There is no definitive lifetime revenue total for the Assassin’s Creed franchise in the official financial disclosures cited here. A secondary reference page puts franchise revenue at around €4 billion during the decade leading up to 2024, but that is not a verified all-time figure: its accounting scope and underlying primary disclosure are not established.
What is the reported €4 billion figure?
Wikipedia’s Assassin’s Creed reference page reports that the franchise generated around €4 billion during the decade leading up to 2024. Treat this as an attributed secondary estimate, not an audited Ubisoft lifetime-revenue total. The available information does not establish whether it includes only game sales or also subscriptions, in-game purchases, licensing, or other revenue.
What Ubisoft has disclosed about revenue
Ubisoft’s FY2024–25 consolidated IFRS sales were €1,899.2 million for the financial year ended March 31, 2025, according to its consolidated statement extracts. That figure covers Ubisoft as a whole; it is not Assassin’s Creed revenue.
Ubisoft has also provided a relative launch ranking for Assassin’s Creed Shadows, but not a title-level revenue amount in the cited statement. In its May 14, 2025 announcement, Ubisoft said Shadows had the second-highest Day 1 sales revenue in franchise history, behind Valhalla. It also said Shadows set a new Ubisoft Day 1 performance record on the PlayStation digital store. Neither statement gives a euro or dollar total.
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- BECOME A FEARSOME PIRATE- Strike fear in your foes as you board and sink enemy vessels as Edward Kenway, captain of the Jackdaw. Whether blending into crowds or leading daring assaults, switch between silent takedowns and fierce brawls as you effortlessly wield swords, pistols, and the Hidden Blade. With a cast of historical pirate legends at your side, defy empires amidst the age-old conflict opposing Assassins and Templars.
- A CLASSIC REBUILT FOR AN ENHANCED EXPERIENCE- Combat has been rebuilt for more dynamic encounters, emphasizing parries and takedowns, while stealth and parkour have been improved for smoother escapes and assassinations. Continuously upgrade the Jackdaw to face powerful enemy ships with enhanced naval mechanics featuring new alternate fire modes. Quality-of-life additions also address previous pain points, ensuring your experience is improved.
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- EXPANDING EDWARD’S ADVENTURE- Building on top of the original story, Assassin’s Creed Black Flag Resynced introduces exclusive new content. Familiar faces will return, with new storylines dedicated to fan-favorite characters such as Blackbeard and Stede Bonnet. Unexpected allies will also cross your path, as three officers join you on your journey as part of the main narrative. More surprises await, such as new sea shanties, pets, a photo mode, and more.
What the Shadows comparisons mean—and do not mean
Ubisoft’s FY2024–25 earnings release said Shadows’ performance was “clearly ahead of Assassin’s Creed® Odyssey,” but did not disclose a revenue figure for either game in that comparison. This indicates relative performance, not an amount readers can use to calculate earnings.
Before Shadows launched, Ubisoft said its preorders were tracking in line with Odyssey and described Odyssey at the time as the franchise’s second most successful entry. That was a dated preorder comparison, not a preorder count, revenue disclosure, or final sales result. The company reported it on February 13, 2025, in its third-quarter 2024–25 sales update.
Rank #2
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- Explore the captivating open world of feudal Japan, from spectacular castle towns and bustling ports to peaceful shrines and war-ravaged landscapes. Adventure through unpredictable weather, changing seasons, and reactive environments.
- Become Naoe, a shinobi Assassin, and Yasuke, a legendary samurai, as you experience their riveting stories and master their complementary playstyles.
- Make information your weapon as you explore the world, and build your own network of spies to be your eyes and ears across locations to hunt down your next target. Along the way, recruit new allies with unique abilities to help accomplish your missions.
- Create a fully customizable hideout for your growing shinobi league as you train your crew, craft new gear, interact with key characters, and choose your base’s layout, decorations, and accessories.
Players, sales and revenue are different measures
Ubisoft reported around 30 million unique active players on console and PC for Assassin’s Creed in FY2024–25, for the fourth consecutive year. The same player figure was reported for Rainbow Six. This is an audience activity measure—not copies sold, paying customers, or revenue—and cannot be converted into a franchise earnings total.
Likewise, a launch revenue ranking shows position but not value. Ubisoft’s statements about Shadows establish that it ranked highly by certain launch measures; they do not fill the gap in a published cumulative revenue figure for the series.
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Rank #3
- Includes both Assassin’s Creed IV Black Flag and Assassin’s Creed Rogue, plus all single-player DLC.
- Become the most feared pirate in the Caribbean in Assassin’s Creed IV Black Flag. Take part in an award-winning naval experience and explore a massive open world.
- Become the ultimate assassin hunter in Assassin’s Creed Rogue, and play as a Templar for the first time in franchise history.
- Additional bonus content: Black Beard: The Lost Journal (pp. 1– 55) and Assassin’s Creed: Awakening Volumes 1 & 2.
- Experience enhanced features like handheld mode, HD Rumble, a touch screen interface, and motion control aiming.
What can be concluded
The most defensible answer is that the franchise has been reported at around €4 billion in revenue over a roughly decade-long period, but a definitive, audited lifetime total is not established by the cited official disclosures. Ubisoft’s company-wide annual sales, player counts and game rankings provide context, but none is a substitute for title-level or franchise-wide revenue accounting.
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Rank #4
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- EXPLORE AN OPEN WORLD FILLED WITH OPPORTUNITIES: Discover the most diverse Assassin's Creed world ever created. From Kingston to Nassau, explore 50 unique locations where you can live the life of a pirate
- BECOME THE MOST FEARED PIRATE IN THE CARIBBEAN: Command your ship, the Jackdaw, and strike fear in all who see her. Plunder and pillage to upgrade the Jackdaw with ammunition and equipment needed to fight off enemy ships
- EXPERIENCE THE GRITTY REALITY BEHIND THE PIRATE FANTASY: Stand amongst legendary names such as Blackbeard and Benjamin Hornigold, as you establish a lawless Republic in the Bahamas and relive the truly explosive events that defined the Golden Age of Pirates
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