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Repair Windows errors before they cause bigger problemsFix Now →Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →Dying Light’s My Apocalypse Edition was a one-off offer advertised in 2015 for £250,000—reported at the time as about $386,000. Its centerpiece was a custom-built zombie-themed home, bundled with game gear, travel, and experiences. A decade later, Techland’s PR manager told Insider Gaming that nobody bought it and described it as a publicity stunt.
What was the My Apocalypse Edition?
Techland promoted the package in February 2015 as a single edition, available exclusively through UK retailer GAME. GameSpot reported the price as £250,000, or approximately $386,000 at the time. Unlike a conventional collector’s edition centered on a game and collectibles, this offer was built around a custom home and real-world activities.
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The listed package contents, as reported by GameSpot on February 24, 2015, were:
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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstall- A custom-built Dying Light Zombie Home from UK-based Tiger Log Cabins, described as zombie-apocalypse-proofed and equipped with live-in amenities, a TV, an Xbox One, and a sound system.
- Zombie-avoidance parkour lessons with Ampisound.
- A “Be The Zombie” match with the developers.
- A trip to Techland in Wrocław, Poland, to meet the development team.
- The buyer’s face placed on a Night Hunter character model.
- Dying Light-branded night-vision goggles and adult diapers.
- Four signed steelbox editions of Dying Light.
- Two Razer Tiamat headphones.
- A human-sized Volatile figure.
These were advertised inclusions, not proof that the home was built or the items were delivered. The offer’s one-edition limit and listed contents do not establish that any component became separately available.
Did anyone buy it?
No, according to Techland. In a retrospective published February 19, 2025, Insider Gaming reported that it had contacted the studio and quoted Techland PR Manager Paulina Dziedziak: “It was a PR stunt and got a lot of media attention for its wild and over-the-top nature, it was designed to generate buzz around the game’s release. It did a great job of getting the game noticed, though! But nobody purchased it – thankfully, I guess!”
That is Techland’s reported account through a named spokesperson, not an independently published sales ledger. It nevertheless answers the central question: the edition attracted attention, but Techland says no buyer took up the offer.
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Why the offer stood out
The unusual price was only part of the spectacle. The package combined a purported shelter with branded gear, game-related personalization, developer access, and physical collectibles. The home turned what might otherwise have been an extravagant bundle into a publicity-grabbing promise tied to the game’s zombie-apocalypse setting.
The timing also explains the later “10 years later” framing: Dying Light launched in 2015, and Techland marked the game’s tenth anniversary in 2025. The studio’s anniversary announcement was dated January 27, 2025; its official site search listing described anniversary activities and a collection, but the page itself was unavailable when checked. That broad anniversary context is distinct from the 2015 offer and does not establish that any My Apocalypse Edition content was revived.
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What the $386,000 figure does—and doesn’t—mean
The $386,000 figure was the approximate US-dollar equivalent reported alongside the £250,000 asking price in 2015. It is not a later resale price, a confirmed transaction, or a verified cost to build the proposed home. The offer was advertised as one edition, and the four signed steelbox copies and two headphones were package quantities—not evidence of four sales or two separate buyers.
For the same reason, a standard copy of Dying Light should not be confused with this offer. The historical package listed four signed steelbox editions, but an ordinary game purchase does not include the home, experiences, hardware, or other advertised extras.
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