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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchNinjas in Pyjamas plans to keep competitive esports at its center while expanding into a broader gaming-entertainment business, CEO Hicham Chahine said in a July 3, 2025 interview. The organization began as a Swedish Counter-Strike team in 2000; its 25th-anniversary story is one of continuity through change, as NiP seeks to preserve its competitive identity while diversifying around it.
From a Counter-Strike team to a 25-year esports organization
Insider Gaming’s July 3, 2025 interview frames 2025 as the 25th anniversary of Ninjas in Pyjamas, tracing the organization’s origins to a Counter-Strike team that surfaced in 2000. That span covers a very different esports landscape from the one NiP entered: Chahine describes a business that has had to adapt through successive industry phases without letting go of competition as its core.
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For Chahine, longevity is not simply a matter of keeping the same structure or operating in the same games. He credits discipline across changing conditions: “One of the key elements was discipline, and being disciplined through a lot of different stages of the esports industry.” The anniversary, then, is both a look back at NiP’s competitive roots and a question about how an esports identity can endure as the surrounding business changes.
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Chahine describes NiP’s priorities as winning, competing in relevant games, and building a fanbase while staying true to the organization’s brand and supporters. “We are staying true to the brand, true to the passion, true to the fans, and true to what essentially drives us which is winning trophies, being in the most relevant game titles, and then obtaining fans off of the back of that.”
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That statement puts competitive relevance ahead of diversification as the organization’s defining purpose. The business lines discussed in the interview are presented as ways to broaden the company, not as a replacement for esports. In Chahine’s framing, the challenge is to add new activities without losing the connection between the NiP name, its teams, and the fans who follow them.
How NiP is broadening beyond competition
In the interview, Chahine describes NiP as operating in 16 video games with 19 teams. He also cites a talent-management operation spanning 36,000 influencers and digital creators. These are figures he gave at interview time in 2025, not audited statistics or a confirmation of the organization’s scale in 2026.
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- Sublimated Pattern: Advanced sublimation printing methods to design your own esports jersey, full colour to choose from! Not easy to fall off and fade. There are many sizes, available for men and women.
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The diversification direction he outlined extends beyond team competition and talent representation:
- Talent management: Work with influencers and digital creators, alongside the organization’s esports activity.
- Events: Home events for League of Legends and Honor of Kings, as well as music festivals, concerts, and third-party events.
- Esports hotels: A business area mentioned as part of the direction NiP was exploring; the interview does not establish that a hotel launched.
- Game publishing: Another prospective vertical named in the interview, without confirmation there that it had launched or remained active.
Chahine links this spread of activity to resilience. “Being disciplined, diversifying the business to handle the volatility of the market and the industry has been pretty core for us in standing the test of time.” The underlying idea is that a company built around esports can seek additional ways to operate in gaming and entertainment while retaining competition as its anchor.
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- Suitable for Multiple Activities: Such as running, team sports, esports sports, badminton, darts, table tennis, cycling, family activities, associations, clubs, gyms, team outings, and other various activities.
- Perfect gift for video game streamers and tubers. If you love playing games and a professional gamer or just support the esports community, this is for you. Wear this ESPORTS shirt while you play your favourite video game.
Chahine’s account of esports’ boom and correction
Chahine describes entering esports in 2015/16, when he saw a boom underway. He says the possibility of a bubble concerned him around 2019/20, and that COVID prolonged the boom. He characterizes the period after COVID as a correction involving consolidation and more realistic expectations, rather than as a collapse of esports itself.
“For me, the correction that has come post-COVID has been good for the industry,” he says. In his view, a reset can make room for a more sustainable industry. This is Chahine’s interpretation of the market cycle, not a quantified forecast or independent economic assessment.
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What “the future is pretty much like the past” means
Insider Gaming summarizes Chahine’s outlook with the phrase “the future is pretty much like the past.” In context, that points to continuity in NiP’s underlying ambition: esports remains central, while the organization pursues a broader place in gaming entertainment. It is not a claim that the company will operate exactly as it did in its early years.
The interview also says NIP Group stepped onto NASDAQ in 2024. It does not provide a ticker, filing, or financial results, so that statement should be understood as the interview article’s claim rather than a detailed account of the listing or the company’s current performance. More broadly, the forward-looking initiatives and scale figures in the interview describe what Chahine said in July 2025; they do not, by themselves, establish which plans were completed or what NiP’s present roster and business footprint look like.
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Read as a 25-year milestone, Chahine’s message is that survival depends on adaptation, but identity still comes from competition. NiP’s next chapter, in his account, is about widening its reach across games, creators, and events without moving esports out of the center.
Read Grant Taylor-Hill’s full interview with Hicham Chahine at Insider Gaming.
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