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Disclose AI-generated content through Steamworks’ Content Survey before you submit your store page and build. In the survey’s Generative Artificial Intelligence Content section, list player-facing or store-associated AI output, identify whether it is Pre-Generated (made during development) or Live-Generated (made while the game runs), and explain the tools, content, locations, and safeguards involved. Valve evaluates AI output under the same legality, copyright, and marketing standards as other game content. For live generation, describe the controls that reduce illegal output; disclosure itself is not permission to ship prohibited material. Much of the information may appear on the Steam store page.
What is the correct way to disclose AI content on Steam?
Complete the Steamworks Content Survey for the app before submitting the store page and build. Treat the survey as an inventory of what players can consume, not as a general declaration that your studio uses automation. Include AI-created artwork, sound, narrative, localization, and other shipped or player-generated material, as well as relevant store-page or marketing assets. Then classify each use as Pre-Generated or Live-Generated and describe the implementation accurately.
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Valve announced the disclosure system on January 10, 2024, saying it would enable release of “the vast majority of games that use it.” The policy is intended to make the use understandable to customers while preserving Valve’s ordinary rules for illegal, infringing, or misleading content.
Where do I find Steam’s AI content disclosure?
Open your game in the Steamworks partner dashboard and complete its Content Survey. The relevant part is labeled Generative Artificial Intelligence Content; it is part of the submission information for the app rather than a separate public form.
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Answer the survey before sending the store page and build for review. Keep a copy of the answers with the release paperwork so the store description, submitted build, and survey remain consistent. Valve can compare what you report with what appears in the game and in its marketing.
What AI use has to be disclosed?
Disclose output that a player can receive, see, hear, read, or otherwise consume, plus AI-created material associated with the store listing or marketing. The important question is whether generative output reaches the customer, not whether a particular model or vendor was used.
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Include generated or substantially AI-assisted character art, environments, textures, icons, loading screens, cinematics, promotional screenshots, trailers, capsule art, and other visuals that ship or appear on the store page. If AI made an early concept that was discarded and is not present in the build or marketing, it normally is not a player-facing asset to list; retain internal records in case your pipeline changes.
Sound and voice
List generated music, sound effects, ambience, dialogue, voice performances, and other audio delivered to players. State where the audio appears, such as a soundtrack, combat system, dialogue scene, or dynamically generated quest.
Narrative and text
Disclose generated dialogue, quests, item descriptions, lore, subtitles, tutorials, and other writing that players encounter. A fixed set of model-written lines included in the shipped files is still AI content even if no model runs on the player’s machine.
Localization
AI-assisted translation or localization counts when the resulting text is shipped to players. Identify the affected languages and explain whether the translations were edited or reviewed by your team. The survey is concerned with the player-facing result, so a translation workflow that uses a model is relevant even when the game never generates text at runtime.
Store-page and marketing material
Include AI-generated capsule images, screenshots, trailer footage, key art, or other promotional material tied to the Steam listing. Marketing consistency matters: Valve’s review checks whether the game’s AI output is consistent with the materials used to sell it.
Developer-only assistance
Efficiency tools used only for internal work are not the focus of this section. Steamworks documentation says, “Efficiency gains through the use of these tools is not the focus of this section.” A January 16, 2026 explanation in Game Developer likewise says developers do not need to disclose AI-powered code helpers used for workflow purposes when that assistance does not become player-facing content.
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That distinction changes if the tool produces material that ships or is consumed in play. For example, a code assistant used to write a rendering system is an internal efficiency use; a model that writes dialogue shown to players is a content use and belongs in the survey.
What is the difference between Pre-Generated and Live-Generated AI content?
Pre-Generated content is created during development and packaged or uploaded as part of the finished game or its marketing. Live-Generated content is produced while the game is running in response to player actions, prompts, or other runtime inputs.
| Survey category | When generation occurs | Typical player experience | What to explain |
|---|---|---|---|
| Pre-Generated | During development, before release | Fixed art, music, voices, dialogue, localization, or marketing assets shipped with the game | The tool or service, asset type, where it appears, and the team’s review or editing process |
| Live-Generated | While the game is running | Runtime text, images, audio, quests, characters, or other output created for a particular player or session | The feature, runtime service, player exposure, and the actual controls that reduce illegal or inappropriate output |
Use the category that describes when the output is made, not how much a human edited it. A generated portrait that was made months before launch and then polished by an artist remains Pre-Generated. A dialogue system that calls a model during play remains Live-Generated even if its prompts are tightly constrained.
How do I complete the Content Survey step by step?
