SAG-AFTRA Game Actors Ratify AI Contract, Ending Video Game Strike
SAG-AFTRA’s board approved a tentative video game agreement in June 2025; members later ratified it, ending the strike and setting out AI safeguards and pay increases.
SAG-AFTRA’s National Board approved a tentative video game agreement on June 12, 2025, and recommended that members ratify it. Members later approved the deal by a reported 95.04% to 4.96% vote, and the union said ratification concluded the video game strike. The agreement sets out pay increases and AI-related consent and disclosure provisions, but it covers the named bargaining companies—not the entire game industry.
What happened: board approval, then member ratification
The National Board’s June 12 action was approval of a tentative agreement and a recommendation to ratify, not the final membership vote. SAG-AFTRA later announced that members approved the 2025 Interactive Media Agreement by 95.04% to 4.96%. The union said the vote concluded the video game strike, which had been suspended pending ratification. The Associated Press also reported that approval ended the nearly yearlong strike.
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The provisions address a central concern in the video game actors’ AI contract debate: use of a performer’s digital replica. The public materials summarized here do not support a conclusion about how a particular hypothetical use would be treated under the contract.
Pay increases and agreement term
SAG-AFTRA’s agreement materials state that compensation increases by 15.17% upon ratification, followed by additional compounded increases of 3% in November 2025, November 2026, and November 2027. The union lists the agreement term as November 8, 2022, through October 31, 2028.
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The union also reports higher employer health and retirement contributions to the AFTRA Retirement Fund: the contribution rate rises from 16.5% to 17%, then to 17.5% in October 2026. This is a contribution-rate change, not an additional direct pay increase.
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Which game companies are covered?
The agreement page names nine bargaining companies:
Activision Productions Inc.
Blindlight LLC
Disney Character Voices Inc.
Electronic Arts Productions Inc.
Formosa Interactive LLC
Insomniac Games Inc.
Llama Productions LLC
Take 2 Productions Inc.
WB Games Inc.
The signatory list is specific. The deal should not be read as a contract with every publisher, developer, or game company.
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For readers asking what SAG-AFTRA members approved, the public materials establish the reported vote, the union’s summary of AI safeguards and compensation schedules, and the agreement’s stated term and bargaining-company list. They do not provide enough detail to resolve every clause-level question or predict how a disputed AI use would be decided. Those questions require the operative contract language and its application to the facts.
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