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A large Grand Theft Auto VI advertisement was being installed on a Mercuriales tower near Porte de Bagnolet, beside Paris’s Boulevard Périphérique, according to a report published October 6, 2026. The report cited preliminary information putting the display at about 175 metres high, but the installation was still underway, so that is not a confirmed final measurement.
Where is the GTA 6 ad in Paris?
The installation is on the facade of one of the two Mercuriales towers near Porte de Bagnolet, at the eastern edge of Paris. The report describes the towers as visible from the Boulevard Périphérique and nearby major roads; it does not provide measured audience reach or traffic figures. Xboxygen’s October 6 report said installation began that Tuesday.
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How big is the GTA 6 Paris wrap?
Xboxygen reported that early information put the display at about 175 metres in height. The report did not name the source of that estimate, and the work was incomplete when it was published. Treat 175 metres as a preliminary reported figure, not a verified final height. The complete visual and campaign duration were also not established in that report.
What the Paris placement does—and does not—tell us
Xboxygen presented the tower placement as a conspicuous expansion of GTA VI marketing in Europe, alongside examples it described at retailers and around the Miami Heat in the United States. That is the outlet’s campaign framing: Rockstar has not, in the cited official material, confirmed the Paris advertising placement or explained its strategy. There is no verified impression count, campaign cost, or claim that this is the largest GTA VI advertisement.
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- STUNNING VISUALS — Enhanced levels of fidelity and performance with new graphics modes featuring up to 4K resolution, up to 60 frames per second, HDR options, ray tracing, improved texture quality, and more
- FASTER LOADING — Quicker access to the action as the world of Los Santos and Blaine County load in faster than ever before.
- ADAPTIVE TRIGGERS AND HAPTIC FEEDBACK — Feel every moment through the DualSense controller, from directional damage to weather effects, rough road surfaces to explosions, and more.
- TEMPEST 3D AUDIO — Hear the sounds of the world with pinpoint precision: the throttle of a stolen supercar, the rattle of neighbouring gunfire, the roar of a helicopter overhead, and more.
- Please note that although this game is Region Free or Region Unlocked and will work on all systems, this is the European version and may differ from the local version in age rating, labeling or instructions.
The location is in Paris; it does not mean Paris appears in the game. Rockstar’s official GTA VI page describes the setting as the fictional state of Leonida and Vice City.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.GTA VI release date and platforms
Rockstar’s current official listing gives Grand Theft Auto VI a November 19, 2026 release date for PlayStation 5 and Xbox Series X|S. Release information can change, so check Rockstar’s page for the latest listing. PlayStation France’s GTA VI product page says the game is not playable on PS4; its France store editions, prices, and offers may change.
Quick Recap
Best Value
- GRAND THEFT AUTO V When a young street hustler, a retired bank robber and a terrifying psychopath land themselves in trouble, they must pull off a series of dangerous heists to survive in a city in which they can trust nobody, least of all each other.
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- This game will no longer support Windows 7 or 8 operating systems starting January 30, 2024.
Rank #4
- This Certified Refurbished product is tested and certified to look and work like new. The refurbishing process includes functionality testing, basic cleaning, inspection, and repackaging. The product ships with all relevant accessories, a minimum 90-day warranty, and may arrive in a generic box.
Rank #3
- The biggest, most dynamic and most diverse open world ever created and now packed with layers of new detail.
- Grand Theft Auto V blends storytelling and gameplay in new ways as players repeatedly jump in and out of the lives of the game's three lead characters, playing all sides of the game's interwoven story.
- Grand Theft Auto V also comes with Grand Theft Auto Online, the dynamic and ever-evolving Grand Theft Auto universe for multiple players.
Rank #2
- Includes the complete grand Theft Auto V story experience
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