Pornhub-reported data put Fortnite-related searches 834% higher in March 2018 than in September 2017. That multi-month comparison was separate from a reported 824% increase on a single peak day around March 18. Both figures describe activity on Pornhub—not Fortnite players as a whole.
What the 834% figure measured
Contemporaneous coverage of Pornhub Insights reported an 834% rise in searches for Fortnite-related terms between September 2017 and March 2018, a period when Fortnite’s Battle Royale mode was gaining visibility. The figure is a comparison across those months, not a count of users, a measure of how many players searched, or a current trend statistic. VentureBeat’s March 2018 coverage reported the platform analysis; the underlying analytics are not independently audited by the cited reporting.
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Why 834% and 824% are different
The 824% figure referred to a reported single-day peak around March 18, 2018. It is not another way of stating the 834% multi-month increase. One compares search activity on a particular peak day with a baseline; the other compares September 2017 with March 2018. Those are distinct time windows and measurements, so they should not be combined or treated as interchangeable.
What may have driven the March spike
Contemporaneous reports associated the March movement with the widely covered Fortnite session involving streamer Ninja and musician Drake. That timing offers context, but it does not establish that the session caused the peak, still less that it explains the full increase over the September-to-March period. The cited figures are observational platform analytics, not a controlled test of what prompted searches.
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What Pornhub search data can—and cannot—say
The data describes searches made on Pornhub. It does not establish how common those searches were among Fortnite players, identify searchers’ ages, or support claims about gamers or the public generally. A separate 2018 report, summarized in a 2019 research letter, described platform-specific comparisons: men were 136% more likely than women to search the Fortnite term, and iOS users were reported as 77% more likely than Android users to do so. Those comparisons concern Pornhub’s users and the source’s measures; they are not population-wide demographics. The 2019 research letter in the International Journal of Mental Health and Addiction cautions that such statistics require careful interpretation.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.The April 2018 outage was another, separate observation
When Fortnite servers were unavailable on April 11, 2018, Pornhub reportedly saw searches using “Fortnite” increase by 60%; the share of gamers accessing Pornhub rose 10%. These are separate outage-era figures, not components of the 834% comparison or the 824% peak. The research letter discusses the episode as an ecological observation: it does not prove that a typical gamer replaced gameplay with pornography when the servers went down.
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