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Gameloft’s UNO & Friends announcement trailer was published on March 21, 2013, introducing a planned social version of the card game for iOS and Android. The game had first been announced with Mattel in July 2012 as a broader online project, with plans for several platforms.
What was UNO & Friends?
UNO & Friends was a digital take on Mattel’s UNO card game, developed as a Gameloft–Mattel project. Their July 23, 2012 announcement described it as an online, multiplatform game built around playing UNO with other people.
The announcement said players could challenge up to three other players in real time and use voice and text chat. Those details describe the plans announced in 2012, rather than confirming what features ultimately shipped.
When was the UNO & Friends trailer released?
Gameloft published its official UNO & Friends announcement trailer on March 21, 2013. Its title identifies iPhone, iPad, and Android, and its description called the game “Coming soon to iOS & Android!” That was promotional wording at the time, not a current release notice.
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- UNO card game provides classic play, where players match colors or numbers in a race to get rid of all their cards!
- Action Cards and Wild Cards add unexpected excitement and game-changing fun, like the Reverse Card that switches the direction of play!
- The deck includes 3 blank Wild Cards for house rules anyone can make up -- erase and create new rules each game!
- When down to one card, players don't want to forget to yell 'UNO!' Keep score and the first player or team to 500 wins!
- The color blind accessible deck has special graphic symbols on each card to help identify its color, allowing players with any form of color blindness to play!
The trailer’s pitch focused on social play, inviting viewers to “Experience the Wild Draw 4 nightmare with friends, family and fans worldwide with UNO & Friends!” It is an announcement video, not an independent review or evidence of hands-on testing.
Which platforms were planned?
The 2012 joint announcement listed smartphones and tablets, Facebook, Nintendo 3DS, and PlayStation Vita. The following year’s trailer specifically promoted iOS and Android. These are historical platform plans; the announcements do not establish present-day support or availability.
Rank #2
- UNO Show 'em No Mercy game adds 56 more cards, special rules and super-tough action cards for the most brutal edition of UNO ever!
- Tougher action cards, such as Skip Everyone, Wild Draw 6 and even Wild Draw 10 make game play merciless!
- The Stacking Rule lets players pass the penalty (Draw +2, +4, +6, +10) to the next player until whoever can't play has to take all the cards combined!
- Whenever a '7' or a '0' card is played, players must swap hands with another player!
- The Mercy Rule means that if any player gets 25+ cards in their hand, they are out of the game!
What did Gameloft and Mattel say about the project?
Gameloft’s Senior Vice President of Publishing, Gonzague de Vallois, said the new game and its social features would be “at the heart of UNO® & Friends,” describing the project as an effort to change how people played UNO digitally. Mattel Games marketing vice president Nick Karamanos framed the partnership as a way to make UNO more accessible on platforms its fans used.
Gameloft’s 2012 announcement also reported that its digital UNO franchise had accumulated “over 63 million downloads” since its launch in 2008. That is the company’s historical figure, not a current total or an independently verified count.
Rank #3
- UNO card game in collectible tin container provides classic play, matching colors or numbers in a race to get rid of cards!
- Includes 2 Add-On Packs, each with 16 cards to customize the game deck!
- Reverse Add-On Pack cards give players several ways to change the direction of play!
- Stack Add-On Pack cards may have players calling each other names as they add more (and more) cards to their stack of cards!
- When you're down to one card, don't forget to yell 'UNO!' Keep score and the first player or team to 500 wins!
Is UNO & Friends available today?
The official materials cited here establish the announcement, its intended features, and the platforms then planned. They do not verify whether UNO & Friends can still be downloaded, runs on current devices, or remains supported. A physical UNO deck is a separate tabletop game, not hardware or an accessory required by the digital title.
Quick Recap
Best Value
- The classic matching card game, now with a Super Mario Bros theme!
- Players take turns matching one of their cards with the color or number card shown on the top of the deck.
- Score points by being the first to get rid of all the cards in your hand.
- First player or team to 500 wins.
- Includes special Mario Super Star Card and two customizable cards.
Rank #4
- Giant UNO card game catches the eyes of fans with cards 3 times their usual size to make a huge impression at game nights and parties!
- Players match colors or numbers and use action cards against opponents in a race to get rid of cards -and when down to one card, they still don't want to forget to yell "UNO!"
- The deck includes 2 blank Wild Cards for house rules anyone can make up -erase and create new rules each game!
- The color blind accessible deck has special graphic symbols on each card to help identify its color, allowing players with any form of color blindness to play!
- Designed for 2 to 10 players ages 7 years and older, the beloved UNO card game makes a classic toy for friends and family!
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
