October DealsAmazon USOctober deal check: compare before you payAmazon US: current deals, useful picks and tech finds.Check DealsWindows FixRecommendedWindows errors stealing your time? Find the fix fastScan stability, cleanup and performance issues.Fix NowOctober DealsAmazon USDeal season is back - check today's better picksAmazon US: current deals, useful picks and tech finds.See Picks×
Skip to content
VGSources
Blog

Chipotle’s 2024 TEKKEN 8 Partnership: Coins, Battle Bowl and Esports Events

Chipotle’s 2024 TEKKEN 8 partnership paired an expired 500-coin offer with a Battle Bowl sweepstakes, the Chipotle Challenger Series and Evo 2024.
Length3 min Posted Quest giverVGSources Team
Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

Chipotle announced a partnership with TEKKEN 8 on April 8, 2024, with four fan experiences: an order-linked in-game currency offer, a limited-time Battle Bowl campaign, the Chipotle Challenger Series and a return as presenting partner of Evo 2024. The food promotion ended by August 31, 2024, and the tournament and Evo dates have passed; none of these announcements establishes a current offer.

What Chipotle’s TEKKEN 8 partnership included

The April 2024 announcement combined a purchase promotion with a digital food campaign and two fighting-game events. They had different ways to participate and different timelines:

Experience How fans could take part What was offered or announced Timing
TEKKEN Coins promotion Buy a regular-priced entrée through the Chipotle app or Chipotle.com and use code EWGF623 One code for 500 TEKKEN Coins, subject to the promotion’s limits Ended August 31, 2024, or earlier if all codes were claimed [Chipotle, April 8, 2024]
TEKKEN 8 Battle Bowl Campaign through Chipotle’s app and website Sweepstakes opportunities including a signed Premium Collector’s Edition and a share of $20,000 in cash prizes Limited-time 2024 campaign; sweepstakes is historical [Chipotle campaign page] [Official rules]
Chipotle Challenger Series PlayStation Tournaments; Grand Finals broadcast on PlayStation esports channels TEKKEN 8 was the title game in the sponsor-branded tournament series Grand Finals scheduled for May 4, 2024 [Bandai Namco announcement]
Evo 2024 Attend the event in Las Vegas Chipotle returned as presenting partner 2024 event; past [Chipotle, April 8, 2024]

How the 500 TEKKEN Coins offer worked

Chipotle’s April 8 announcement said the offer was available to up to the first 20,000 qualifying purchasers, while codes lasted. A qualifying customer had to order a regular-priced entrée through the Chipotle app or Chipotle.com and enter EWGF623. The stated reward was one code for 500 TEKKEN Coins, redeemable on PlayStation 5 or Xbox Series X|S.

The offer expired on August 31, 2024, or when all codes had been claimed, whichever came first. It should not be treated as an active promotion or as a benefit of purchasing TEKKEN 8 today. These were the announced terms, not confirmation that codes remained available throughout the promotional period. [Chipotle, April 8, 2024]

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
#1 Best Overall
CD Bandai Games Tekken 8 for Playstation 5
  • Arcade Quest - In the new single-player mode ‘Arcade Quest’, players can create their own avatar and conquer their rivals in a variety of different arcades. This mode serves as an introduction to the gameplay of TEKKEN 8, allowing players to acquire basic knowledge, learn practical techniques, and enjoy a unique storyline and battles different from regular matches. .

What was in the TEKKEN 8 Battle Bowl campaign

Chipotle promoted a limited-time TEKKEN 8 Battle Bowl through its app and website. The campaign page advertised sweepstakes prizes, including a signed Premium Collector’s Edition, a share of $20,000 in cash, paid trips to Evo 2024 and a year of free Chipotle. The cash figure refers to the prize pool described by Chipotle in 2024, not a current or recurring offer. [Chipotle campaign page]

The official rules describe the Collector’s Edition as including a physical TEKKEN 8 disc, an electrified Jin figurine, a steelbook, collectible cards and digital content. The sweepstakes has ended. [Official rules]

Rank #2
Sale
Tekken 8 [PS5]
  • TEKKEN 8, the brand new part of the legendary TEKKEN range, brings the battle to a new generation!
  • TEKKEN 8 continues the tragic saga of the Mishima bloodline and their world-moving battles between father and son.
  • With a variety of single-player content, such as the all-new Arcade Quest mode and a comprehensive customization system for characters and avatars, TEKKEN 8 offers the most exciting experience yet.

