The ASUS ROG Xbox Ally cost $599.99 in the United States, while the ROG Xbox Ally X cost $999.99. Xbox announced preorders on September 25, 2025, ASUS listed the preorder timing as September 26 in selected markets, and both handhelds launched on October 16, 2025. They are now released Windows gaming PCs rather than upcoming preorder products.
Xbox Ally prices and dates at a glance
| Model | U.S. price at announcement | Preorders | Launch date | Current status |
|---|---|---|---|---|
| ROG Xbox Ally | $599.99 U.S. Estimated Retail Price | September 25–26, 2025 | October 16, 2025 | Available from ASUS and participating retailers |
| ROG Xbox Ally X | $999.99 U.S. Estimated Retail Price | September 25–26, 2025 | October 16, 2025 | Available from ASUS and participating retailers |
Xbox describes the figures as Estimated Retail Prices, so retailer pricing, taxes, currency conversion, and stock can vary. ASUS’s U.S. store lists the 2025 ROG Xbox Ally at $599.99 and the ROG Xbox Ally X at $999.99.
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When did Xbox Ally preorders open?
Xbox Wire announced that preorders had opened on September 25, 2025. ASUS’s announcement gave the timing as September 26, 2025, at 2:00 a.m. CEST in selected markets. The one-day difference reflects publication timing and time zones rather than two separate product launches.
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Preorders were offered through Xbox.com, the Microsoft Store in the United States, the ASUS eShop, and participating local retailers. Xbox said the initial rollout covered 38 countries. ASUS published a market-by-market list and noted that additional markets would follow, so availability was not identical everywhere and retailers did not necessarily stock both models.
#1 Best Overall
- [Xbox experience brought to life by ROG] : The Xbox gaming legacy meets ROG's decades of premium hardware design in the ROG Xbox Ally. Boot straight into the Xbox experience just like a console.
- [Xbox Game Bar integration] : Launch Game Bar with a tap of the Xbox button or play your favorite titles natively from platforms like Xbox Game Pass, Steam, Epic Games, or Windows games on the go.
- [All your games, all your progress]: Powered by Windows 11, the ROG Xbox Ally gives you access to your full library of PC games from Xbox and other game stores. With Xbox Play Anywhere, you can pick up right where you left off on your PC or Xbox and jump back into the game anytime.
- [Never stop gaming]: Powered by ultra-efficient AMD Ryzen Z2 A processor, the ROG Xbox Ally offers console-caliber performance and can game for hours, even away from a wall outlet.
- [Game-ready storage and fast memory]: Store your full library and multitask seamlessly with 512GB SSD and 16GB of LPDDR5 6400MHz RAM. The ROG Xbox Ally makes playing any game in the palm of your hand possible.
When did the Xbox Ally launch?
The worldwide launch date was October 16, 2025, across 45 countries, according to Xbox’s launch announcement. That date has passed: buyers are no longer waiting for a preorder window or first release. Current stock and delivery times still depend on country and retailer.
See the Xbox launch announcement or ASUS’s current U.S. handheld store for purchase availability.
ROG Xbox Ally versus Ally X: what is different?
| Feature | ROG Xbox Ally | ROG Xbox Ally X |
|---|---|---|
| Processor | AMD Ryzen Z2 A | AMD Ryzen AI Z2 Extreme |
| Memory | 16GB LPDDR5-6400 | 24GB LPDDR5X-8000 |
| Storage | 512GB M.2 2280 SSD | 1TB M.2 2280 SSD |
| Battery | 60Wh | 80Wh |
| Weight | 670g | 715g |
| Display | 7-inch 1080p IPS, 120Hz | 7-inch 1080p IPS, 120Hz |
| USB-C | Two USB 3.2 Gen 2 Type-C ports | One USB4 port and one USB 3.2 Gen 2 Type-C port |
| Triggers | Hall Effect analog triggers | Impulse triggers |
| U.S. price | $599.99 | $999.99 |
The Ally X is more than a faster processor. Its $400 premium also pays for a larger battery, 8GB more memory, twice the internal storage, USB4, impulse triggers, and a higher-end processor with an NPU. Those changes should make it the stronger choice for demanding games and longer-term use.
However, neither model has a larger or OLED screen: both use the same 7-inch, 1080p, 120Hz IPS display. Buyers mainly interested in screen size, resolution, or OLED image quality should not treat the Ally X as a display upgrade.
What does “Xbox” mean?
These are ASUS Windows 11 Home handheld gaming PCs developed with Xbox and AMD, not Microsoft-manufactured Xbox consoles. They combine standard PC gaming flexibility with Xbox-oriented controls, software, and branding.
Rank #2
- [Xbox experience brought to life by ROG] : The Xbox gaming legacy meets ROG's decades of premium hardware design in the ROG Xbox Ally. Boot straight into the Xbox experience just like a console.
- [Xbox Game Bar integration] : Launch Game Bar with a tap of the Xbox button or play your favorite titles natively from platforms like Xbox Game Pass, Steam, Epic Games, or Windows games on the go.
- [All your games, all your progress]: Powered by Windows 11, the ROG Xbox Ally gives you access to your full library of PC games from Xbox and other game stores. With Xbox Play Anywhere, you can pick up right where you left off on your PC or Xbox and jump back into the game anytime.
