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Satoshi Tajiri: The Creator of Pokémon and the Idea Behind the Games

Satoshi Tajiri is credited as Pokémon’s creator, but the original games were a Game Freak effort built around a distinctive idea: trading creatures through the Game Boy link cable.
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Satoshi Tajiri is credited by Nintendo as the creator of the Pokémon series. The original games, however, were planned and developed by Game Freak, the company he established, with other partners contributing to the wider franchise. Pokémon grew from Tajiri’s interest in collecting creatures and the Game Boy link cable’s potential for trading—not from a plan to make a conventional role-playing game first.

Who is Satoshi Tajiri?

Tajiri is a Japanese game designer and the founder of Game Freak. Nintendo identifies him as the creator of the Pokémon series and president of Game Freak in its Iwata Asks interview. Game Freak’s Junichi Masuda says Tajiri established the company in 1989 for the launch of Quinty, an earlier game. [Masuda, 2011]

Before it became a game-development company, Game Freak was a magazine focused on video games. TIME’s account says Tajiri worked on it with his friend Ken Sugimori, who later became a key Pokémon designer and art director. TIME also connects Tajiri’s childhood insect collecting and teenage interest in arcade games to the ideas that eventually came together in Pokémon. These biographical details are reported by TIME rather than established in the cited company histories. [TIME, 2024]

How did Tajiri come up with Pokémon?

The link cable between Game Boy systems gave players a way to connect their games and transfer information. TIME reports that Tajiri was drawn to that capability and wanted to build a game around trading creatures. In TIME’s account of an earlier interview, Tajiri explained that trading was the starting point; the role-playing-game structure came later. [TIME, 2024]

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That distinction matters: Pokémon’s trading concept was not merely an extra feature added to an RPG. It gave players a reason to connect with one another and exchange creatures. The link cable had commonly been used for battles, TIME says, while Pokémon made trading a central part of the idea. The familiar image of bugs crawling through a cable is best treated as a shorthand, not as a verified direct quotation from Tajiri.

Who made the original Pokémon games?

“Creator” does not mean Tajiri single-handedly designed every Pokémon or built the games alone. The Pokémon Company’s official history attributes original planning and development of the video game series to GAME FREAK, while distinguishing the roles of its partners:

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Participant Role described by The Pokémon Company
Satoshi Tajiri Identified by Nintendo as creator of the Pokémon series; Masuda says he established Game Freak. [Nintendo; Game Freak]
GAME FREAK Original planning and development of the Pokémon video game series. [The Pokémon Company]
Creatures Inc. Development of the Trading Card Game, video games, and CG models and motion. [The Pokémon Company]
Nintendo Manufacture and sale of Pokémon video games. [The Pokémon Company]

TIME reports that development, including initial planning, took nearly six years. That is an approximate duration from TIME’s account, not a separately confirmed exact production interval. [TIME, 2024]

When did Pokémon launch?

The first Pokémon video games were Pokémon Red Version and Pokémon Green Version, released for Game Boy in Japan in February 1996, according to The Pokémon Company’s official history. The franchise then expanded beyond the games:

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Date Milestone Where
February 1996 Pokémon Red Version and Pokémon Green Version launch for Game Boy Japan
October 1996 Pokémon Trading Card Game launches Japan
April 1997 Pokémon television anime launches Japan
September 1998 U.S. launch period for the anime and Pokémon Red and Pokémon Blue for Game Boy United States

These milestones and regional descriptions come from The Pokémon Company’s official history. They show how the original video game became the starting point for a larger franchise involving distinct creative and business partners.

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Why trading was central to the original games

Trading put the Game Boy’s connection between players at the heart of the experience. Each player could collect creatures and use the link cable to exchange them, giving the hardware a social purpose beyond competition. In TIME’s account, Tajiri recalled that the initial goal was to make trading possible; deciding to frame the game as an RPG came afterward. [TIME, 2024]

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This origin helps explain why collecting and exchanging Pokémon are not peripheral ideas. They are connected to the original design premise: a game that could let players share creatures through a feature of the Game Boy itself.

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