The Tool Desk
Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Earn Alliance announced Jeff Drobick as its chief operating officer on September 4, 2024. The appointment paired the Web3 game discovery platform’s play-to-earn approach with Drobick’s experience in mobile free-to-play and rewarded engagement. The announcement documents a 2024 hire; it does not establish whether Drobick still holds the role in October 2026.
Who is Jeff Drobick?
Earn Alliance described Drobick in its announcement as the former president and CEO of Tapjoy, a mobile advertising and monetization company known for rewarded engagement. Earn Alliance said he would bring traditional gaming experience and industry relationships to its operations. The announcement presented that experience as relevant to developers’ longstanding concerns around acquiring users and monetizing games.
Earn Alliance CEO Joseph “Coop” Cooper said Drobick’s track record at Tapjoy and understanding of gaming engagement made him a fit for the company’s growth plans. Drobick, speaking about joining Earn Alliance on September 4, 2024, said user acquisition and monetization remained priorities for developers “from indie to the largest publishers.” Earn Alliance’s announcement contains both statements.
What does Earn Alliance do?
Earn Alliance characterized itself as a Web3 game aggregator and discovery platform: a service intended to help players find games and engage with them, while connecting game communities and developers. Drobick framed his role as bringing a Web2, free-to-play perspective to problems Earn Alliance was approaching through Web3 and play-to-earn. In a September 2024 LinkedIn post, he said, “Earn Alliance is solving for some of the same problems I’m seeing, but coming at them from a Web3/play-to-earn perspective.” Drobick’s post gives his own framing of the move.
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- MOBILE, CLOUD & REMOTE GAMING: Play supported mobile games like Zenless Zone Zero, or stream console and PC games through Xbox Game Pass, Steam Link, Moonlight, and remote play. Enjoy physical controls wherever you play.
- HALL EFFECT STICKS — PRECISE CONTROL: GameSir Hall Effect sensing sticks deliver smooth 360° control for accurate aiming, movement, and camera adjustments. Built for fast-paced mobile games and streamed console or PC titles.
- LIGHTWEIGHT & ERGONOMIC — 135.4G: At just 135.4g, X5 Lite stays lightweight during extended gaming. Ergonomic, laser-engraved textured grips provide a secure, comfortable hold at home or on the go.
- CUSHIONED MEMBRANE CONTROLS — COMFORTABLE & QUIETER: Cushioned membrane buttons and triggers provide comfortable feedback for repeated inputs while keeping operation quieter. Ideal for extended sessions or gaming in shared spaces.
The distinction is about operating models, not evidence that one approach produces better results. Free-to-play games commonly focus on attracting players and monetizing engagement within a game. A discovery platform can add a layer for finding games and engaging with their communities; a Web3 or play-to-earn approach may incorporate blockchain-linked assets or rewards. The announcement describes the perspectives Drobick and Earn Alliance brought together, but does not quantify their relative performance.
What did Earn Alliance report about its growth?
In the September 4, 2024 release, Earn Alliance reported the following figures about its platform and audience. These are claims made by the company at the time, not independently audited figures or current measurements.