- [Never stop gaming]: Powered by ultra-efficient AMD Ryzen Z2 A processor, the ROG Xbox Ally offers console-caliber performance and can game for hours, even away from a wall outlet.
- [Game-ready storage and fast memory]: Store your full library and multitask seamlessly with 1TB SSD and 16GB of LPDDR5 6400MHz RAM. The ROG Xbox Ally makes playing any game in the palm of your hand possible.
Both devices can run compatible Windows games from Xbox and other PC storefronts. They also support Xbox Remote Play and Xbox Cloud Gaming where those services, regions, accounts, and network conditions allow. Xbox Play Anywhere titles can share progression across supported Xbox consoles, Windows PCs, and the handheld.
That does not mean every Xbox console game runs natively on the device. A game must have a compatible Windows version for native installation. Console-only games may instead require Remote Play or cloud streaming, and game libraries and features vary by region and Game Pass plan.
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Xbox’s product page currently advertises three months of Xbox Game Pass Premium with either handheld, described as almost a $45 value. The offer is not permanent free Game Pass: eligibility, activation rules, regional availability, and subscription terms apply. Check the official product page and subscription terms before assuming the promotion applies to your account.
Which Xbox Ally should you buy?
Choose the ROG Xbox Ally if:
- Your budget is closer to $600 than $1,000.
- You mainly play lighter, older, or less demanding games.
- You can manage a 512GB library with a microSD card or future SSD upgrade.
- You want the Xbox-focused Windows experience without paying flagship handheld pricing.
Choose the ROG Xbox Ally X if:
- You regularly play modern AAA games.
- You value the strongest performance of the two models.
- The 80Wh battery, 24GB of memory, and 1TB SSD matter more than the $400 premium.
- You want USB4, impulse triggers, and more headroom for several years of use.
The standard Ally is the value option; the Ally X is the enthusiast option. The premium model’s advantages are substantial, but they do not change the display. Buyers who want maximum performance, storage, and battery life are better served by the X, while buyers who mainly want an Xbox-branded handheld PC should save the money with the standard Ally.
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The standard Ally’s 512GB SSD can fill quickly with modern PC games. A microSD card is the simplest expansion route, although loading and installed-game performance can differ from the internal SSD. Xbox highlighted SanDisk cards of up to 2TB; see SanDisk’s store for current options.
Rank #3
- 🖥️ High-Performance 7" Gaming & Productivity Display | 1920x1080 Glare TFT LCD with 120Hz refresh rate delivers ultra-smooth visuals for gaming & streaming; 10-point capacitive multi-touch panel + precision pointing device ensures intuitive control. Powered by Windows 11 Home 64-bit, this black handheld balances portability (11.4"x4.8"x1.1", 1.6 lbs) and immersive play.
- ⚡ Top-Tier AMD Ryzen AI Z2 Extreme Processor | 8-core/16-thread chip paired with integrated AMD Radeon Graphics, 24GB LPDDR5X-8000 onboard memory & 1TB PCIe 4.0 x4 NVMe SSD for lightning-fast load times, seamless multitasking & crisp gaming graphics. Max power consumption of 65W optimizes performance without excessive energy drain.
- 🔋 Long-Lasting Battery & Flexible Power Options | 4-cell 80Wh lithium polymer battery offers up to 13.9hrs of video playback or 22.3hrs of idle use—ideal for all-day gaming marathons or remote work.
- 🎮 Professional Gaming Controls & Smart Features | Full layout with left/right sticks, D-pad, A/B/X/Y buttons, bumpers/triggers, 2 macro buttons & dedicated Xbox/display/library keys for customized gameplay. Built-in accelerometer/gyroscope for motion control; Windows Hello fingerprint recognition ensures secure, one-touch login.
- 🔌 Versatile Connectivity & Complete Accessories Kit | Wi-Fi 6E + Bluetooth 5.4 for lag-free online gaming & device pairing; 2 Type-C ports (USB 4 + USB 3.2 Gen2) support data transfer, video output & PD charging.
Both devices use an M.2 2280 SSD. Xbox identified the Seagate FireCuda 530R in 1TB, 2TB, and 4TB capacities as a compatible internal-storage option. Replacing the drive is more involved than using a microSD card and may require opening the handheld and reinstalling or recovering Windows.
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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallA case is sensible for travel. ASUS lists an ROG Xbox Ally Premium Case at $69.99 in its U.S. store, but it is unnecessary if you already own a compatible hard case and mostly play at home. A dock, external display, or extra charger can also add to the real purchase cost.
Battery life depends heavily on the game, brightness, power mode, frame-rate target, and wireless connectivity. Likewise, ASUS performance figures described as “up to” results came from specified pre-release testing conditions and should not be treated as universal frame-rate gains.
Bottom line
The Xbox Ally and Xbox Ally X prices and preorder details were officially confirmed in September 2025: $599.99 for the ROG Xbox Ally and $999.99 for the ROG Xbox Ally X in the United States, with a launch on October 16, 2025. Both are now released Windows handheld PCs. Buy the standard Ally for value; choose the Ally X if its larger battery, additional memory, 1TB storage, USB4, and higher-end performance justify the $400 difference.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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