The Chipotle Challenger Series and Evo 2024

Chipotle Challenger Series

The 2024 Chipotle Challenger Series was announced in collaboration with Sony Interactive Entertainment. Its organizers described it as the first sponsor-branded tournament within PlayStation Tournaments. TEKKEN 8 was the featured title, and the Grand Finals broadcast was scheduled for May 4, 2024, on PlayStation esports’ Twitch and YouTube channels. That broadcast date has passed. [Bandai Namco announcement] [Chipotle, April 8, 2024]

Evo 2024

Chipotle also announced it would return as presenting partner of Evo 2024 in Las Vegas. This was a dated event partnership, not an announcement of an ongoing sponsorship. [Chipotle, April 8, 2024]

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
Rank #3
Tekken 8 – Amazon Launch Edition (PS5)
  • Amazon Launch Edition includes Jin’s Jacket Controller Skin. Correct controller skin application will not affect controller functionality or performance. *While supplies last*
  • Both new and returning characters (32) are stunningly portrayed in high-detailed character models
  • TEKKEN 8 continues the tragic saga of the Mishima and Kazama bloodlines and their world-shaking father-and-son grudge matches
  • TEKKEN 8 will feature exciting new gameplay focused on “Aggressive” tactics including the new “Heat System”
  • In the new single-player mode ‘Arcade Quest’, players can create their own avatar and conquer their rivals in a variety of different arcades
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

Why Chipotle partnered with the fighting-game community

Chipotle’s Chief Brand Officer Chris Brandt linked the partnership to the company’s reception at Evo in 2023: “The amazing reception we received from the Fighting Game Community in 2023, notably Evo attendees cheering for our ads when they aired during the competition, has inspired us to double down on our investment in FGC.”

Chipotle’s announcement also called TEKKEN 8 “the biggest fighting game release of 2024.” That was the company’s promotional description, rather than an independently established ranking. [Chipotle, April 8, 2024]

Quick Recap

SaleBestseller No. 2
Bestseller No. 3
Tekken 8 – Amazon Launch Edition (PS5)
Tekken 8 – Amazon Launch Edition (PS5)
Additional ESRB descriptors: User interaction and in-game purchases
$32.68
Rank #4
Tekken 8 Collector'S Edition (Xbox Series X)
  • A Fighter for a New Generation – 32 fighters with next-gen visuals will collide in Tekken 8! Both new and returning characters are stunningly portrayed in high-detailed character models built from the ground up - featuring every drop of sweat and ripped muscles for an immersive experience.
  • New Game, New Rivalry - TEKKEN 8 continues the tragic saga of the Mishima and Kazama bloodlines and their world-shaking father-and-son grudge matches. In this latest chapter, Jin Kazama will seek to defy his fate as he faces his father Kazuya Mishima causing war and destruction across the globe.
  • Exciting New Gameplay - TEKKEN 8 will feature exciting new gameplay focused on “Aggressive” tactics. Retaining TEKKEN’s unique fighting game identity, the game will provide both players and spectators with the series‘ most thrilling experience yet with visceral screen-jarring attacks and environments that are both dynamic and destructible.
  • Arcade Quest - In the new single-player mode ‘Arcade Quest’, players can create their own avatar and conquer their rivals in a variety of different arcades. This mode serves as an introduction to the gameplay of TEKKEN 8, allowing players to acquire basic knowledge, learn practical techniques, and enjoy a unique storyline and battles different from regular matches.
  • Built for Personalisation - With a wide variety of customisations to playable characters, avatars, HUD elements, and music – players can tailor their experience to their own personal preferences. There is more freedom in customisation options than ever before for playable characters.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

Leave a Reply

Your email address will not be published. Required fields are marked *

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

More quests from Patch Notes

  1. How to Host a Mindustry Server in 2026: server-release.jar, Port 6567 and the Commands That MatterBlog7min
  2. Left 4 Dead 2 Server Hosting (2026): 5 Best Hosts for Co-op and VersusBlog8min
  3. How to Set Up a Subnautica Nitrox Server (2026): Launcher, Port 11000 and server.cfgBlog8min
Recommended PC Tool
Recommended PC Tool
Windows Errors? Fix Them Before They SpreadFree repair scan
Outdated Drivers Are Slowing You DownFree scan - exact matches

Two free Windows tools

One Free Minute Could Fix That PC

Before you go - each of these free tools takes about a minute and tackles what quietly slows a Windows PC down.

Special offer. View Outbyte info, uninstall instructions, EULA, and Privacy Policy.