Gamefam ended 2024 with five games among Roblox’s top 15 branded games of all time, according to GamesBeat’s report on the company. That historical ranking is separate from the report’s list of the four Gamefam-operated titles in Roblox’s top 10 brand games by visits during 2024.
What the top-15 claim means
GamesBeat reported in December 2024 that five of Roblox’s top 15 branded games of all time were in Gamefam’s portfolio. The report does not establish that this was an independently audited ranking, and the figure should be understood as a claim reported at that time—not as a current 2026 leaderboard.
Gamefam develops and operates branded games, and also places brand integrations inside established games. The company said its portfolio included 64 million daily visits across games it owned or operated through exclusive partnerships. CEO Joe Ferencz told GamesBeat: “It was a huge growth year for the company. Our portfolio is now at 64 million daily visits, including either ownership or exclusive partnerships with a suite of the top 25 games on Roblox.”
Four Gamefam-operated games in Roblox’s 2024 brand-game top 10
Separately from the all-time top-15 claim, GamesBeat identified four Gamefam-operated games among Roblox’s top 10 brand games by visits in 2024:
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| 2024 rank | Game | Brand owner |
|---|---|---|
| No. 1 | Barbie DreamHouse Tycoon | Mattel |
| No. 2 | Sonic Speed Simulator | SEGA |
| No. 8 | SpongeBob Simulator | Paramount |
| No. 9 | TMNT Battle Tycoon | Paramount |
The report also said Sonic Speed Simulator passed one billion visits in 2024. These are historical ranks and visit figures reported by GamesBeat, not a statement about the games’ current positions.
How Gamefam’s brand activations were changing
Gamefam’s reported 2024 activation mix favored integrations into existing games over standalone branded experiences. In 2024, 57% of its brand activations were integrations and 43% were standalone experiences; in 2023, the split was 37% and 63%, respectively, according to company data reported by GamesBeat.
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- This is a digital gift card that can only be redeemed for Robux at Roblox.com/redeem. It cannot be redeemed in the Roblox mobile app or any video game console. Please allow up to 5 minutes for your balance to be updated after redeeming.
- Roblox Gift Cards can be redeemed worldwide, perfect for gifting to Roblox fans anywhere in the world.
- From now on, when you redeem a Roblox Gift Card, you get up to 25% more Robux. Perfect for gaming, creating, and exploring- more Robux means more possibilities!
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Integrations can put a brand inside a game that already has an audience, while a standalone experience is built around the brand itself. Gamefam chief business officer Ricardo Briceno explained the shift to GamesBeat: “The shift toward integrating into popular games with millions of daily users, rather than building standalone experiences, makes sense because brands are recognizing the value of reaching players where they already hang out.”
Campaign scale: visits and engagement minutes
GamesBeat reported several campaign totals supplied by Gamefam. Visits measure activity around an experience or campaign; minutes of engagement describe time spent with the branded content. They are different measures, and the reported totals do not by themselves establish how many unique people took part or the campaign’s business impact.
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- The easiest way to add Robux (Roblox’s digital currency) to your account. Use Robux to deck out your avatar and unlock additional perks in your favorite Roblox experiences.
- This is a digital gift card that can only be redeemed for Robux at Roblox.com/redeem. It cannot be redeemed in the Roblox mobile app or any video game console. Please allow up to 5 minutes for your balance to be updated after redeeming.
- Roblox Gift Cards can be redeemed worldwide, perfect for gifting to Roblox fans anywhere in the world.
- From now on, when you redeem a Roblox Gift Card, you get up to 25% more Robux. Perfect for gaming, creating, and exploring- more Robux means more possibilities!
- Every Roblox Gift Card grants a free virtual item upon redemption.
- Super Bowl LVIII: An NFL and Paramount 30-day quest spanning five games recorded more than 75 million total visits and 985 million minutes of brand engagement, according to Gamefam figures reported by GamesBeat.
- Coldplay: A multi-game Roblox takeover generated more than 25 million visits and 295 million minutes of brand engagement, according to Gamefam figures reported by GamesBeat.
Across its 2024 activity, Gamefam reported more than 2.7 billion brand engagements and more than 45 billion gameplay sessions to date. GamesBeat also quoted Ferencz’s 64 million daily-visits figure for the portfolio, including owned games and exclusive partnerships. These are company-related figures as reported by GamesBeat, not independently validated measurements.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to read the numbers
- The five-of-15 figure refers to an all-time branded-game ranking as reported in December 2024; it is not the same as the annual 2024 top 10.
- The four ranked titles and their positions above refer to total visits during 2024.
- Visit counts, gameplay sessions, brand engagements and engagement minutes measure different kinds of activity and should not be treated as interchangeable.
- GamesBeat is the source for these rankings, company figures and quotations. Its report does not establish an independently checked methodology for the underlying totals.
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![Roblox Digital Gift Card - 5,250 Robux [Includes Exclusive Virtual Item] [Digital Code]](https://m.media-amazon.com/images/I/41TsWfyqleL._SL160_.jpg)
- The easiest way to add Robux (Roblox’s digital currency) to your account. Use Robux to deck out your avatar and unlock additional perks in your favorite Roblox experiences.
- This is a digital gift card that can only be redeemed for Robux at Roblox.com/redeem. It cannot be redeemed in the Roblox mobile app or any video game console. Please allow up to 5 minutes for your balance to be updated after redeeming.
- Roblox Gift Cards can be redeemed worldwide, perfect for gifting to Roblox fans anywhere in the world.
- From now on, when you redeem a Roblox Gift Card, you get up to 25% more Robux. Perfect for gaming, creating, and exploring- more Robux means more possibilities!
- Every Roblox Gift Card grants a free virtual item upon redemption.
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![Roblox Digital Gift Card - 2,000 Robux [Includes Exclusive Virtual Item] [Digital Code]](https://m.media-amazon.com/images/I/41HFZ1Pdg2L._SL160_.jpg)
- The easiest way to add Robux (Roblox’s digital currency) to your account. Use Robux to deck out your avatar and unlock additional perks in your favorite Roblox experiences.
- This is a digital gift card that can only be redeemed for Robux at Roblox.com/redeem. It cannot be redeemed in the Roblox mobile app or any video game console. Please allow up to 5 minutes for your balance to be updated after redeeming.
- Roblox Gift Cards can be redeemed worldwide, perfect for gifting to Roblox fans anywhere in the world.
- From now on, when you redeem a Roblox Gift Card, you get up to 25% more Robux. Perfect for gaming, creating, and exploring- more Robux means more possibilities!
- Every Roblox Gift Card grants a free virtual item upon redemption.
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