To get brand deals through YouTube Creator Partnerships, first check whether the feature is available to your channel, then make your audience and content easy for brands to assess. Prepare a focused media kit, pitch a specific collaboration idea, and agree on payment, deliverables and content rights before accepting. YouTube discovery can help brands find you, but it does not guarantee a deal; direct outreach remains an option.
What YouTube Creator Partnerships is
YouTube announced on March 23, 2026 that it was bringing BrandConnect and Creator Partnerships Hub together under the YouTube Creator Partnerships name. YouTube said familiar BrandConnect creator tools would remain as the identity was unified. Older references to BrandConnect may describe these same tools; check the current YouTube Studio interface and help information for what is available to you. YouTube’s announcement
Creator Partnerships can help advertisers discover creators and gives eligible creators access to related partnership tools. It is one route to a deal, not a promise of an offer, selection or payment. You can also approach brands yourself.
Check whether your channel is eligible
YouTube’s current help page lists these requirements for Creator Partnerships: you must be at least 18, be in the YouTube Partner Program (YPP), be based in a country or region where the feature is available, have no active Community Guidelines strikes and follow YouTube monetization policies. Availability and the experience can vary by region, so use the current eligibility information for your location rather than assuming the feature is worldwide. YouTube Creator Partnerships eligibility and setup
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- Open YouTube Studio and review the Earn area for Creator Partnerships access.
- Check the current eligibility information for your country or region.
- Confirm your channel meets the age, YPP, location, strike and monetization-policy requirements.
If you do not see the feature, verify regional availability and channel standing. You can still make a media kit and contact brands directly.
Make your channel easy for brands to evaluate
Review channel insights sharing
Where the option is available, consider enabling channel insights sharing so brands can assess information about your audience. YouTube says this may help advertisers select creators; its guidance also says creators may still be discoverable when insights sharing is off. Turning it on does not guarantee an offer. YouTube’s tips for getting brand deals
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Build a concise media kit
YouTube calls a media kit “an essential tool for creators looking to secure brand partnerships and other monetization opportunities.” Include information that helps a brand judge fit and imagine a campaign: YouTube Help, “Tips for getting brand deals”
- A short description of your channel, its subject and the audience you serve.
- Why you want to work with the specific brand.
- Recent performance information, such as views and unique viewers.
- Audience demographics, with geography and the reporting period identified.
- One or more specific video concepts suited to your channel, such as a tutorial, review or unboxing.
Use current analytics, label the time period and geography for each figure, and avoid presenting a short-lived result as a typical performance level. A brand needs evidence of audience fit, not a pile of unexplained metrics.
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Choose a route and make a tailored pitch
| Route | What it offers | Trade-off to consider |
|---|---|---|
| Creator Partnerships discovery | Eligible creators can be surfaced to advertisers through YouTube’s tools. | Access depends on eligibility and regional availability; discovery does not guarantee an offer. |
| Direct outreach | You can make an individualized proposal to a brand you think fits your audience. | You must identify suitable brands and contact them yourself; YouTube’s guidance does not establish expected response rates. |
| Open Call | You can submit work in response to a campaign brief. | Submission does not guarantee selection or payment, and selected creative is subject to specific usage terms. |
Pitch a brand directly
YouTube suggests using contact forms on brand websites, finding marketing directors on LinkedIn, and reaching out on X. Keep the pitch brief and specific:
- Explain why the brand fits your channel and audience.
- Offer a concrete format or concept that suits your videos.
- Link your channel and media kit, with relevant and clearly labeled analytics.
- Ask whether the brand is interested in discussing the idea; do not imply that a particular result or audience response is guaranteed.
For example, a gaming creator might propose a clearly identified controller setup tutorial or a hands-on game accessory feature if it fits the channel and the creator can give an honest account. The idea should be a useful video for viewers, not just a product mention inserted without context.
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Read Open Call rules before submitting
Review the live program rules and campaign brief before sending work. Under the current Open Call rules, selected creative may receive a 180-day worldwide usage license for specified Google advertising uses and use of the creator’s likeness. The rules also limit reposting selected creative to third-party platforms during that period. These terms apply to selected creative as described in the rules; do not assume an Open Call submission is the same as a negotiated direct sponsorship. YouTube Creator Partnerships Open Call program policies
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Clarify the commercial terms in writing before filming, publishing or granting access. YouTube’s brand-partner-access guidance says that access can expose organic and paid performance metrics and permit boosting. It advises creators to discuss video usage rights with advertisers and obtain required agreements independently. YouTube Help: Sharing brand partner access to your video
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- Deliverables and timing: specify the number and type of videos or other assets, publication dates and any required links or calls to action.
- Fee and payment: state the amount, payment schedule and any conditions tied to payment.
- Exclusivity: define whether it applies, to which competing brands, and for what period.
- Approvals and edits: set review deadlines, revision limits and who has final editorial control.
- Usage rights: identify where the content may be used, for how long, in which territories and whether edits or cutdowns are allowed.
- Paid amplification: establish whether the brand can boost or run ads using the video, and on what terms.
- Performance access: understand what metrics become available if you grant brand-partner access.
There is no universal deal rate established by YouTube’s guidance cited here. Assess an offer against its scope, rights, workload and payment terms rather than assuming a standard price.
Disclose the sponsorship and protect viewer trust
For branded content, sponsorships, endorsements and other covered commercial relationships, use YouTube Studio’s paid-promotion declaration. YouTube says this adds an on-video disclosure label, but creators remain responsible for clear disclosures and for meeting any applicable local legal requirements. The platform label does not replace those obligations. Add branded content restrictions and disclosure labels · YouTube Branded Content Policies
Choose partnerships you can stand behind, tell viewers plainly when content is sponsored, and consider how often sponsored videos appear. YouTube also recommends considering audience feedback and being clear about what you are and are not willing to do. YouTube’s tips for getting brand deals
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