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What does the $404 million estimate measure?
Udonis attributes the lifetime figure to AppMagic and describes its measure as in-app purchase (IAP) revenue reduced by platform fees and inclusive of taxes. The estimate covers mobile; it should not be read as Blizzard’s reported earnings, net proceeds, profit, or combined mobile-and-PC revenue. Udonis’s July 17, 2026 report is the source for the estimate and its stated methodology.
Because the figure comes from an analytics provider rather than a title-level company disclosure, it is best treated as an estimate. Such estimates may also change as the provider revises its data.
How do the annual mobile estimates break down?
Udonis reports the following AppMagic estimates. The 2026 figure is year-to-date; the report excerpt does not specify its cutoff, so it should not be treated as a full-year total.
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| Period | Estimated mobile revenue |
|---|---|
| 2022 | $160.8 million |
| 2023 | $96.4 million |
| 2024 | $69.5 million |
| 2025 | $58.1 million |
| 2026 year-to-date | $18.7 million |
| Lifetime total, reported July 2026 | $404 million |
These are AppMagic estimates as reported by Udonis, not annual figures published by Blizzard. The yearly values are a timeline, while the lifetime estimate is the source’s reported cumulative total; do not add the listed years to it. Udonis’s report provides the annual figures and lifetime estimate.
What has Blizzard officially said about the game’s performance?
Activision Blizzard’s financial disclosures confirm that Diablo Immortal contributed to Blizzard’s results, but the reviewed releases do not provide a standalone lifetime revenue figure.
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- In its Q4 2022 release, Activision Blizzard said: “Diablo Immortal™ on mobile and PC also contributed to Blizzard’s fourth quarter year-over-year growth.” The statement identifies a contribution, not its dollar amount. Read the Q4 2022 release.
- The Q2 2023 release said the game’s June monthly net bookings for mobile and PC reached their highest level since January. It did not attach a revenue total to that observation. Read the Q2 2023 release.
- Activision Blizzard’s Q1 2023 SEC filing attributed Blizzard segment booking increases to both Diablo Immortal and Overwatch 2. Because the change was shared across titles, it cannot be assigned entirely to Diablo Immortal. Read the Q1 2023 filing.
How does the launch-period $100 million figure fit?
Sensor Tower reported that the mobile game passed $100 million in player spending across the Apple App Store and Google Play within eight weeks of its June 1, 2022 launch. That is an early launch-period milestone with a different measurement description and time window from AppMagic’s later lifetime estimate. It should not be added to the $404 million figure. Read Sensor Tower’s report.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why is there no exact official total?
Diablo Immortal is free-to-play on mobile and PC and earns player spending through in-game purchases. Blizzard’s public statements reviewed here describe contributions to the company’s results, a monthly net-bookings high, or segment movements involving more than one game; they do not disclose a standalone lifetime total for Diablo Immortal. The clearest available answer is therefore a qualified third-party estimate for mobile IAP revenue, not an official figure for everything Blizzard made from the game.
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