note: The USB C 5Gbps Data port does not support video output.
- HD Display: Connect to the HDMI port to stream or mirror content to an external monitor in resolutions of up to 4K@30Hz. Note: The USB-C ports do not support video output.
- What You Get: Anker 332 USB-C Hub (5-in-1), welcome guide, our worry-free 18-month warranty, and friendly customer service.
A practical checklist for evaluating a reported MAU
- What exact activity qualifies, and is the figure an average or a point-in-time count?
- What month, geography, game edition, and platforms does it cover?
- Are people deduplicated across accounts, devices, platforms, and games?
- How do DAU, session behavior, and cohort retention compare with MAU?
- Did acquisition, a content update, seasonality, an outage, or a measurement change affect the trend?
- Do monetization measures move with engagement, or tell a different story?
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
