The ROG Xbox Ally and ROG Xbox Ally X launched on October 16, 2025. Their prices were still unknown when the release date was reported on August 20, 2025, but Xbox and ASUS later announced U.S. pricing on September 25: $599.99 for the ROG Xbox Ally and $999.99 for the ROG Xbox Ally X.
That makes the original “price still unknown” premise outdated. These are ASUS-made Windows 11 handheld gaming PCs developed in partnership with Xbox—not traditional Microsoft Xbox consoles.
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ROG Xbox Ally prices and release date
| Model | Announced U.S. price | Launch date | Storage | Battery |
|---|---|---|---|---|
| ROG Xbox Ally | $599.99 | October 16, 2025 | 512GB SSD | 60Wh |
| ROG Xbox Ally X | $999.99 | October 16, 2025 | 1TB SSD | 80Wh |
Those figures were described as estimated retail prices by Xbox and as MSRP in ASUS launch materials. They apply to the United States; taxes, retailer discounts, bundles, regional pricing and current stock can change the checkout price. Check the official Xbox product page or your region’s ASUS and retailer listings for current availability.
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Xbox and ASUS revealed both handhelds during the Xbox Games Showcase on June 8, 2025. The October 16 release date followed on August 20, while preorder information and pricing arrived on September 25. Both models then launched on October 16.
#1 Best Overall
- [Xbox experience brought to life by ROG] : The Xbox gaming legacy meets ROG's decades of premium hardware design in the ROG Xbox Ally. Boot straight into the Xbox experience just like a console.
- [Xbox Game Bar integration] : Launch Game Bar with a tap of the Xbox button or play your favorite titles natively from platforms like Xbox Game Pass, Steam, Epic Games, or Windows games on the go.
- [All your games, all your progress]: Powered by Windows 11, the ROG Xbox Ally gives you access to your full library of PC games from Xbox and other game stores. With Xbox Play Anywhere, you can pick up right where you left off on your PC or Xbox and jump back into the game anytime.
- [Never stop gaming]: Powered by ultra-efficient AMD Ryzen Z2 A processor, the ROG Xbox Ally offers console-caliber performance and can game for hours, even away from a wall outlet.
- [Game-ready storage and fast memory]: Store your full library and multitask seamlessly with 512GB SSD and 16GB of LPDDR5 6400MHz RAM. The ROG Xbox Ally makes playing any game in the palm of your hand possible.
ASUS manufactures the hardware, which runs Windows 11 Home. Xbox contributes the branded interface, controls, ecosystem integration and software features intended to make Windows gaming more comfortable on a handheld.
Neither device is Xbox Series X|S hardware in a smaller case. They are Windows PCs with AMD processors and Xbox-focused software.
Hardware differences
| Specification | ROG Xbox Ally | ROG Xbox Ally X |
|---|---|---|
| Processor | AMD Ryzen Z2 A | AMD Ryzen AI Z2 Extreme |
| Memory | 16GB LPDDR5-6400 | 24GB LPDDR5X-8000 |
| Storage | 512GB M.2 2280 SSD | 1TB M.2 2280 SSD |
| Battery | 60Wh | 80Wh |
| USB connectivity | Two USB 3.2 Gen 2 Type-C ports | One USB4 Type-C port with DisplayPort 2.1 and Thunderbolt 4 compatibility, plus one USB 3.2 Gen 2 Type-C port |
| Weight | 670g | 715g |
Both use a 7-inch 1080p IPS display with a 120Hz refresh rate, AMD FreeSync Premium, Corning Gorilla Glass Victus, Wi-Fi 6E, Bluetooth 5.4, a UHS-II microSD card reader, a 3.5mm audio jack and rear assignable buttons. Each includes a 65W charger and a stand. The M.2 2280 SSD is upgradeable.
The $400 difference is therefore not only about frame rates. The Ally X adds 8GB of memory, twice the internal storage, a 20Wh larger battery, a higher-end processor and more advanced USB connectivity. That still does not mean every game will run proportionally faster; performance depends on the game, settings and power mode. ASUS’s launch performance figures were tied to specific comparisons and should not be treated as universal results.
Rank #2
- [Xbox experience brought to life by ROG] : The Xbox gaming legacy meets ROG's decades of premium hardware design in the ROG Xbox Ally. Boot straight into the Xbox experience just like a console.
- [Xbox Game Bar integration] : Launch Game Bar with a tap of the Xbox button or play your favorite titles natively from platforms like Xbox Game Pass, Steam, Epic Games, or Windows games on the go.
- [All your games, all your progress]: Powered by Windows 11, the ROG Xbox Ally gives you access to your full library of PC games from Xbox and other game stores. With Xbox Play Anywhere, you can pick up right where you left off on your PC or Xbox and jump back into the game anytime.
- [Never stop gaming]: Powered by ultra-efficient AMD Ryzen Z2 A processor, the ROG Xbox Ally offers console-caliber performance and can game for hours, even away from a wall outlet.
