Do these 3 things before closing this tab:
1Scan for outdated or missing drivers - takes under a minute2Repair Windows errors before they cause bigger problems3Fix the driver behind crashes, sound loss and screen glitchesYou can find YouTube brand deals through Creator Partnerships in YouTube Studio, where the feature is available to your account, and by pitching brands directly. You do not need to wait for a platform match: make your channel easy to evaluate, propose a clear audience-brand fit, agree on deliverables and rights in writing, and disclose the relationship to viewers.
What YouTube Creator Partnerships does
YouTube Creator Partnerships is the current name for BrandConnect. YouTube describes it as a creator-brand partnership platform integrated into YouTube Studio for creators and Google Ads and Display & Video 360 for advertisers. It includes tools for advertiser discovery, creator outreach, and managing deal links. Advertisers can also use creator partnerships boost, formerly called Partnership ads, to promote creator content. These tools can support a deal, but they do not guarantee an offer or replace agreeing on its terms. YouTube’s platform announcement
Access is not universal. In its September 23, 2026 announcement, YouTube said Creator Partnerships was available in 20 countries at that time; its July 1, 2026 Brand Deal Desk directed eligible YouTube Partner Program creators to the Partnerships tab within the Earn page in YouTube Studio. Availability and eligibility can change, so check your own Studio account and YouTube’s current Help pages. YouTube’s September 2026 announcement · YouTube’s Brand Deal Desk
Get your channel ready for a sponsor
A potential sponsor needs to see whom you reach, why your channel fits its campaign, and what you can deliver. YouTube’s Brand Deal Desk recommends preparing a strong media kit and tailoring it to a brand’s goals. Subscriber count alone does not establish whether your audience is right for a particular campaign.
#1 Best Overall
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Put these details in your media kit
- Your channel’s focus and the audience promise in plain language.
- Audience geography and demographics, where available.
- Typical recent views and relevant engagement or performance information. Use a clear time period and describe what the figures measure.
- Relevant past campaign examples, if you have them. Do not imply experience or results you cannot substantiate.
- Your contact details and a few formats you can realistically produce, such as a dedicated video, an integrated sponsorship, or a package combining a long-form video and Shorts.
Keep the kit concise and easy to scan. Link it from your pitch rather than attaching a large amount of background that does not help the brand assess fit.
Find brands that make sense for your audience
Use platform discovery and direct outreach in parallel. If you are eligible, open YouTube Studio and check the Partnerships tab under Earn for opportunities. YouTube has also described Open Call, an advertiser-side feature through which select advertisers can share a campaign brief with multiple YPP creators and review submissions. It is not an open marketplace every creator can access. YouTube’s Creator Partnerships announcement · YouTube’s Open Call announcement
Rank #2
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For proactive outreach, make a list of brands whose products or services already fit your channel and audience. Look for evidence that a brand sponsors comparable creators or runs campaigns relevant to your subject. Find an appropriate marketing or partnership contact, then offer a specific idea instead of sending a generic request for sponsorship. This is a practical approach, not a promise of replies or deals.
Write a concise, specific pitch
Your first message should make the fit easy to understand. YouTube’s Brand Deal Desk covers pitching, media-kit visibility, follow-up, and negotiation; it does not set a universal pitch format or guarantee a response. YouTube’s Brand Deal Desk
Rank #3
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- Introduce your channel: describe its subject and the audience it serves.
- Explain the match: connect that audience to the brand’s product or campaign goal, with evidence where possible.
- Suggest a workable concept: name the format and deliverables you propose. A bundle of Shorts and long-form content is one option YouTube specifically recommends considering.
- Link proof: include your media kit and relevant video or campaign examples.
- Ask for a next step: invite the contact to share a brief, discuss scope, or schedule a conversation.
If you do not hear back, follow up professionally. Avoid repeated messages that add no new information.
