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About 28% to 29% of people in two UK survey samples who owned or used a PlayStation also owned an Xbox. That is the best measured answer available, not a worldwide headcount. The figures come from different samples: DJS Research found 29% of 1,397 surveyed PlayStation gamers owned both systems, while the UK Competition and Markets Authority (CMA) found a 28% overlap among a narrower group of PlayStation Call of Duty gamers.
Those percentages should be read as sample estimates. No published source in the available evidence combines compatible worldwide ownership data with a defined global population, so it is not defensible to say that 28% or 29% of all people worldwide own both brands.
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The strongest direct estimates put PlayStation-and-Xbox ownership at roughly three in 10 respondents in the cited UK samples. DJS Research reported 29% owning both a PlayStation and an Xbox. The CMA’s separate analysis produced 28% for a sample of UK PlayStation Call of Duty gamers.
The two results are close enough to show that dual ownership is common in the measured groups, but they are not interchangeable measurements of every PlayStation owner. Their geographies, respondent definitions, recruitment methods and timing differ, and neither study supplies a global denominator.
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| Source | Population measured | PlayStation-and-Xbox result | Important qualification |
|---|---|---|---|
| DJS Research survey for the CMA | 1,397 respondents in a UK PlayStation gamer survey | 29% owned both | Survey categories were “PlayStation only,” “PlayStation and Xbox,” and “PlayStation and another non-Xbox console” |
| CMA provisional findings | UK PlayStation Call of Duty gamers meeting the study’s account-use or spending criteria | 28% owned both | 15% also owned Xbox and 13% owned both Xbox and Switch |
| CMA final report | Related UK PlayStation-user analysis | Less than 28% | Report cautions that the statistic does not separate console generations |
Checked November 2026.
How did DJS Research calculate the 29% figure?
DJS Research surveyed 1,397 PlayStation gamers for the CMA and asked about the consoles they owned. Its “Consoles owned” breakdown was 39% with only a PlayStation, 29% with a PlayStation and Xbox, and 32% with a PlayStation plus another non-Xbox console.
Because those three categories total 100%, the 29% is the share of that survey’s respondents who selected the PlayStation-and-Xbox category. It is not 29% of all UK households, all gamers, or the world’s population. It also does not say that every respondent owned a current-generation machine; the category is about ownership of PlayStation and Xbox hardware as defined by the questionnaire.
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1Clear out junk files and repair common Windows errors2Fix the driver behind crashes, sound loss and screen glitches3Repair Windows errors before they cause bigger problemsThe same DJS report listed Sony PlayStation 5 ownership at 63%. Xbox ownership was reported as a 29% net figure across Xbox models. “Net” matters: it aggregates the Xbox models included in the survey rather than identifying one particular Series or One model, and it should not be treated as an additional estimate of the number who owned both brands.
In practical terms, the DJS result describes a mixed-console pattern. A larger 39% reported only a PlayStation, while nearly one-third reported a PlayStation plus another non-Xbox console. The 29% dual-PlayStation/Xbox group is therefore substantial, but it is one segment within a survey designed around PlayStation gamers rather than a census of console owners.
What did the CMA’s 28% estimate measure?
The CMA examined a more specific audience: UK PlayStation gamers who played Call of Duty. The sample frame covered primary accounts used to play Call of Duty between July 2021 and June 2022 for at least 10 hours and/or accounts that spent at least $100. This is a high-engagement game audience, not a random sample of everyone who has ever owned a PlayStation.
In that sample, 15% also owned an Xbox, 18% owned a Switch, and 13% owned both an Xbox and a Switch. The CMA’s 28% PlayStation/Xbox estimate comes from adding the people in the Xbox-only overlap category (15%) to those who owned both Xbox and Switch (13%). Anyone in the latter group already belongs in the PlayStation-and-Xbox total because the base population was PlayStation users.
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The CMA’s provisional findings state that “less than 28% of PlayStation users already own an Xbox.” Its final report repeats the 28% result while warning that the statistic does not distinguish between console generations. That wording is important: the estimate is evidence about the sampled PlayStation-user population, not a claim that exactly 28% of every PlayStation owner in every market has an Xbox.
Why are the two estimates 28% and 29% instead of one number?
They come from different survey designs. DJS Research used 1,397 respondents in a broad PlayStation gamer survey and reported a direct ownership category. The CMA analysis focused on PlayStation Call of Duty gamers selected using account activity and spending thresholds, then combined overlapping Xbox categories.
Geography is less of a difference here because both sources concern the UK, but the respondent definitions still matter. A person who plays Call of Duty for at least 10 hours or spends at least $100 may have a different hardware profile from a PlayStation gamer recruited without those particular thresholds. Question wording, sampling dates and the way consoles were grouped can also move a percentage by a few points.
For that reason, 28% and 29% should be presented as converging estimates, not averaged into a supposedly precise 28.5% national rate. Combining them would imply that the samples are statistically compatible and independent in a way the reports do not establish.
Can these percentages be converted into a worldwide number of people?
