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Scan for outdated or missing drivers - takes under a minuteDriver Scan →Repair Windows errors before they cause bigger problemsFix Now →TikTok partnered with the Esports World Cup Foundation (EWCF) for the inaugural Esports World Cup, held in Riyadh from July 3 to August 25, 2024. The collaboration focused on entertainment and fan engagement inside TikTok: an event hub, creator content, weekly programming, TikTok LIVE activity and interactive features. The announcements establish the partnership for the 2024 event; they do not confirm that the designation continued for later editions.
What the partnership covered
The EWCF announced the collaboration on April 5, 2024, calling TikTok the event’s “Official Entertainment Platform.” TikTok’s August 1 newsroom post used the label “official entertainment partner.” The wording differed, but both announcements described the same partnership for the first Esports World Cup. Arab News reported that the agreement was signed on July 1, 2024.
The planned work centered on bringing event-related material to TikTok and giving fans ways to follow and interact with the competition. It was not an announcement that TikTok would carry every match.
An EWC hub inside TikTok
The EWCF said a dedicated EWC Hub on TikTok would collect content from the event, official broadcasters, teams and players. The hub was intended as a destination for tournament-related material within the app.
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#1 Best Overall
- Comfort is King: Comfort’s in the Cloud III’s DNA. Built for gamers who can’t have an uncomfortable headset ruin the flow of their full-combo, disrupt their speedrun, or knocking them out of the zone.
- Audio Tuned for Your Entertainment: Angled 53mm drivers have been tuned by HyperX audio engineers to provide the optimal listening experience that accents the dynamic sounds of gaming.
- Upgraded Microphone for Clarity and Accuracy: Captures high-quality audio for clear voice chat and calls. The mic is noise-cancelling and features a built-in mesh filter to omit disruptive sounds and LED mic mute indicator lets you know when you’re muted.
- Durability, for the Toughest of Battles: The headset is flexible and features an aluminum frame so it’s resilient against travel, accidents, mishaps, and your ‘level-headed’ reactions to losses and defeat screens.
Creators and original content
The partnership announcements described content tailored for TikTok and collaborations with creators. TikTok’s later post also outlined creator participation, interviews and backstage coverage. These were announced coverage plans; the announcements alone do not establish that every planned feature appeared exactly as described.
Weekly programming and LIVE activity
The EWCF announcement described a live weekly show. TikTok’s August post referred to a TikTok LIVE Show featuring esports figures and competition highlights, alongside LIVE activities and interactive elements such as polls and custom LIVE features. The announcements describe programming and fan engagement, not a guarantee that all tournament matches were streamed on TikTok.
Rank #2
- TRIFORCE TITANIUM 50 MM DRIVERS — Our cutting-edge proprietary design divides the driver into 3 parts for the individual tuning of highs, mids, and lows—producing brighter, clearer audio with richer highs and more powerful lows
- HYPERCLEAR CARDIOID MIC — An improved pickup pattern ensures more voice and less noise as it tapers off towards the mic’s back and sides, with the sweet spot easily placed at the mouth because of the mic’s bendable design
- ADVANCED PASSIVE NOISE CANCELLATION — Sturdy closed earcups fully cover the ears to prevent noise from leaking into the headset, with its cushions providing a closer seal for more sound isolation
- LIGHTWEIGHT DESIGN WITH MEMORY FOAM EAR CUSHIONS — At just 240 g, the headset features thicker headband padding and memory foam ear cushions with leatherette to keep gaming in peak form during grueling tournaments and training sessions
- VOLUME WHEEL — Its on-headset control makes it convenient to adjust audio levels without having to fiddle with any system or program settings
What TikTok reported about the 2024 event
In its August 1, 2024 newsroom post, TikTok said its coverage encompassed 22 tournaments and described the event’s total prize pool as $60 million. Those are figures attributed to TikTok’s announcement, not independently verified current statistics.
The cited announcements do not establish an audience or viewership figure for the partnership.
Rank #3
- TRIFORCE TITANIUM 50 MM DRIVERS — Our cutting-edge proprietary design divides the driver into 3 parts for the individual tuning of highs, mids, and lows—producing brighter, clearer audio with richer highs and more powerful lows
- HYPERCLEAR CARDIOID MIC — An improved pickup pattern ensures more voice and less noise as it tapers off towards the mic’s back and sides, with the sweet spot easily placed at the mouth because of the mic’s bendable design
- ADVANCED PASSIVE NOISE CANCELLATION — Sturdy closed earcups fully cover the ears to prevent noise from leaking into the headset, with its cushions providing a closer seal for more sound isolation
- LIGHTWEIGHT DESIGN WITH MEMORY FOAM EAR CUSHIONS — At just 240 g, the headset features thicker headband padding and memory foam ear cushions with leatherette to keep gaming in peak form during grueling tournaments and training sessions
- WORKS WITH WINDOWS SONIC — Make the most of the headset’s powerful drivers by pairing it with lifelike surround sound that places audio with pinpoint accuracy, heightening in-game awareness and immersion
What is known about the partnership’s dates
The EWCF’s April 5 announcement introduced the collaboration for the inaugural event in Riyadh. Arab News reported on July 2 that the agreement had been signed the previous day, July 1. TikTok’s August 1 post used the “official entertainment partner” wording and said the tournament ran from July 3 through August 25, 2024.
Together, these sources document a partnership tied to EWC 2024. They do not establish TikTok’s official status for a later Esports World Cup.
Quick Recap
Best Value
- TRIFORCE 50MM DRIVERS GEN-2 — Tuned for improved clarity and positional performance, the Gen-2 drivers not only deliver more powerful audio, but have an improved soundstage to clearly hear every footstep and audio cue
- DETACHABLE HYPERCLEAR CARDIOID 9.9MM MIC — The mic’s unidirectional pickup pattern ensures more voice and less noise, while its detachable design allows for easy removal when not in use
- HYPERSPEED WIRELESS — Featuring an ultra-fast 2.4 GHz wireless connection, enjoy high-performance, low-latency competitive play with sound that’s perfectly synced to the game
- 3 MODES OF CONNECTIVITY — Gain the competitive edge when gaming on PC, console or mobile; seamlessly switch between 2.4 GHz and Bluetooth with SmartSwitch Dual Wireless or stay plugged in for non-stop gaming via USB
- 7.1 SURROUND SOUND — With our advanced 7.1 surround sound, enjoy true-to-life acoustics that optimizes the game’s sound design to hear everything like being right in the middle of it all
Rank #4
- Detachable pro grade microphone featuring real time Blue Voice technology, including noise reducer, compressor, limiter and more for cleaner, professional sounding voice comms; Requires included USB external sound card, Windows PC, and Logitech G HUB software
- Next gen 7.1 and object based surround sound for greater in game positional, distance, and object awareness during gameplay. Requires included USB external sound card, Windows PC, and Logitech G HUB software
- Soft memory foam ear-pads with your choice of premium passive noise canceling leatherette or soft, breathable velour for supreme comfort
- Built to last with a durable aluminum fork and steel headband. Impedance - 35 Ohm
- Advanced PRO G 50 millimeter drivers deliver clear and precise sound imaging with improved bass response. Hear footsteps and environmental cues with clarity to give you the competitive advantage in game
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
