To name or rename a SecuroServ Organization in GTA Online, open the Interaction Menu, choose SecuroServ or your active CEO/VIP options, then select Management > Name. Enter a name of up to 15 characters and confirm. If you are changing an existing name, check the charge shown in the game before accepting: published guides disagree about the current fee.
Rename an existing SecuroServ Organization
- Enter GTA Online and open the Interaction Menu.
- Open SecuroServ or the available CEO/VIP options.
- Select Management, then Name.
- Enter the new name. A recent guide reports a maximum of 15 characters, including spaces and symbols.
- Review the confirmation prompt, including any displayed charge, and confirm if you want to proceed.
The exact menu wording can vary with your active role or setup. Rockstar’s announcement for GTA Online: Executives and Other Criminals Now Available describes the SecuroServ menu in the Player Interaction Menu as the way to become a VIP and build an organization; the detailed current submenu path is reported by a 2026 how-to guide.
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Choose a name during first-time setup
Registering as a Boss
If you are registering for the first time, a name prompt may appear during the Boss setup flow rather than the later rename menu. A current guide describes naming during registration after choosing SecuroServ CEO or Motorcycle Club President. CEO Organizations and Motorcycle Clubs have separate naming workflows, so make sure you are setting up the identity you intend to use.
Executive Office setup
A July 2026 guide also describes an Organization Name field while purchasing or customizing an Executive Office. If you encounter that prompt before entering a normal session-management menu, enter the name there, then register as a CEO through the Interaction Menu.
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What to know about the character limit and rename charge
- Length: A recent procedural guide reports a 15-character maximum, counting spaces and symbols.
- Cost: Published guides conflict. One reports GTA$50,000; another, covering the Office renovation method, reports GTA$250,000. A 2026 guide says players commonly report around GTA$250,000 but advises checking the game prompt. The reviewed official material does not establish a current fee, so rely on the amount displayed in your own confirmation screen.
- Version: Rockstar’s 2025 title-update notes cover Enhanced and Legacy platforms, but do not document a change to Organization naming or its price. The available evidence does not support claiming the update changed this process.
If you cannot find the Name option
- Check that you are in GTA Online, not the single-player portion of GTA V; SecuroServ Organizations are an online feature.
- Make sure you have registered in the relevant CEO/VIP role and opened its SecuroServ or active role options.
- If you mean a Crew or Motorcycle Club name, use that identity’s separate setup or management flow rather than the SecuroServ Organization rename controls.
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