Work from an asset inventory, then translate that inventory into concise, verifiable survey answers.
- Inventory every player-facing output. Search the build, downloadable content, patches, localization files, voice banks, cinematics, screenshots, trailers, capsule images, and other store assets. Record the asset type, the feature or scene where it appears, and whether it is fixed or generated at runtime.
- Separate shipped content from internal experiments. Mark discarded prototypes, test prompts, and private workflow aids separately. Do not omit an asset merely because a human later edited it; the relevant fact is that generative output contributed to the material players receive.
- Classify each use. Select Pre-Generated for content made during development and shipped or marketed. Select Live-Generated for content created while the game runs. If a project has both, describe both rather than forcing the whole game into one category.
- Name the implementation. Identify the tool or service, the type of output, and the point at which it enters the game. Explain whether the output is stored in the build, downloaded from a service, generated on a server, or produced on the player’s device when that distinction affects the player experience.
- Describe where players encounter it. Give concrete locations such as “character creator portraits,” “ procedurally generated quest text,” “English and German subtitles,” or “the capsule image on the store page.” Avoid broad statements such as “AI is used throughout development.”
- Document live-generation safeguards. For runtime output, state the controls that actually operate: prompt restrictions, allowlists or blocklists, input and output filtering, moderation queues, human review, rate limits, logging, or an in-game reporting path. Do not claim a control that is only planned.
- Check legality and marketing. Review generated assets for illegal material, copyright or other infringement risks, and misleading claims. Confirm that the store page does not imply a different production method or player experience than the build delivers.
- Submit matching materials. Ensure the survey, build, screenshots, trailers, and store copy describe the same features. Keep the final answers with the exact build version submitted for review.
What should I write in the survey description?
A useful answer is factual and specific. It identifies the asset, timing, player exposure, and controls without turning the field into advertising or making unsupported promises.
Pre-Generated example
During development, we used [tool or service] to assist with [art, sound, narrative, or localization]. The resulting material appears in [named scenes, assets, languages, or store materials]. The shipped files contain fixed output, and our team reviewed and edited the material before release.
Live-Generated example
During play, [tool or service] generates [text, images, audio, or another output] for [named feature]. The system uses [the safeguards actually implemented] to reduce illegal or inappropriate output. Players can use [the actual moderation or reporting route] to flag content encountered in play.
Replace every bracketed description with the facts for your game. Do not copy the examples as if they were universal promises, and do not describe human review, filtering, or reporting unless those mechanisms are implemented and available in the submitted build.
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Do AI-assisted translation and AI-created marketing art count?
Yes, when the translation or marketing asset is delivered to customers. The survey covers player-consumed content and associated store material, so an AI-assisted localization that ships in the game and an AI-generated capsule image on the listing should be recorded.
Describe the scope precisely: name the languages affected, identify the screens or files, and say whether the text was edited or reviewed. For marketing, identify the asset type and where it appears instead of implying that every image in the campaign was generated.
Do I have to disclose ChatGPT, Copilot, or another coding assistant?
Not merely because it helped write code or improve an internal workflow. Steamworks’ wording focuses on generative output that reaches players; the January 2026 explanation in Game Developer specifically distinguishes workflow-oriented code helpers from player-facing content.
Disclose the result when a coding or writing assistant also generated material that ships or appears in play, such as dialogue, item text, voice scripts, textures, or other assets. The identity of the tool is useful in the survey when it produced that customer-facing content.
What safeguards are expected for Live-Generated content?
Valve requires an explanation of how a live system is designed to reduce illegal output. There is no single approved control stack; your answer should describe the protections your game actually uses and the points where they operate.
- Input controls: restrict player prompts, commands, uploaded references, or names that can reach the generator.
- Prompt constraints: use fixed instructions, templates, or narrowly scoped functions to prevent unrestricted requests.
- Allowlists and blocklists: limit topics, terms, characters, or actions where those lists are part of the production system.
- Filtering: screen requests and generated text, images, audio, or other output before it is shown to the player.
- Human review: route questionable output to moderators when a person is genuinely involved before publication or display.
- Reporting and response: provide the implemented in-game or overlay route for players to report illegal content and explain how reports are handled.
Be candid about residual risk. A filter can reduce unwanted output without guaranteeing that every result is lawful or appropriate, and a statement that the model provider has safeguards is not a description of controls in your game.
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Valve reviews AI output under the same standards applied to non-AI content. The disclosure does not legalize copyrighted, infringing, illegal, or otherwise prohibited material, and it does not cure a mismatch between the build and the store page.
