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EA announced its acquisition of PopCap in July 2011 using a roughly $750 million headline: approximately $650 million in cash and $100 million in EA stock. That shorthand was not the full transaction picture. The deal closed in August for approximately $645 million in cash plus shares, while EA later recorded a $732 million purchase price in its fiscal 2013 filing. Employee retention awards and a possible performance-based earn-out were separate terms, not amounts to add to the headline as though they were paid at closing.
When did EA buy PopCap?
EA and PopCap entered into a merger agreement on July 11, 2011, and EA announced the acquisition the following day. EA reported that the transaction closed on August 12, 2011. After closing, PopCap survived the merger “as a wholly owned subsidiary of EA,” according to EA’s merger agreement filing.
How much did EA pay for PopCap?
The answer depends on which transaction figure is meant. EA’s July 12 announcement described a deal worth approximately $750 million, based on about $650 million in cash and $100 million in EA stock. At closing, EA reported approximately $645 million in cash and 4,356,144 privately placed shares. In its fiscal 2013 filing, EA valued those shares at $87 million and recorded a total purchase price of $732 million.
| Figure | What it describes | Source and timing |
|---|---|---|
| Approximately $750 million | Announcement-era shorthand: approximately $650 million cash plus $100 million in EA stock | EA’s July 12, 2011 announcement |
| Approximately $645 million cash plus 4,356,144 shares | Cash and stock reported at closing; this is not the announcement estimate | EA’s August 12, 2011 closing announcement |
| $732 million | EA’s recorded total purchase price, including stock valued at $87 million | EA fiscal 2013 filing |
| Up to $50 million | Potential employee retention arrangements, separate from the purchase-price shorthand | Described in EA’s 2011 announcement and closing announcement |
| Up to $550 million | Possible contingent cash consideration tied to performance milestones through 2013; EA said no earn-out had been paid as of its fiscal 2013 reporting | Merger agreement and EA fiscal 2013 filing |
The announcement’s $750 million figure and the later $732 million accounting figure answer different questions: one was an approximate public deal headline, while the other was EA’s recorded purchase price. Retention arrangements were compensation-related terms, and the earn-out was conditional; neither should be treated as cash paid at closing or automatically added to the headline. EA’s closing announcement and fiscal 2013 filing report the distinct figures.
#1 Best Overall
- VENTURE TO THE OUTER EDGES OF NEIGHBORVILLE: The tension across the terra has expanded with three free-roam regions and one PvE mode that extend beyond the town of Neighborville. Take back Weirding Woods, Mount Steep, and Neighborville Town Centre. It’s grow time
- CUSTOMIZE EVERY CHARACTER FOR BATTLE: Join the newest bloom in the age-old battle between plants and zombies with 23 fully customizable characters, including a Team Play class for each faction. Master unique abilities against AI opponents in offline Private Play, then jump into multiplayer and experience the unbeleafable thrills of combat
- PLAY WITH YOUR FAVOURITE PEOPLE: Party with up to three friends and goof around in Giddy Park or dive online into some 8v8 multiplayer in Turf Takeover, vanquishing opponents across a gigantic suburban skirmish
- Please note that although this game is Region Free or Region Unlocked and will work on all systems, this is the international version and may differ from the local version in age rating, labeling or instructions.
Why did EA buy PopCap?
EA said PopCap would strengthen its position in casual games and expand its digital offerings. The company’s 2011 investor presentation framed the acquisition as a way to accelerate EA’s digital strategy. Those statements describe EA’s rationale and expectations at the time, not proof that projected financial results later occurred.
The strategic fit was visible in PopCap’s established reach in downloadable and online games. EA’s acquisition presentation said 80% of PopCap revenue came from digital channels in calendar year 2010 and reported a revenue growth rate of more than 40% in the quarter ended March 2011. Those are dated company figures, not current performance statistics. EA’s 2011 investor presentation also described the acquisition in the context of broadening EA’s digital business.
Rank #2
- Disc only. Original case and manual not included. Will come packaged in a generic case.
- This renewed game has been cleaned, tested, and shows minimal wear.
What games did PopCap make?
PopCap’s best-known franchises included Plants vs. Zombies, Bejeweled, Zuma, Peggle, and Bookworm. EA’s July 2011 announcement said PopCap games had been downloaded more than 1.5 billion times and that Bejeweled had sold more than 50 million units. Both are historical figures reported by EA at the time of the acquisition, not present-day totals.
In January 2013, Hasbro and PopCap announced a licensing deal to create face-to-face games based on PopCap properties, including Bejeweled. That announcement documents a historical licensing plan; it does not establish whether any particular product is currently available. See the EA acquisition announcement and Hasbro’s 2013 announcement.
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Best Value
- Plants Attack — Bring the fight to the zombies for the first time in franchise history. Go on the offensive as the plants in all-new 24-player Herbal Assault mode, or defend Zomburbia in 4-player zombie co-op in Graveyard Ops.
- Characters From All Ages — Bring even more strategic depth to this all-out botanical battle with 14 total character classes, and over 100 playable plants and zombies from the past, present, and future.
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Rank #4
- INTERACTIVE GAMEPLAY: Family-friendly board game set featuring Plants Zombies theme with 90 marbles, game board, control buttons, and targets for engaging entertainment
- COMPLETE SET CONTENTS: Includes multicolor plastic playsets, zombie figures, sticker set, and all necessary components for immediate play without assembly required
- AGE APPROPRIATE: Designed for ages 12 and up, perfect for Halloween celebrations, Christmas, New Year's, and birthday parties
- EASY SETUP: Ready to play straight out of the box - simply place game board on flat surface, attach targets, and distribute marbles to begin the fun
- SPECIFICATIONS: Packaged in a convenient box measuring 12 x 6.7 x 3 inches, weighing 2.2 pounds, featuring matte finish and zombie-themed design
Rank #3
- Ready the juice cannons and prepare for battle in the wackiest shooter yet
- Tackle hilarious missions and defeat epic bosses to collect medals and unlock outrageous outfits
- PvE Offline: Discover giddy park, PvE free-roam regions and private play modes all without an internet collection
- Rux Coin Store: Earn in-game coins only through play, and spend them to unlock cool items, characters and perks
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