No. A worldwide headcount requires two things the cited evidence does not provide: a compatible global estimate of the number of PlayStation owners and a defensible estimate of the proportion who also own Xbox. Multiplying 28% by a sales total or by an internet-user count would mix unlike denominators and produce a number that looks exact but has no sound basis.
Console sales are not the same as people. One person can own multiple consoles, a household can share a device, used hardware can change hands, and a console sold in one country may not remain there. The surveys also measure respondents or account users, not a globally deduplicated register of individual owners.
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The responsible statement is therefore: in the available UK samples, approximately 28% to 29% of PlayStation respondents also owned an Xbox; no reliable worldwide absolute count is established by these sources. If a future study publishes harmonized ownership rates across countries with a clear population denominator, it could support a broader estimate, but these reports cannot do that alone.
Does “own both” mean the consoles are from the same generation?
No. The CMA found that among dual owners, 61% owned consoles from the same generation and 39% owned consoles across generations. A same-generation pair could mean contemporaneous PlayStation and Xbox hardware, while a cross-generation pair could involve a newer system alongside an older console that the owner retained.
This distinction changes how the 28% figure should be interpreted. Someone with a current PlayStation and an older Xbox is still a dual-brand owner in an ownership survey, but may not be a potential buyer of two new consoles at the same time. Conversely, a person who owns both current-generation systems represents a different kind of multi-platform purchasing behavior.
The CMA’s final report explicitly warns that its less-than-28% statement does not separate console generations. Any article or calculation that treats every dual owner as owning two current-generation machines overstates what the evidence shows.
Do people who own PlayStation and Xbox use both equally?
Not necessarily. The CMA reported that most people with multiple devices still used one device as their main console. Ownership indicates access to hardware, not equal play time, equal spending, or equal loyalty to both platforms.
A secondary console may be kept for exclusive games, a particular controller or subscription, backwards compatibility, local multiplayer, or because it was purchased in an earlier generation. The surveys do not provide a universal split of hours played between PlayStation and Xbox, so the 28% to 29% ownership overlap should not be translated into a 50/50 usage pattern.
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This is also why “Do most PlayStation owners have an Xbox?” has a different answer from “Do many PlayStation owners have an Xbox?” The evidence supports the second statement: roughly three in 10 in the cited samples owned both. It does not support the first, because the measured share is below half and the samples are not a global census.
What is the correct denominator when quoting the statistic?
Always name the population immediately. “Twenty-nine percent of 1,397 UK PlayStation gamers surveyed by DJS Research owned both a PlayStation and an Xbox” is precise. “Twenty-nine percent of gamers own both consoles” is too broad because it drops the country, sample and PlayStation-based selection.
For the CMA figure, say that 28% of the sampled UK PlayStation Call of Duty gamers owned both brands, or explain that 15% owned an Xbox and another 13% owned both an Xbox and a Switch. Avoid calling it 28% of all PlayStation owners worldwide, 28% of households, or 28% of console users unless a source explicitly defines that denominator.
When comparing the estimates, keep five axes visible:
- Geography: both cited studies are UK-based.
- Sample definition: DJS used a PlayStation gamer survey; the CMA used a narrower Call of Duty audience with activity or spending criteria.
- Fieldwork period: the CMA account frame covered July 2021 through June 2022; the reports should be dated rather than treated as current real-time tracking.
- Generation: the CMA’s 61% same-generation and 39% cross-generation split shows that “both” includes several hardware combinations.
- Unit measured: DJS reports respondents, while the CMA describes primary game accounts in its sampling frame; neither is a worldwide count of unique people.
What can we conclude about dual-console ownership?
The evidence supports a clear but limited conclusion: owning both PlayStation and Xbox is common among the UK PlayStation-focused samples studied by DJS Research and the CMA, with measured overlap of about 28% to 29%. That is close to three in every 10 respondents in those groups.
The evidence does not establish how many people worldwide own both, nor does it show that dual owners use both systems equally or own current-generation hardware on both sides. Generation mix, audience selection and the absence of a global denominator all matter.
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For readers asking whether dual ownership is unusual, the surveys indicate it is not rare. For readers asking for an exact global headcount, the honest answer remains that no defensible number is available from these sources.
Frequently Asked Questions
Is the 28% figure based on all PlayStation owners?
No. The CMA figure comes from a UK sample of PlayStation Call of Duty gamers whose primary accounts met specified activity or spending criteria. It is a rate for that defined group, not a census of every person who owns any PlayStation model.
Does Xbox ownership in these studies include older consoles?
Yes. The CMA cautioned that its 28% statistic does not separate generations, and it found that 39% of dual owners had consoles from different generations. Therefore the overlap can include an older Xbox retained alongside a newer PlayStation.
Can the survey percentages estimate the number of dual-owner households?
Not reliably. Respondents and game accounts are not equivalent to households, and a household may contain several consoles or several players sharing one device. A household estimate would require a survey designed around household ownership and weighting.
Why not average 28% and 29% to get 28.5%?
The samples were built differently and measure different PlayStation-focused audiences. Without compatible sampling frames and published uncertainty estimates, averaging would create false precision rather than a stronger national statistic.