Before submission, check rights for training-derived or reference material where relevant, confirm that generated voices or likenesses are authorized, and review output for unlawful content. Also compare every trailer, screenshot, capsule image, and claim on the store page with what the build actually contains.
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Will the AI disclosure appear on my Steam store page?
Valve’s January 10, 2024 announcement says much of the disclosure is included on the Steam store page. Plan for customers to see a plain-language description of the AI content rather than treating the survey as private paperwork.
For games with Live-Generated content, Steam also provides an overlay reporting path for illegal content encountered during play. Make sure your support and moderation teams know how reports reach them and that the route described in your survey exists in the released experience.
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What if the build or store page changes after approval?
Revisit the survey whenever a patch, downloadable-content update, new language, new marketing asset, or feature changes the AI content. If the approved build or store page changes, some answers may require Steam Support rather than a simple edit in the dashboard.
Prepare a concise change summary: identify the changed assets or feature, state whether the use is Pre-Generated or Live-Generated, describe where a tester can find it, and provide instructions for accessing the changed content. This gives reviewers a reproducible way to check the update.
Changes that commonly trigger a review
- Adding runtime dialogue, images, voices, or quests to a previously fixed-content game.
- Replacing human-made art, audio, or localization with generated material.
- Adding a new language whose text was produced with a generative system.
- Uploading AI-generated screenshots, trailers, capsule art, or other store assets.
- Changing prompts, filters, moderation, or reporting behavior in a live-generation feature.
What mistakes can delay a Steam submission?
Calling all AI use “development assistance”
This hides the distinction Steam is asking about. Separate internal productivity tools from output that players consume, then list the latter by asset type and location.
Choosing the wrong generation category
Editing a runtime system into a small feature does not make it Pre-Generated. Classify by when the output is created: packaged before release is Pre-Generated; created during play is Live-Generated.
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“AI was used for assets” does not tell a reviewer what a customer will encounter. Name the feature, language, scene, store asset, or runtime interaction.
Overstating safeguards
Do not list a human moderation queue, allowlist, or reporting process that is not present in the submitted build. Inaccurate controls are worse than a narrow, honest description of the protections you do have.
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Forgetting marketing files
Store capsules, screenshots, and trailers are part of the customer-facing presentation. Inventory them alongside the game files so the survey and marketing remain consistent.
Failing to update after a change
A later patch or new store asset can make an earlier answer incomplete. Keep the inventory versioned and contact Steam Support when the dashboard does not provide a suitable update path.
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- Every shipped or player-consumed AI output is listed by type and location.
- Store-page and marketing assets have been checked, not just the game executable.
- Each use is labeled Pre-Generated or Live-Generated according to when generation occurs.
- The tool or service and the player’s exposure are described in concrete language.
- Runtime safeguards are real, implemented, and described without guarantees they cannot provide.
- Generated material has been reviewed for illegal, infringing, and misleading content.
- The survey, build, screenshots, trailers, and store copy agree.
- A tester can reach every changed feature, and Steam Support instructions are ready if an approved submission changes.
Does disclosure give permission to use copyrighted AI output?
No. Disclosure tells Steam how generative systems were used; it does not grant rights or override laws and platform rules. You remain responsible for obtaining permissions and removing material that is illegal, infringing, or misleading.
Can a game disclose both Pre-Generated and Live-Generated content?
Yes. A project can ship fixed generated art and also offer a runtime dialogue system. Describe each category separately so customers and reviewers can tell which material is packaged and which is produced during play.
Frequently Asked Questions
What if AI-generated test assets were removed before release?
If an experiment is absent from the submitted build, downloadable content, store page, and marketing, it is not player-facing content to describe as part of that release. Keep internal records anyway, because a later patch or promotional asset can make the use relevant.
Do I need to name the exact model version?
The survey asks for a concrete description of the tools or services used. Name the provider or product and the function it performed; add a model version when it materially distinguishes the implementation or helps Valve reproduce the feature.
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Is a human-edited AI asset still considered AI-generated content?
Human editing does not erase the fact that generative output contributed to the shipped asset. Report the use and explain the editing or review process so the answer reflects both the origin and the final production workflow.
What should players do when live AI produces illegal material?
Use the reporting route provided in the game or Steam overlay for that title, then follow the developer’s moderation and escalation process. Developers should make sure the route described in the survey is available in the released build and that reports reach someone able to act.
Do post-launch patches require a new disclosure every time?
Only changes that affect the AI content or its presentation require revisiting the answers. When a change is material and the dashboard does not provide an edit path, send Steam Support a summary and clear tester instructions.
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