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Experiment 1170 is Huggy Wuggy, the blue plush-style monster from MOB Entertainment’s Poppy Playtime horror series. MOB’s official franchise page uses “EXPERIMENT 1170” as his designation and describes him as the first obstacle the player meets on the path into the factory. The name refers to his place in the game’s factory story, while “Huggy Wuggy” is the name he carries as a toy.
Two names for one character
The number and the name describe the same figure from two angles. “Huggy Wuggy” is the public-facing toy character. “Experiment 1170” is the designation attached to him inside the factory lore, the label that places him among the creations the story treats as experiments.
MOB Entertainment’s official page places these two senses side by side, juxtaposing “THE TOY” with “EXPERIMENT 1170.” That layout is the clearest signal of how the franchise wants readers to hold both ideas at once: a cuddly product on the surface and a dangerous subject underneath.
How the official page describes him
MOB’s character copy calls him intelligent, unrelenting, carnivorous, and incredibly strong. It also includes the sentence most often quoted about him:
#1 Best Overall
- Celebrate the menacing mayhem of "Poppy Playtime" with this 12in Huggy Wuggy Squishmallows plush, officially licensed by Mob Entertainment.
- Squishmallows are made with ultrasoft material.
- Official Squishmallows product: look for the official seal and join the Squad!
- Look for other Squishmallows extensions—including HugMees, Sleepamallows, and Squish-a-longs—only by Original Squishmallows.
“The experiment placed above all others (literally), Huggy is a relentless force of nature, and the first obstacle along the Player’s path back into the factory.”
The page does not attribute that sentence to a named writer or developer. Treat it as official franchise copy rather than a personal quotation from anyone on the team.
Rank #2
- Assemble the Poppy Playtime Huggy Wuggy with 240 bricks: Ideal for display or interactive play, featuring posable limbs and interchangeable facial expressions.
- Vibrant Poppy Playtime Colors: Utilize 240 multicolored bricks to create a detailed Huggy Wuggy, inspired by the iconic character from Poppy Playtime.
- Scary or Friendly Faces: Turn the head to switch between a terrifying and a friendly expression, perfect for dynamic display.
- Posable Limbs for Dynamic Play: Pose Huggy Wuggy in various positions, including standing on one leg for added fun.
- Encourages Creativity and Imagination: Building this set offers hours of imaginative play while bringing a popular horror character to life.
The page also dates the toy’s release: it gives 1984 as the year Huggy Wuggy came out as a toy, and says he has been a favorite toy since then. That date comes from MOB’s own franchise page and describes the in-universe toy, so it should be read as the franchise’s chronology rather than an independently verified product history.
Lore beyond the official page
Community-maintained Poppy Playtime wiki pages expand on the official summary. They describe Huggy as a factory security guard and add detail about obedience and aggression, and they connect him to the Bigger Bodies Initiative, the program that frames the factory’s experiments.
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![Poppy Playtime - Scary Kissy Missy Plush (14' Medium Plush, Series 1) [Officially Licensed]](https://m.media-amazon.com/images/I/41eaXD3PKXL._SL160_.jpg)
- DELUXE PLUSH: One medium, high-quality squishable plush; featuring the iconic character, Scary Kissy Missy.
- SPECS: Plush measures 14" tall, covered in furry material.
- COLLECT THEM ALL: Series 1 includes: Scary Huggy Wuggy, Scary Kissy Missy, Smiling Huggy Wuggy, Smiling Kissy Missy, Poppy, and Mommy Long Legs.
- POPPY PLAYTIME GAME: From the hit horror game, Poppy Playtime.
- OFFICIALLY LICENSED: Genuine Poppy Playtime merchandise by PhatMojo.
These pages are useful for orientation, but they are secondary sources written by fans. Their details are not developer statements. If you repeat any of them, attribute them to the wiki, and check them against the game itself before presenting them as settled canon.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Source status at a glance
| Claim | Source | Status |
|---|---|---|
| Experiment 1170 is Huggy Wuggy | MOB Entertainment official Poppy Playtime page | Official franchise identification |
| Huggy is the first obstacle on the path into the factory | MOB Entertainment official page | Official franchise copy, unattributed |
| Huggy was released as a toy in 1984 | MOB Entertainment official page | Official franchise chronology |
| Huggy is a factory security guard | Community Poppy Playtime wiki | Fan-maintained, corroborate in game |
| Obedience and aggression details; Bigger Bodies Initiative link | Community Poppy Playtime wiki | Fan-maintained, corroborate in game |
Toy and merchandise context
MOB’s official page promotes Huggy Wuggy merchandise and presents him as a toy. Readers who want a physical Huggy Wuggy plush should search for that character name and check the listing’s branding, seller, age guidance, and availability before buying, since this article does not verify any specific product, retailer, or sales arrangement.
Practical answer for readers
If you are asking about the number in a game context, the answer is Huggy Wuggy. Use “Experiment 1170” when discussing his role in the factory story, and “Huggy Wuggy” when discussing the toy and the character’s public identity. For the lore beyond MOB’s own copy, rely on the official page for identity and characterization, and treat wiki-only details as unconfirmed until you can verify them in the game.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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