- [Game-ready storage and fast memory]: Store your full library and multitask seamlessly with 1TB SSD and 16GB of LPDDR5 6400MHz RAM. The ROG Xbox Ally makes playing any game in the palm of your hand possible.
What Xbox adds
The handhelds include an Xbox button, Xbox Game Bar access, a Command Center button, a Library button, Xbox-style controls and an aggregated game library. They also support:
- Xbox Play Anywhere titles
- Xbox Cloud Gaming
- Xbox Remote Play from a home Xbox console
- Xbox Game Pass access
- An Xbox-oriented handheld compatibility program
Because these are Windows PCs, users can also install compatible games and launchers from Steam, Epic Games Store, Battle.net and other storefronts. Windows compatibility is broad, but it is not frictionless: separate accounts, launcher behavior, controller support, anti-cheat systems, drivers and manual graphics settings can all affect the experience.
How Xbox games work on the Ally
“Play Xbox games” can mean several different things:
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- Xbox Play Anywhere: supported purchases provide access across compatible Xbox and Windows PC versions.
- Cloud Gaming: the game is streamed over the internet rather than rendered locally.
- Remote Play: the handheld streams a game running on the user’s Xbox console.
These methods do not make every Xbox console game a native Windows handheld game. Console-only titles, unsupported PC versions and games affected by anti-cheat or launcher restrictions may require cloud streaming, Remote Play or may not work as expected.
Rank #3
- 🖥️ High-Performance 7" Gaming & Productivity Display | 1920x1080 Glare TFT LCD with 120Hz refresh rate delivers ultra-smooth visuals for gaming & streaming; 10-point capacitive multi-touch panel + precision pointing device ensures intuitive control. Powered by Windows 11 Home 64-bit, this black handheld balances portability (11.4"x4.8"x1.1", 1.6 lbs) and immersive play.
- ⚡ Top-Tier AMD Ryzen AI Z2 Extreme Processor | 8-core/16-thread chip paired with integrated AMD Radeon Graphics, 24GB LPDDR5X-8000 onboard memory & 1TB PCIe 4.0 x4 NVMe SSD for lightning-fast load times, seamless multitasking & crisp gaming graphics. Max power consumption of 65W optimizes performance without excessive energy drain.
- 🔋 Long-Lasting Battery & Flexible Power Options | 4-cell 80Wh lithium polymer battery offers up to 13.9hrs of video playback or 22.3hrs of idle use—ideal for all-day gaming marathons or remote work.
- 🎮 Professional Gaming Controls & Smart Features | Full layout with left/right sticks, D-pad, A/B/X/Y buttons, bumpers/triggers, 2 macro buttons & dedicated Xbox/display/library keys for customized gameplay. Built-in accelerometer/gyroscope for motion control; Windows Hello fingerprint recognition ensures secure, one-touch login.
- 🔌 Versatile Connectivity & Complete Accessories Kit | Wi-Fi 6E + Bluetooth 5.4 for lag-free online gaming & device pairing; 2 Type-C ports (USB 4 + USB 3.2 Gen2) support data transfer, video output & PD charging.
Which model makes sense?
Choose the ROG Xbox Ally if:
- You want the lower $599.99 U.S. entry price.
- You value Windows storefront compatibility and Xbox integration.
- You mainly play less demanding games or accept lower performance headroom.
- You are comfortable using expandable storage or upgrading the SSD later.
Choose the ROG Xbox Ally X if:
- You want the stronger processor and 24GB of RAM.
- You need 1TB of internal storage and the larger 80Wh battery.
- You value USB4 connectivity for docks and external displays.
- The $999.99 price and extra 45g of weight are acceptable.
The Ally X is the more capable configuration, but the premium is substantial. Buyers should compare it with other high-end Windows handhelds and gaming laptops rather than assuming the additional $400 guarantees a proportional increase in frame rates.
Storage, Game Pass and regional caveats
Neither SSD has its full advertised capacity available after Windows and recovery partitions. Modern PC games can also consume large amounts of space, making the standard Ally’s 512GB drive especially easy to fill. A microSD card provides expansion, but it is not identical to an internal SSD for every game or workload.
Xbox’s product page lists three months of Game Pass Premium with each purchase, described at the time as nearly $45 in value. It is promotional access, not permanent ownership of the catalog. Eligibility, redemption rules, tier names, availability and value can vary by market and change over time.
The September preorder announcement covered 38 countries, with eight additional markets listed for an October 16 launch. Retailers, delivery dates and stock were not necessarily identical everywhere, and U.S. pricing cannot be converted into guaranteed prices for other regions.
Timeline
- June 8, 2025: Xbox and ASUS revealed the ROG Xbox Ally and ROG Xbox Ally X.
- August 20, 2025: The October 16 release date was reported while pricing remained undisclosed.
- September 25, 2025: Preorders opened and U.S. prices of $599.99 and $999.99 were announced.
- October 16, 2025: Both handhelds launched.
For the original announcement, see Tom’s Hardware’s August 20 report. For the later pricing and launch details, consult the Xbox preorder announcement and official launch announcement.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