Agree on scope, price, and rights before you create
Ask what the brand wants the campaign to achieve and what it needs to use. YouTube’s guidance treats pricing and negotiation as core parts of brand partnerships and encourages creators to consider bundles. There is no universal sponsorship rate established here: the right price depends on the agreed work and rights, so do not treat a single figure or another creator’s rate as a standard.
Rank #4
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Confirm the terms that shape the deal
- Deliverables: what content you will make, where it will appear, and how many posts, Shorts, integrations, or other items are included.
- Timing: draft, review, and publication dates, plus any campaign deadlines.
- Payment: fee, invoicing requirements, payment timing, and any conditions tied to acceptance or publication.
- Creative review and revisions: what the brand can review and how many revision rounds are included. Preserve room to make truthful content in your own voice.
- Usage rights: where the brand may use the content, for how long, and whether edits or reposts are permitted.
- Exclusivity: which competing products or brands are covered and for what period.
- Paid amplification or advertising access: whether the brand wants to promote the creator’s content using creator partnerships boost or another arrangement, what access is involved, and the agreed scope and duration.
These are points to clarify, not universal contract terms. Put the final scope and permissions in writing before production begins. YouTube’s platform materials describe advertiser promotion through creator partnerships boost; a creator should understand and expressly agree to any requested use or access. YouTube’s Creator Partnerships announcement
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Disclose the sponsorship and protect viewer trust
When a video contains branded content, use YouTube’s branded-content disclosure in Studio. YouTube says it displays a disclosure when a creator tells the platform that a video contains branded content; its definition includes endorsements, sponsorships, and other commercial relationships that might influence content. YouTube’s branded-content disclosure help page
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That platform label may not meet every legal disclosure obligation. FTC staff guidance for the United States says creators should disclose a material connection, including payment or free or discounted products. For video endorsements, the disclosure should appear in the video, not only in its description; audio and visual disclosure together are more likely to be noticed. Do not claim product experience you have not had. FTC guidance is U.S.-specific; creators and audiences elsewhere may be subject to different rules. FTC: Disclosures 101 for Social Media Influencers
Report performance after publication
Share the performance information agreed with the brand and provide a concise report. YouTube’s Brand Deal Desk includes reading metrics and sharing performance reports as part of creator partnership practice. State the reporting period and the metrics included so the brand can interpret the numbers accurately. YouTube’s Brand Deal Desk
Keep paid sponsorships distinct from affiliate shopping
A paid sponsorship is a negotiated campaign with a brand. YouTube Shopping affiliate features concern product recommendations and affiliate shopping, which are not the same arrangement as negotiating a paid sponsorship. Program availability and eligibility vary; check current YouTube information for your country before relying on a particular feature. YouTube’s September 2026 creator monetization announcement
Where always-on YouTube video fits—and where it does not
A continuous stream is a separate channel format, not a requirement for finding sponsorships. For creators who want to keep uploaded video playing as a YouTube live stream, StreamNeo runs the loop from the cloud: upload a recording or build a playlist, add your YouTube stream key, and go live. It is not a camera broadcast, and a stream does not replace a clear sponsorship brief, agreed terms, or disclosure.
Or let it run in the cloud
Upload your video or playlist, add your YouTube stream key, and go live. Your computer and home connection do not have to stay on; uploads stream at their original quality up to 4K 60fps for one flat price per slot, and StreamNeo automatically recovers if YouTube drops the stream. The first day is free with no card. Monthly pricing is $9.99 per month. Start your free day with StreamNeo.
Quick Recap
What the sponsorship numbers can—and cannot—tell you
Axios reported that Gospel Stats counted 65,759 sponsored videos and 19.1 billion views in the first half of 2025. Its count covered videos from English-speaking channels that reached at least 25,000 views in the seven days after upload; Axios reports the video count was taken from each video’s 90-day view count. This is an observed subset, not all sponsored YouTube activity and not a measure of an individual creator’s likelihood of getting a deal. Axios report on Gospel Stats
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