SEGA’s official gear shop currently lists a ten-product Sonic the Hedgehog 35th anniversary collection, but “available now” applies to only part of it. Some items are listed for immediate purchase, two are marked preorder, and two are out of stock. The collection is part of SEGA’s anniversary programme for 2026, not a single launch event with one release date.
What is in the collection
The SEGA Gear Store collection page lists ten anniversary products across apparel, accessories, collectibles and home or office items. The table below groups them by product type and shows the US-dollar prices and status markings displayed on the listing when it was captured for this article. Where the listing did not show a price, the cell says so.
| Product | Product type | Displayed price (USD) | Status on the listing |
|---|---|---|---|
| Varsity jacket | Apparel | $149.99 | Listed; no preorder or out-of-stock marking shown |
| Chaos Emerald tee | Apparel | $34.99 | Listed; no preorder or out-of-stock marking shown |
| Green Hill Zone tee | Apparel | $34.99 | Listed; no preorder or out-of-stock marking shown |
| Snapback hat | Accessory | $34.99 | Listed; no preorder or out-of-stock marking shown |
| Run crossbody bag | Accessory | $54.99 | Preorder |
| Green Hill Zone statue | Collectible | $184.99 | Preorder |
| Varsity jacket buddy plush | Collectible | Not stated | Out of stock |
| SuperSonic Hero pin set | Collectible | Not stated | Out of stock |
| Mug | Home or office | $24.99 | Listed; no preorder or out-of-stock marking shown |
| Journal | Home or office | $17.99 | Listed; no preorder or out-of-stock marking shown |
The SEGA homepage also features eight of these items in its 35th anniversary section: the varsity jacket, Green Hill Zone statue, snapback, Chaos Emerald tee, crossbody bag, Green Hill Zone tee, mug and journal. The plush and pin set are not among the homepage features, though they appear on the collection page.
What “available now” means for this collection
The headline’s wording holds only for the items without a preorder or out-of-stock marking. Three states appear on the listing:
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- 12” scale movie-styled figure inspired by the Sonic the Hedgehog movies
- Features 30+ iconic and humorous phrases and sounds from the movies
- Light-up eyes and quills by pressing Sonic’s chest
- Press Sonic’s hands and sneakers to activate phrases and sounds!
- Suggested for kids ages 3 years and up
- Listed for purchase: the varsity jacket, both Chaos Emerald and Green Hill Zone tees, the snapback, the mug and the journal carried no preorder or stock flag when captured.
- Preorder: the Green Hill Zone statue ($184.99) and the Run crossbody bag ($54.99). A preorder means the item is not yet shipping, so the delivery date will be later than an in-stock order.
- Out of stock: the varsity jacket buddy plush and the SuperSonic Hero pin set. The listing did not show a restock date.
Stock status changes frequently on shop pages, so treat the table as a snapshot of one capture rather than a live feed. The sources reviewed do not identify a single launch date for the collection, so there is no date on which every item became available at once.
Where to buy and what is not established
The official SEGA Gear Store is the only retailer the sources cover for this collection. Prices are displayed in US dollars. Neither SEGA’s announcement nor the shop page reviewed establishes shipping coverage or stock by country, so buyers outside the United States should check the checkout flow for their location before relying on any listing.
Rank #2
- Race into action with 12 heroes and villains; includes Sonic, Tails, Amy, Doctor Eggman, and more fan-favorites
- Exclusive repaints for collectors; features unique versions of Shadow Android, Burning Blaze, Ninja Espio, and others
- Built to last in die-cast metal; each figure stands 1.65 inches tall with durable weight and vibrant painted detail
- Perfect for display or speed-run play; bring the Sonic universe to life on shelves, desktops, or in battle scenes
- Jada Toys – official Sonic partner; trusted for quality figures across top gaming and animation brands
Third-party sellers may carry Sonic merchandise, but this article does not verify any third-party listing for these specific products, and no commercial relationship with any retailer is described here.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.About the 35th anniversary
SEGA announced on January 16, 2026 that Sonic the Hedgehog would celebrate its 35th anniversary that year, and the same announcement launched an official anniversary site and trailer and said further campaigns were planned for the year. SEGA states that the original Sonic the Hedgehog was released in 1991. The corporate announcement is in Japanese; its core sentence reads, in English translation of SEGA’s text:
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Rank #3
- Featuring numerous points of articulation for dynamic posing
- 2.5” scale figure for fun play
- Fun for kids and collectors alike!
- The perfect gift for fans of DC and Sonic the Hedgehog, plus the hit crossover comic book series!
- Suggested for ages 3 years and up
「株式会社セガは、セガを代表する世界的キャラクター、音速のハリネズミ「ソニック・ザ・ヘッジホッグ」が2026年に35周年を迎えることをお知らせいたします。」
Translation: SEGA Corporation announces that Sonic the Hedgehog, the world-famous character representing SEGA, will celebrate its 35th anniversary in 2026.
Rank #4
Jada Metalfigs Sonic the Hedgehog 4-Pack, Sonic, Tails, Knuckles, Shadow, 2.5” Die-Cast Figures - Wave 1, Ages 8+
- Iconic Sonic Characters – bring the iconic characters from Sonic the Hedgehog to life in high-quality die-cast metal.
- Glossy Finish – Each figure features a sleek, polished finish that brings out the vibrant details of Sonic, Tails, Knuckles, and Shadow.
- Exclusive 4-Pack Set – Get all four iconic Sonic characters together in one pack, perfect for completing your collection officially licensed by Sega.
- Jada Toys – Jada Toys merges nostalgia and quality, offering fans die-cast collectibles that capture the essence of beloved characters like Sonic.
- 2.5-Inch Scale – Compact and collectible size makes these figures great for display or on-the-go play.
The announcement names no individual speaker. In the same announcement, SEGA reports more than 1.77 billion Sonic series sales and downloads, combining full games with free-to-play titles. This is SEGA’s own published figure. The announcement does not describe it as independently audited.
The official anniversary site lists anniversary topics and events through July 2026. Events after that month are not covered by the sources reviewed, so this article does not describe the later part of the anniversary year.
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Best Value
- Collect Super Sonic from the Sonic the Hedgehog 3 Movie with this 5" action figure featuring detailed sculpting and authentic movie design.
- Features 20+ points of articulation so kids and collectors can recreate epic action poses and dynamic display scenes.
- Part of Jakks Pacific's Sonic 3, wave 3 action figures — each sold separately for full collection potential.
- Durable, poseable, and made for fans of all ages; perfect for movie replays, battle poses, and storytelling adventures.
- Officially licensed Sonic 3 merchandise—perfect for birthdays, holidays, or as a display piece for collectors.
Checks before you buy
- Open the SEGA Gear Store collection page and confirm each item’s status before ordering.
- For a preorder, read the estimated ship date shown at checkout, since the sources reviewed do not give one.
- For out-of-stock items, check the listing again later; the sources do not state whether they will be restocked.
- Confirm that your country is supported at checkout, because shipping coverage is not established by the sources reviewed.
- Compare the displayed price with the final total including shipping and any taxes or duties.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