Rank #2
- Bluetooth Controller for iPhone & Android: Mocagen mobile gaming controller Compatible with all iPhone models (including 18/17 series) and Android devices. Pairing steps: 1. Turn on Bluetooth on your phone and go to the pairing screen. 2. Press and hold the Home button for 3 sec until LED4 flashes. 3. Find "XBOX Wireless Controller" on your phone and tap to pair. Quick reconnect: After first pairing, simply press the Home button once (with Bluetooth on) to reconnect
- Play Most Controller-Compatible Games: This iPhone game controller supports cloud gaming (e.g., Xb*x Game Pass, GeForce NOW), Xbox Remote Play, emulator games, and native mobile games (e.g., Apple Arcade). Enjoy effortless control and play Fortnite, Call of Duty, Roblox, Genshin Impact, and many more anytime, anywhere. Note: Controller only works with games that support controller input, and does not support PS Remote Play
- 5M-Cycle Lifespan & Zero Drift: MC1 mobile gaming controller features a Hall-effect joystick with a 5M cycle lifespan, 2.5x longer than standard carbon-film sticks. Its innovative electromagnetic induction technology ensures drift-free operation, enabling precise character control in intense games and significantly extending this phone game controller durability
- Ergonomic Grip Design: The handle is ergonomically shaped with a l*ser-engraved texture for anti-slip and enhanced grip, effectively reducing fatigue during long gaming sessions. The scientifically designed joystick and button layout ensures smooth operation. Whether for personal use or as a gift, it delivers a more comfortable and healthier gaming experience
- 7-Color RGB Light Ring & 600mAh Battery: The mobile game controller features a 7-color adjustable light ring on the joystick(ABXY button lights can be turned off, but their colors are not adjustable). The lighting is vibrant yet eye-friendly. The built-in 600mAh battery provides up to 6 hours of battery life in brightness mode — enough for a full day of gaming
| Figure | What the 2024 announcement said |
|---|---|
| Average user growth | Earn Alliance said it was gaining an average of 50,000 users month over month. |
| Registered users | The company reported more than 650,000 registered users. |
| Change after Ally Pass launch | Earn Alliance reported a 23% increase in users and a 226% increase in new user sign-ups after launch. |
| Social audience and impressions | The release said Earn Alliance had more than 200,000 followers on X and one million social media impressions. |
| Tapjoy network reference | Earn Alliance described Tapjoy’s historical offerwall network as reaching 1.6 billion monthly active gamers. This is the release’s claim, not an independently verified current network figure. |
The announcement also said Earn Alliance had recently launched Ally Pass and introduced the Magic Muffins lore. It described an October 10, 2024 token generation event as forthcoming. Those were plans and context reported in 2024; the announcement alone does not verify whether the event occurred or what followed. The original release is the source for the figures and launch details.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.When was Drobick appointed, and what is known now?
Earn Alliance announced Drobick’s appointment on September 4, 2024. Mobidictum separately reported the appointment the next day, describing the company as a Web3 game aggregator and discovery platform. Mobidictum’s September 5, 2024 report provides contemporaneous coverage.
Rank #3
- Expanded Screen Compatibility: Stretchable up to 213mm, fitting iPad Mini 6/7 and Android tablets; Compatible with iPhone 15/16 and Android devices; Ultra-stable Type-C connection ensures lag-free gaming across all supported screen
- Mobile Gaming Compatibility: Lets you play most of the games you want. Supports Xbox Game Pass, Zenless Zone Zero, cloud gaming, Steam/Moonlight streaming games, and remote play
- Hall Effect Sticks: GameSir Hall Effect sensing sticks deliver 360° seamless pinpoint control, provide the precision and durability that mobile gamers demand
- Ergonomic and Lightweight Design: Stay comfortable during long gaming sessions with the X5 Lite. Weighing just 135.4g, its lightweight design and ergonomically laser-engraved textured grips ensure a secure, comfortable hold for hours of gameplay
- Cushioned and Durable Membrane: The X5 Lite is equipped with cushioned and durable membrane triggers and buttons. The cushioned feedback provides a comfortable experience while ensuring quieter operation
The available announcements establish that Drobick was named COO in 2024. They do not confirm his current role in October 2026, provide a current user count, or independently establish the present status of Earn Alliance. The reported growth and audience figures should therefore be read as dated company statements rather than a measure of the platform today.
Quick Recap
Best Value
- Officially licensed by Xbox. Bluetooth connection. Supports Xbox Cloud Gaming.
- Officially supported by Apple. Compatible with Apple and Android devices. Stretchable design fits most phones (100–170mm in length).
- Hall Effect Joysticks and Triggers - Upgraded. Robust and long-lasting. Offering higher precision and sensitivity.
- Tactile bumpers and D-pad, 2 Pro back paddle buttons, Xbox button, and wear-resistant metal joystick rings for more ways to play.
- Support 8BitDo Ultimate Software V2 on mobile.
Rank #4
- Tri-mode Connectivity: Wired for Xbox, 2.4G & Wired for PC, and Bluetooth for Android. The G7 Pro supports seamless connectivity across Xbox, PC, and Android. Effortlessly switch between modes using the convenient physical mode switch.
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- GameSir Nexus App: The G7 Pro is compatible with the upgraded GameSir Nexus app, which brings a significant upgrade over the original. It introduces powerful new features such as gyro settings, stick curve adjustments, and button-to-mouse mapping, giving you deeper customization and more control than ever before.
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