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Christopher Dring introduced The Game Business on March 3, 2025, as a publication about the business of video games, with Geoff Keighley backing the project. Dring said Keighley offered to fund it, but emphasized that it would be a separate, editorially independent publication—not part of The Game Awards. The publication’s current description includes a website, newsletters, podcasts, videos, and events for people working in games and readers seeking to understand the industry.
What The Game Business is
The Game Business is a business-to-business games publication covering changes and opportunities in the video game industry. Its current About page describes a mix of market data, business analysis, and perspectives from industry leaders, delivered through a website, newsletters, podcasts, videos, and events.
Dring’s launch post framed its audience broadly: people working across the games industry, as well as readers outside it who want to understand how the business works. Its stated subjects include what is selling, trending, or struggling; platforms and distribution; monetization; new markets; policy; player behavior; and competition for people’s time.
Who launched it—and what Keighley’s backing means
Dring introduced the publication in a post dated March 3, 2025. He wrote that Keighley had encouraged the idea and offered to fund the project. That account establishes backing, but does not disclose a specific investment structure or corporate relationship.
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Dring also made the distinction explicit: “Geoff may be backing it, but TGB is not part of The Game Awards (despite the acronym).” The publication’s current About page likewise describes it as editorially independent. In a contemporaneous report published March 24, 2025, and updated June 18, GamesBeat covered the announcement under a headline focused on Keighley’s backing.
What Dring announced at launch
The launch plan was a combination of regular programming and written coverage. Dring described The Game Business Show as video podcasts and interviews, with one feature program and one news-and-analysis program. He said episodes would be available to download as podcasts or watch on YouTube, with segments shared on social channels. The newsletter was intended for inbox delivery and on-site reading, alongside written material shared socially.
Dring announced a Tuesday-and-Thursday schedule, or twice-weekly publication, and said shows would run about 30–45 minutes. Those details describe the intended launch format in March 2025; they should not be taken as confirmation of the current schedule or episode length. The publication’s archive shows news and show material dated in 2026, establishing ongoing activity but not a particular release cadence.
Who leads the publication
The current About page identifies Dring as editorial lead and characterizes him as a 20-year veteran of games-business media. It says his career included nine years at UK weekly magazine MCV and more than eight years leading GamesIndustry.biz. Those career durations are the publication’s own descriptions.
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Access and commercial details
The About page says its described market data, interviews, podcasts, and newsletters are available free, and invites sponsorship and partnership inquiries. It does not establish current sponsor inventory, affiliate terms, or paid-tier pricing. The available description also identifies no print edition, publication-specific merchandise, book, or required accessory; the product is presented as digital editorial coverage and events.
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