The console called “Xbox 720” in a 2013 pre-reveal headline became the Xbox One. Microsoft announced the name and showed the console on May 21, 2013; it announced launch details and prices on June 10. The old headline was a prediction attributed to a secondary copy of an ExtremeTech article, not an official Microsoft announcement.
What the “Xbox 720” headline was about
The headline referred to Microsoft’s May 21, 2013 event in Redmond, where the company was expected to unveil its next-generation Xbox. A reproduced copy attributed to ExtremeTech said the event was the following week and questioned whether Microsoft would reveal the console’s price or appearance. The original ExtremeTech page was not available for verification, so those statements should be understood as the article’s framing—not as information from Microsoft. Read the reproduced article copy.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
Xbox 360 250GB Slim Console - (Renewed) | $187.60 | Buy on Amazon |
| 2 |
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Xbox 360 4GB Console | $620.00 | Buy on Amazon |
| 3 |
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Microsoft Xbox 360 S 250GB System (Renewed) | $184.99 | Buy on Amazon |
| 4 |
|
Microsoft Xbox 360 Elite System Console Only - Black (Renewed) | $135.99 | Buy on Amazon |
| 5 |
|
Xbox 360 500GB Console Bundle (Tomb Raider & Halo 4) | $249.99 | Buy on Amazon |
What Microsoft revealed on May 21
Microsoft announced the console’s name as Xbox One and presented its design and features at its Redmond headquarters. The company described it as an all-in-one games and entertainment device, with a horizontal black console, Blu-ray player, eight-core x86 processor, redesigned controller, and redesigned Kinect. Those details describe the 2013 announcement, not current buying advice. Microsoft’s May 21, 2013 announcement said the system would launch around the world later that year, with further details to come at E3 in June.
When Microsoft announced the Xbox One price
Microsoft supplied the launch details on June 10, 2013. It said Xbox One would launch in 21 markets in November, with the launch bundle priced at $499.99 in the United States, £429 in the United Kingdom, and €499 in European markets. Those are historical launch prices, not current resale values. Microsoft’s June 10, 2013 launch announcement listed a 500GB console, Blu-ray player, built-in Wi-Fi, Kinect, one wireless controller, and a 14-day Xbox Live Gold trial for new members in the bundle.
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How the headline compares with the announcements
| Date | What was announced |
|---|---|
| May 21, 2013 | Microsoft named the console Xbox One and presented its design and features. The company said it would launch later in 2013. Source: Microsoft. |
| June 10, 2013 | Microsoft announced November availability in 21 markets, the bundle contents, and regional launch prices. Source: Microsoft. |
So the headline got the timing broadly right about an imminent reveal, but “Xbox 720” was a pre-reveal nickname, not the product name Microsoft announced. The May event answered what the console looked like; the price came in the June follow-up.
Quick Recap
Best Value
- Xbox 360 E console
- Xbox 360 250GB Hard Drive
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Rank #2
- Sleek New Design
- 4GB internal memory.Built-in Wi-Fi
- Whisper Quiet
- Part Number: XBX4GBCNTRBUN
- This item is non returnable.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
