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What Was Coachella Quests? How Coachella and Avalanche Built a Web3 Loyalty Game

Coachella Quests paired virtual and on-site festival challenges with NFT stamps and a Canvas Card passport. Here is how the 2024 loyalty game worked and what remains unconfirmed.
Length2 min Posted Quest giverVGSources Team
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Coachella Quests was a free-to-play loyalty game announced in April 2024. It invited fans to complete virtual and on-site festival challenges, earn NFT stamps, and track their activity in a Canvas Card passport. Forward Studio described the experience as built on Avalanche; the available launch-era sources do not establish whether it is still operating or whether its rewards remain available.

How Coachella Quests worked

Players took on a mix of online and physical challenges connected to Coachella. Completing quests earned NFT stamps, while a Canvas Card passport recorded a participant’s activity. Forward Studio described the card as a unique activity ID and said it was stored using OpenSea’s email sign-up wallet. The studio also described an on-site Avalanche activation intended to onboard festival attendees and offer additional quests. Forward Studio’s project page

The structure joined digital participation to festival attendance: fans could engage virtually, while on-site activities offered another way to take part. Cenima Studios describes the project as a mixed-reality festival experience and lists OpenSea and Avalanche as partners. Cenima Studios’ project page

What participants could earn

Launch-era descriptions listed festival-related rewards including 2024 VIP passes, 2025 guest passes, vintage merchandise, VIP upgrades, and other benefits. GamesBeat reported a planned grand prize: a high-level player would be selected for a rare Coachella Key NFT carrying two guest passes to the 2025 festival. These were descriptions of the original program, not confirmation that any reward can still be claimed. Forward Studio’s April 2024 launch post; GamesBeat’s announcement coverage

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What the reported numbers do—and do not—show

Forward Studio’s project page reports more than 50,000 quests completed, a 14% conversion rate, and a 35% referral rate. The page does not state when these figures were measured or define the conversion and referral denominators, measurement window, or methodology. They should therefore be read as figures reported by the studio, not as independently verified or dated results. Forward Studio’s project page

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Is Coachella Quests still available?

The available descriptions document the project’s launch-era mechanics and rewards, but do not confirm its current status. They do not establish that quests can still be completed, that the Canvas Card experience remains accessible, or that any listed reward is currently available. Avalanche’s general consumer-app page does not provide confirmation specific to Coachella Quests. Avalanche’s consumer-app page

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In practical terms, Coachella Quests was a festival loyalty game that combined online and on-site tasks with NFT-based activity tracking and festival-themed incentives. Its mechanics and original prize plans are documented; its present availability is not.

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